Global AIT Prevention Market 2024-2029: Full Research Suite

Our AIT (Artificially-inflated Traffic) Prevention research suite provides a detailed and insightful analysis of a market set for significant change over the next five years. It enables stakeholders from mobile operators and AIT prevention vendors to understand how the market for AIT and mobile messaging fraud will evolve over the next five years, as well as the impact of AI and the evolving competitive environment.

The AIT prevention market suite includes several different options that can be purchased separately, including access to data mapping of the traffic and future decline of AIT, and an insightful study uncovering the latest trends and opportunities within the prevention market. Additionally, it includes a document containing an extensive analysis of the 18 market leaders in the AIT prevention space. The coverage can also be purchased as a full research suite, which contains all these elements and includes a substantial discount.

Collectively, they provide a critical tool for understanding this rapidly emerging market; allowing AIT prevention vendors and operators to identify key approaches to shape their future strategy. This research suite's unparalleled coverage makes it an incredibly useful resource for projecting the future of such an uncertain and fast-moving market.

Please note: the online download version of this report is for a global site license.


1. Key Takeaways and Strategic Recommendations
1.1 Key Takeaways and Strategic Recommendations
2. Future Market Outlook
2.1 Introduction to AIT Fraud
Figure 2.1: AIT Fraud Infographic
Figure 2.2: Total Revenue Loss to AIT and SMS Trashing ($m), Split by 8 Key Regions, 2024, $2.1 billion
Figure 2.3: Total AIT and SMS Trashing A2P SMS Traffic (m), Split by 8 Key Regions, 2024-2029
2.2 Impact of Fraud
i. Enterprises
Figure 2.4: Total AIT and SMS Trashing A2P SMS Traffic (m), Split by 8 Key Regions, 2020-2023
ii. Mobile Operators
iii. Consumers
2.3 AIT Prevention
2.4 Rising A2P Costs
Figure 2.5: Average Cost per A2P SMS ($), Split by 8 Key Regions, 2024-2029
2.5 Complexities of AIT
2.6 AI and AIT
2.7 FaaS (Fraud-as-a-Service)
Figure 2.6: FaaS Elements Infographic
2.8 Additional Forms of Fraud over SMS
i. SMS Phishing
Figure 2.7: SMS Phishing Infographic
Figure 2.8: Total Mobile Subscriber Losses Attributable to Fraudulent A2P SMS ($m), Split by 8 Key Regions, 2024-2029
ii. Grey Routes
Figure 2.9: Lost Operator Revenue Opportunity due to Grey Route Traffic ($m), Split by 8 Key Regions, 2024-2029
iii. Premium Rate SMS
iv. ATO
v. SMS Trashing
3. Ecosystem Analysis
3.1 Introduction to Ecosystem Analysis
3.1.1 AIT Mitigation Vendors
3.1.2 Mobile Operators
3.1.3 Messaging Aggregators
3.1.4 CPaaS Providers
3.2 SMS Fraud
Figure 3.1: SMS Fraud Ecosystem Infographic
4. Country Readiness Index
4.1 Introduction to Country Readiness Index
Figure 4.1: AIT/SMS Fraud Country Readiness Index Regional Definitions
Table 4.2: Juniper Research Country Readiness Index Scoring Criteria: AIT/SMS Fraud Prevention
Figure 4.3: Juniper Research Country Readiness Index: AIT/SMS Fraud Prevention
Table 4.4: AIT/SMS Fraud Prevention Country Readiness Index: Market Segments
4.2 Focus Markets
Figure 4.5: Total Losses to A2P SMS Fraud ($m), Split by 8 Focus Markets, 2024
i. High GDP
Figure 4.6: Average Mobile Subscriber Loss per Successful Fraudulent A2P SMS ($), Split by Eight Focus Markets, 2024-2029
ii. High Mobile Subscriber User Base
Figure 4.7: Mobile Subscribers (m), Split by Eight Focus Markets, 2024-2029
iii. Gaps in Regulation
4.3 Growth Markets
i. Increasing Mobile Subscribers
Figure 4.8: Total Mobile Subscribers (m), Split by Growth Markets, 2024-2029
ii. Pakistan
iii. Nigeria
4.4 Saturated Markets
i. West Europe
Figure 4.9: Total A2P SMS Traffic (m), Split by Eight Saturated Markets, 2024-2029
ii. Hong Kong, Israel, New Zealand and Qatar
Figure 4.10: Total Mobile Subscribers (m), Split by Four Saturated Markets, 2024
4.5 Developing Markets
Figure 4.11: Total Losses to A2P SMS Fraud ($m), Split by Developing Markets, 2024
i. GDP per Capita
ii. Mobile Subscribers
Table 4.12: Juniper Research’s Country Readiness Index Heatmap: North America
Table 4.13: Juniper Research’s Country Readiness Index Heatmap: Latin America
Table 4.14: Juniper Research’s Country Readiness Index Heatmap: West Europe
Table 4.15: Juniper Research’s Country Readiness Index Heatmap: Central & East Europe
Table 4.16: Juniper Research’s Country Readiness Index Heatmap: Far East & China
Table 4.17: Juniper Research’s Country Readiness Index Heatmap: Indian Subcontinent
Table 4.18: Juniper Research’s Country Readiness Index Heatmap: Rest of Asia Pacific
Table 4.19: Juniper Research’s Country Readiness Index Heatmap: Africa & Middle East
1. Juniper Research Competitor Leaderboard
1.1 Why Read This Report
Table 1.1: Juniper Research Competitor Leaderboard: Vendors & Product Portfolio
Figure 1.2: Juniper Research Competitor Leaderboard: AIT Fraud Prevention
Table 1.3: Juniper Research Competitor Leaderboard: Vendors
Table 1.4: Juniper Research Competitor Leaderboard Heatmap: AIT Fraud Prevention Vendors
2. Vendor Profiles
2.1 AIT Fraud Prevention Vendor Profiles
2.1.1 Arkose Labs
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offering
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.2 BICS
i. Corporate Information
Table 2.1: BICS’ Select Financial Information (€m), 2022 & 2023
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offering
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.3 CM.com
i. Corporate Information
Table 2.2: Acquisitions Made by CM.com, 2021-present
Table 2.3: CM.com’s Select Financial Information (€m), 2022-2023
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offering
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.4 GMS (Global Message Services)
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offering
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.5 Infobip
i. Corporate Information
Table 2.4: Infobip’s Acquisitions – April 2021 to Present
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offering
Figure 2.5: Infobip’s Signals Solution
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.6 LANCK Telecom
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offering
v. Juniper Research’s View: Key Strengths and Strategic Opportunities
2.1.7 LINK Mobility
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offering
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.8 Mavenir Systems
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offering
Figure 2.6: Mavenir’s Fraud and Security Suite
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.9 Mitto
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offering
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.10 Monty Mobile
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offering
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.11 Route Mobile
i. Corporate Information
Table 2.7: Route Mobile’s Annual Financial Information (₹ Cr), 2021-2023
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offering
Figure 2.8: Route Mobile’s Route Shield Solution
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.12 Sinch
i. Corporate Information
Table 2.9: Sinch’s Recent Acquisitions, 2020-2021
Table 2.10: Sinch’s Select Financial Information ($m), 2021-2023
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offering
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.13 Subex
i. Corporate Information
Table 2.119: Subex’s Financial Information ($m), 2022 and 2023
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offering
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.14 Syniverse
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offering
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.15 Tata Communications
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offering
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.16 Telesign
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offering
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.17 Twilio
i. Corporate Information
Table 2.1210: Twilio’s Acquisitions, November 2019-present
Table 2.1311: Twilio’s Revenue ($m), 2021-2023
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offering
Figure 2.1412: Twilio’s Verify SMS Fraud Insights Dashboard
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.1.18 VOX Solutions
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offering
v. Juniper Research’s View: Key Strengths & Strategic Opportunities
2.2 Juniper Research Leaderboard Methodology
2.3 Limitations & Interpretations
Table 2.1513: Juniper Research Competitor Leaderboard Scoring Criteria: AIT Prevention Vendors
1. A2P SMS Fraud Market Summary
1.1 Introduction to A2P SMS Fraud Market Forecasts
Figure 1.1: Total Mobile Subscribers (m), Split by 8 Key Regions, 2024-2029
1.2 Total Fraudulent A2P SMS
Figure & Table 1.2: Total Fraudulent A2P SMS (m), Split by 8 Key Regions, 2024-2029
Table 1.3: Total Fraudulent A2P SMS (m), Split by Operator, Enterprise and Mobile Subscriber, 2024-2029
1.3 Total Losses to Fraudulent A2P SMS
Figure & Table 1.4: Total Losses to Fraudulent A2P SMS ($m), Split by 8 Key Regions, 2024-2029
Table 1.5: Total Losses to Fraudulent A2P SMS ($m), Split by Operator, Mobile Subscriber and Enterprise Losses, 2024-2029
2. Operator Losses: Market Forecasts & Key Takeaways
2.1 Operator Losses
2.1.1 Operator Losses Forecast Methodology
i. Request for Information
Figure 2.1: Operator Losses Forecast Methodology
2.1.2 Total Number of A2P Grey Route Messages per Annum
Figure & Table 2.2: Total Number of A2P Grey Route Messages per Annum (m), Split by 8 Key Regions, 2024-2029
2.1.3 Lost Operator Revenue Opportunity due to Grey Route Traffic
Figure & Table 2.3: Lost Operator Revenue Opportunity due to Grey Route Traffic ($m), Split by 8 Key Regions, 2024-2029
3. Enterprise Losses: Market Forecasts & Key Takeaways
3.1 Enterprise Losses
3.1.1 Forecast & Methodology
Figure 3.1: Enterprise Losses Forecast Methodology
3.1.2 Total AIT and SMS Trashing A2P SMS Traffic
Figure & Table 3.2: Total AIT and SMS Trashing A2P SMS Traffic (m), Split by 8 Key Regions, 2024-2029
3.1.3 Total Cost of AIT and SMS Trashing to Enterprises
Figure & Table 3.3: Total Cost of AIT and SMS Trashing to Enterprises ($m), Split by 8 Key Regions, 2024-2029
4. Mobile Subscriber Losses: Market Forecasts & Key Takeaways
4.1 Mobile Subscriber Losses
4.1.1 Forecast & Methodology
Figure 4.1: Mobile Subscriber Losses Forecast Methodology
4.1.2 Total A2P SMS Traffic Attributable to Mobile Subscriber Loss Attempts
Figure & Table 4.2: Total A2P SMS Traffic Attributable to Mobile Subscriber Loss Attempts (m), Split by 8 Key Regions, 2024-2029
4.1.3 Total A2P SMS Traffic that Causes Mobile Subscriber Losses
Figure & Table 4.3: Total A2P SMS Traffic that Causes Mobile Subscriber Losses (m), Split by 8 Key Regions, 2024-2029
4.1.4 Total Mobile Subscriber Losses Attributable to Fraudulent A2P SMS
Figure & Table 4.4: Total Mobile Subscriber Losses Attributable to Fraudulent A2P SMS ($m), Split by 8 Key Regions, 2024-2029
Table 4.5: Average Loss per Successful Fraudulent A2P SMS ($), Split by 8 Key Regions, 2024-2029
5. SMS Firewall Spend: Market Forecasts & Key Takeaways
5.1 SMS Firewalls
5.1.1 Forecast & Methodology
Figure 5.1: SMS Firewalls Forecast Methodology
5.1.2 Total A2P SMS Traffic Handled by SMS Firewalls
Figure & Table 5.2: Total A2P SMS Traffic Handled by SMS Firewalls (m), Split by 8 Key Regions, 2024-2029
5.1.3 Total Operator Spend on SMS Firewalls
Figure & Table 5.3: Total Operator Spend on SMS Firewalls ($m), Split by 8 Key Regions, 2024-2029

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