Global AIT Prevention Market 2024-2029: Market Data & Forecasts

The market-leading research suite for the Mobile Messaging market includes access to a comprehensive five-year forecast dataset comprising 40 tables and over 18,200 datapoints. Metrics in the research suite include:

Total A2P SMS Sent per Annum
Total Fraudulent A2P SMS
Total Losses to Fraudulent SMS
These metrics are provided for the following key market verticals:

Mobile Operator Losses
Enterprise Losses
Mobile Subscriber Losses
Juniper Research Interactive Forecast Excel contains the following functionality:

Statistics Analysis: Users benefit from the ability to search for specific metrics, displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
Country Data Tool: This tool lets users look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
Country Comparison Tool: Users can select and compare specific countries. The ability to export graphs is included in this tool.
What-if Analysis: Here, users can compare forecast metrics against their own assumptions via 5 interactive scenarios.

Please note: the online download version of this report is for a global site license.


1. A2P SMS Fraud Market Summary
1.1 Introduction to A2P SMS Fraud Market Forecasts
Figure 1.1: Total Mobile Subscribers (m), Split by 8 Key Regions, 2024-2029
1.2 Total Fraudulent A2P SMS
Figure & Table 1.2: Total Fraudulent A2P SMS (m), Split by 8 Key Regions, 2024-2029
Table 1.3: Total Fraudulent A2P SMS (m), Split by Operator, Enterprise and Mobile Subscriber, 2024-2029
1.3 Total Losses to Fraudulent A2P SMS
Figure & Table 1.4: Total Losses to Fraudulent A2P SMS ($m), Split by 8 Key Regions, 2024-2029
Table 1.5: Total Losses to Fraudulent A2P SMS ($m), Split by Operator, Mobile Subscriber and Enterprise Losses, 2024-2029
2. Operator Losses: Market Forecasts & Key Takeaways
2.1 Operator Losses
2.1.1 Operator Losses Forecast Methodology
i. Request for Information
Figure 2.1: Operator Losses Forecast Methodology
2.1.2 Total Number of A2P Grey Route Messages per Annum
Figure & Table 2.2: Total Number of A2P Grey Route Messages per Annum (m), Split by 8 Key Regions, 2024-2029
2.1.3 Lost Operator Revenue Opportunity due to Grey Route Traffic
Figure & Table 2.3: Lost Operator Revenue Opportunity due to Grey Route Traffic ($m), Split by 8 Key Regions, 2024-2029
3. Enterprise Losses: Market Forecasts & Key Takeaways
3.1 Enterprise Losses
3.1.1 Forecast & Methodology
Figure 3.1: Enterprise Losses Forecast Methodology
3.1.2 Total AIT and SMS Trashing A2P SMS Traffic
Figure & Table 3.2: Total AIT and SMS Trashing A2P SMS Traffic (m), Split by 8 Key Regions, 2024-2029
3.1.3 Total Cost of AIT and SMS Trashing to Enterprises
Figure & Table 3.3: Total Cost of AIT and SMS Trashing to Enterprises ($m), Split by 8 Key Regions, 2024-2029
4. Mobile Subscriber Losses: Market Forecasts & Key Takeaways
4.1 Mobile Subscriber Losses
4.1.1 Forecast & Methodology
Figure 4.1: Mobile Subscriber Losses Forecast Methodology
4.1.2 Total A2P SMS Traffic Attributable to Mobile Subscriber Loss Attempts
Figure & Table 4.2: Total A2P SMS Traffic Attributable to Mobile Subscriber Loss Attempts (m), Split by 8 Key Regions, 2024-2029
4.1.3 Total A2P SMS Traffic that Causes Mobile Subscriber Losses
Figure & Table 4.3: Total A2P SMS Traffic that Causes Mobile Subscriber Losses (m), Split by 8 Key Regions, 2024-2029
4.1.4 Total Mobile Subscriber Losses Attributable to Fraudulent A2P SMS
Figure & Table 4.4: Total Mobile Subscriber Losses Attributable to Fraudulent A2P SMS ($m), Split by 8 Key Regions, 2024-2029
Table 4.5: Average Loss per Successful Fraudulent A2P SMS ($), Split by 8 Key Regions, 2024-2029
5. SMS Firewall Spend: Market Forecasts & Key Takeaways
5.1 SMS Firewalls
5.1.1 Forecast & Methodology
Figure 5.1: SMS Firewalls Forecast Methodology
5.1.2 Total A2P SMS Traffic Handled by SMS Firewalls
Figure & Table 5.2: Total A2P SMS Traffic Handled by SMS Firewalls (m), Split by 8 Key Regions, 2024-2029
5.1.3 Total Operator Spend on SMS Firewalls
Figure & Table 5.3: Total Operator Spend on SMS Firewalls ($m), Split by 8 Key Regions, 2024-2029

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