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Global A2P Messaging Market 2024-2028: Full Research Suite

Publisher Juniper Research
Published Aug 01, 2024
Length 150 Pages
SKU # JNRH19997489

Description

Our A2P Messaging research suite provides a detailed and insightful analysis of this established market; highlighting key areas for innovation and future growth. This enables A2P messaging stakeholders to understand key trends within this competitive environment.

The suite includes several different options that can be purchased separately, including access to data mapping the adoption and future growth of A2P messaging. The insightful study uncovers the latest trends and opportunities within the market, and includes a document containing extensive analysis of the 27 market leaders in the A2P messaging space.

The coverage can also be purchased as a Full Research Suite; containing all of these elements, and including a substantial discount.
Collectively, they provide a critical tool for understanding this evolving market; allowing A2P messaging vendors to shape their future strategy. Its unparalleled coverage makes this research suite an incredibly useful resource for charting the future growth across different A2P messaging channels.

Please note: the online download version of this report is for a global site license.

Table of Contents

150 Pages
1. Key Takeaways & Strategic Recommendations
1.1 A2P Messaging: Key Takeaways
1.2 A2P Messaging: Strategic Recommendations
2. Future Market Outlook
2.1 A2P Messaging Overview
Figure 2.1: Use Cases for A2P Messaging
2.1.1 A2P Messaging Market Growth
Figure 2.2: Proportion of A2P Messaging Traffic Attributable to Each Channel in 2023 (%)
Figure 2.3: Proportion of A2P Messaging Traffic Attributable to Each Channel by 2028 (%)
2.2 A2P Messaging Channels
Figure 2.4: Comparison of SMS, RCS, and WhatsApp
2.2.1 SMS
i. Overview of A2P SMS
Figure 2.5: Process of Sending an A2P SMS Message
ii. Transactional A2P SMS Messages
Figure 2.6: One-time Password Message Example
iii. Promotional A2P SMS Messages
Figure 2.7: Example of a Promotional A2P SMS Message
iv. Challenges Faced by the SMS Market
Figure 2.8: How AIT Makes Profit for Fraudsters
Figure 2.9: SMS Business Messaging Prices ($), Split by Select 10 Countries, 2021 & 2023
Figure 2.10: FIDO Registration Process
2.2.2 Alternative Authentication Methods Will Disrupt SMS Traffic
i. Future of the A2P SMS Market
Figure 2.11: Total Number of A2P Directly Connected Messages per annum (m), Split by 3 Key Regions, 2020-2028
2.2.3 RCS Messaging
i. Overview of A2P RCS
Figure 2.12: Example Use Case for A2P RCS Messaging and Key Features
ii. Transactional A2P RCS Messages
iii. Promotional A2P RCS Messages
Figure 2.13: Examples of Promotional A2P RCS Messages
iv. Challenges Faced by the A2P RCS Market
v. Future of the A2P RCS Market
Figure 2.14: MNO Revenue from A2P RCS Traffic ($m), Split by 8 Key Regions, 2020-2028
2.2.4 OTT Messaging
i. Overview of A2P OTT Messaging
ii. Transactional A2P OTT Messages
Figure 2.15: WhatsApp Can Be Used to Send OTPs
iii. Promotional A2P OTT Messages
iv. Challenges Faced by A2P OTT Messaging Market
Figure 2.16: Most Popular OTT Apps in each Country in 2023
v. Future of A2P OTT Messaging Market
Figure 2.17: Total A2P OTT Traffic (m), Split by 8 Key Regions, 2020-2028
2.2.5 Fraud Prevention
3. Key Market Verticals for A2P Messaging
3.1 Overview of Key Market Verticals
Figure 3.1: Total Number of A2P Directly Connected Messages per annum (m), Split by Sector, 2020-2028
3.1.1 Banking and Finance
i. Different Channels for A2P Messaging
Figure 3.2: A2P Messaging Traffic within Banking (m), Split by Channel, 2023-2028
ii. Future of A2P Messaging for Banking
3.1.2 Retail
Figure 3.3: A2P Messaging Traffic within Retail (m), Split by Channel, 2023-2028
i. Different Channels for A2P Messaging
ii. Future of A2P Messaging for Retail
3.1.3 Ticketing
Figure 3.4: A2P Messaging Traffic within Ticketing (m), Split by Channel, 2023-2028
i. Different Channels for A2P Messaging
ii. Future of A2P Messaging for Ticketing
3.1.4 Healthcare
Figure 3.5: A2P Messaging Traffic within Healthcare (m), Split by Channel, 2023-2028
i. Different Channels for A2P Messaging
ii. Future of A2P Messaging for Healthcare
3.1.5 Content Payments
Figure 3.6: A2P Messaging Traffic for Content Payments (m), Split by Channel, 2023-2028
i. Different Channels for A2P Messaging
ii. Future of A2P Messaging for Content Payments
3.1.1 Advertising
Figure 3.7: A2P Messaging Traffic within Advertising (m), Split by Channel, 2023-2028
i. Different Channels for A2P Messaging
ii. Future of A2P Messaging for Advertising
4. Country Readiness Index
4.1.1 Focus Markets
i. Western Europe
Figure 4.4: MNO Revenue from A2P RCS Traffic ($m), Split by Select Countries in Western Europe, 2023-2028
ii. Far East & China
Figure 4.5: A2P Messaging Traffic across RCS and OTT Messaging (m), Split by China, Japan, and South Korea, 2023 vs 2028
iii. North America
Figure 4.6: Operator Revenue from A2P SMS and RCS Traffic in the US ($), 2023-2028
iv. Indian Subcontinent
v. Rest of Asia Pacific
vi. Latin America
4.1.2 Growth Markets
i. Africa & Middle East
Figure 4.7: MNO Revenue from Directly Connected A2P SMS Traffic ($m)
ii. Rest of Asia Pacific
4.1.3 Saturated Markets
i. Western Europe
ii. Central & East Europe
4.1.4 Developing Markets
i. Latin America
Figure 4.8: MNO Revenue from Directly Connected A2P Traffic ($m), Split by Select Countries in Latin America, 2023-2028
ii. Indian Subcontinent
1. Juniper Research Competitor Leaderboard
Table 1.1: Juniper Research Competitor Leaderboard: Vendors & Product Portfolio (Table 1 of 2)
Table 1.2: Juniper Research Competitor Leaderboard: Vendors & Product Portfolio (Table 2 of 2)
Figure 1.3: Juniper Research Competitor Leaderboard: A2P Messaging
Source: Juniper ResearchTable 1.4: Juniper Research Competitor Leaderboard: Vendors & Positioning
Table 1.5: Juniper Research Competitor Leaderboard Heatmap: A2P Messaging Vendors (Part 1)
Table 1.6: Juniper Research Competitor Leaderboard Heatmap: A2P Messaging Vendors (Part 2)
2. Vendor Profiles
2.1 A2P Messaging Vendor Profiles
2.1.1 Cequens
i. Corporate Information
Table 2.1: Cequens’ Acqusitions
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.2 Clickatell
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.3 CM.com
i. Corporate Information
Table 2.2: Acquisitions Made by CM.com, 2021-Present
Table 2.3: CM.com’s Select Financial Information (€m), 2020-2022
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.4 Comviva
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.5 Globe Teleservices
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.6 GMS (Global Message Services)
i. Corporate
ii. Geographical Spread
iii. Key Clients & Strategic Partners
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.7 Infobip
i. Corporate Information
Table 2.4: Infobip’s Acquisitions – April 2021 to Present
Table 2.5: Infobip’s Select Financial Information, 2019-2021
ii. Geographical Spread
iii. Key Clients & strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.8 Interop Technologies
i. Corporate
ii. Geographical Spread
iii. Key Clients & Strategic Partners
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.9 LANCK Telecom
i. Corporate Information
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.10 LINK mobility
i. Corporate
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.11 MessageBird
i. Corporate Information
Table 2.6: MessageBird’s Acquisitions 2020-Present
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.12 Mitto
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Partnerships
2.1.13 Monty Mobile
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.14 Orange Wholesale
i. Corporate Information
Table 2.7: Orange Wholesale’s Revenue for Financial Years 2020-2022 ($m)
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
Figure 2.8: The Range of Clients Using Orange Wholesale’s Services
Figure 2.9: Orange Wholesale France’s Mobile Operator Customers
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.15 Plivo
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.16 Route Mobile
i. Corporate Information
Table 2.10: Route Mobile Annual Financial Information 2021-2022(₹)
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
Figure 2.11: How Route Mobile’s OTP Service Works
v. Juniper Research’s View: Key Strengths & Strategic Partnerships
2.1.17 Sinch
i. Corporate Information
Table 2.12: Sinch’s Most Recent Acquisitions
Table 2.13: Sinch Selected Financial Information ($m), 2021-2022
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.18 SMSPortal
i. Corporate
ii. Geographical Spread
iii. Key Customer’s & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.19 Soprano Design
i. Corporate
ii. Geographical Spread
iii. Key Clients and Strategic Partners
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.20 Syniverse
i. Corporate
ii. Geographical Spread
iii. Key Customers & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.21 Tanla
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.22 Tata Communications
i. Corporate Information
Table 2.15: Tata Communications’ Selected Financial Information ($m), 2021-2023
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Clients and Strategic Development Opportunities
2.1.23 Twilio
i. Corporate Information
Table 2.16: Twilio’s Acquisitions Nov 2019-Dec 2023
Table 2.17: Twilio’s Revenue Information 2020-Present
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Clients & Strategic Development Opportunities
2.1.24 Tyntec
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Partnerships
2.1.25 Vonage
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Partnerships
2.1.26 Webex
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.27 Zenvia
i. Corporate Information
Table 2.19: Zenvia Acquisitions, 2020-2022
Zenvia’s financial results are shown in table 2.11.
Table 2.20: Zenvia’s Select Financial Results, Q3 2022 – Q3 2023
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
Juniper Research Leaderboard Assessment Methodology
2.2 Limitations & Interpretations
Table 2.21: Juniper Research Competitor Leaderboard Scoring Criteria
1. Market Summary & Future Outlook
1.1.1 A2P Messaging Market Summary & Future Outlook
1.2 A2P Messaging Forecasts
1.2.1 Total A2P Messaging Traffic
Figure & Table 1.1: Total A2P Messages Delivered per Annum (m) (Including A2P SMS, OTT Business Messages & A2P RCS) Split by 8 Key Regions, 2023-2028
1.2.2 Total Operator Revenues from A2P Messaging
Figure & Table 1.2: Total Operator Revenues from A2P Messaging Traffic ($m), Split by 8 Key Regions, 2023-2028
2. SMS
2.1 A2P SMS Messaging Market
2.1.1 A2P SMS Messaging Forecast Methodology
2.2 A2P SMS Messaging
2.2.1 Total Traffic Across A2P SMS
Figure & Table 2.1: Total Number of A2P SMS Messages Per Annum (m), Split by 8 Key Regions, 2023-2028
2.2.2 Operator Revenue from Directly Connected A2P SMS Traffic
Figure 2.2: Total A2P SMS Message Revenues ($m), Split by 8 Key Regions, 2023-2028
2.2.3 Key Market Verticals and A2P SMS Message Revenue
Figure 2.3: MNO Revenues from Directly Connected A2P SMS Traffic ($m), Split by Sector, 2023-2028
3. RCS Messaging
3.1 A2P RCS Messaging Market
3.1.1 A2P RCS Messaging Forecast Methodology
3.1.2 Total Traffic Across A2P RCS
Figure & Table 3.1: Total Number of A2P RCS Messages Received Per Annum (m), Split by 8 Key Regions, 2023-2028
3.1.3 Operator Revenues from A2P RCS Messaging
Figure & Table 3.2: MNO Revenues from A2P RCS Traffic ($m)
3.1.4 Key Market Verticals and A2P RCS Messaging
Figure & Table 3.3: MNO Revenues from A2P RCS Traffic ($m), Split by Sector, 2023-2028
4. OTT Messaging
4.1 OTT Business Messaging Market
4.1.1 OTT Business Messaging Forecast Methodology
4.1.2 Total A2P Messaging Traffic Across OTT Channels
Figure & Table 4.1: Total A2P OTT Traffic (m), Split by 8 Key Regions, 2023-2028
4.1.3 Potential Operator A2P Revenue Loss to OTT Channels
Figure & Table 4.2: Potential Operator A2P Revenue Loss due to A2P OTT Messages ($m), Split by 8 Key Regions, 2023-2028
4.1.4 Key Market Verticals and A2P OTT Messaging
Figure & Table 4.3: Potential Operator A2P Revenue Loss due to A2P OTT Messages ($m), Split by Sector, 2023-2028

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