Report cover image

A2P & Business Messaging Market: Full Research Suite

Publisher Juniper Research
Published Sep 01, 2025
Length 137 Pages
SKU # JNRH20363946

Description

Our extensive A2P & Business Messaging research suite comprises detailed analysis of a market undergoing rapid evolution. It provides guidance to mobile operators on how to navigate this shift and grow revenue from business messaging in the future. This report assesses the significant disruption in the market; including Rich Communication Services (RCS) support on iOS, SMS challenged with high prices and fraud, and over-the-top (OTT) business messaging channels launching new capabilities and undercutting SMS prices.

The A2P messaging market report includes several different options that can be purchased separately. This includes access to a market forecast of A2P messaging traffic and revenue, split by A2P SMS, RCS business messaging, and OTT business messaging channels, and further split by eight industries. This includes a comprehensive study highlighting the latest market trends and opportunities, as well as a Competitor Leaderboard document containing an extensive analysis of the major players in the A2P messaging space, backed by 18 interviews with leading market players. The coverage can also be purchased as a full research suite, containing all these elements and including a substantial discount.

The study will provide operators with recommendations on how to effectively monetise A2P SMS and RCS business messaging over the next few years. Moreover, it assesses the A2P SMS, RCS business messaging, and OTT business messaging markets in detail; identifying key trends impacting the growth of each channel.

All report content is delivered in the English language.

Please note: the online download version of this report is for a global site license.

Table of Contents

137 Pages
MARKET TRENDS & STRATEGIES
1. Key Takeaways & Strategic Recommendations
1.1 Key Takeaways
1.2 Strategic Recommendations
2. Future Market Outlook
2.1 Introduction: A2P Messaging Market
2.2 Future Outlook: A2P Messaging Market
Figure 2.1: Total A2P Messaging Traffic (m) Split by Channel: A2P SMS, RCS Business Messaging, OTT Business Messaging, 2025-2030
2.2.1 Key Trends Driving A2P Messaging Revenue Growth
i. SME Adoption
ii. Increased Demand for Conversational Messaging
iii. Apple Launch of RCS and Roll-out
Figure 2.2: Proportion of Mobile Subscribers That Are RCS-capable, in 8 Key Regions in 2025 (%)
iv. Technological Advancements
Figure 2.3: Example of Agentic AI in Customer Support
2.3 A2P SMS
2.3.1 Future Outlook: A2P SMS
Figure 2.4: Total Revenue from A2P SMS ($m), Split by 8 Key Regions, 2025-2030
i. Key Regulation Changes
Table 2.5: China’s Regulations on A2P SMS
Figure 2.6: A2P SMS Traffic in China (m), 2024-2025
Table 2.7: Ireland’s Sender ID Registration
2.3.2 Operator Recommendations to Respond to A2P SMS Decline
2.4 RCS Business Messaging
2.4.1 Future Outlook: RCS Business Messaging
Figure 2.8: Total Number of A2P RCS Messages Received per annum (m), 2022-2030
Figure 2.9: RCS Business Messaging Traffic in India (m), 2024-2030
Figure 2.10: RCS Business Messaging Traffic in the US (m), 2024-2030
Figure 2.11: RCS Business Messaging Traffic in West Europe (m), 2024-2030
Table 2.12: T-Mobile Penalties for RCS Business Messaging Traffic Violating Code of Conduct
i. Monetisation of RCS
2.4.2 RCS Business Messaging: Market Challenges
i. Differences in Compliance
Table 2.13: Details of RCS Business Messaging Compliance in Select Markets in 2025
ii. Pricing Models
iii. P2P RCS Fraud
2.5 OTT Business Messaging
2.5.1 Future Outlook: OTT Business Messaging
i. Trend Towards Superapps
ii. Impact of WhatsApp Per-message Pricing Model Change
Figure 2.14: SMS vs WhatsApp Authentication Pricing ($), as of July 2025, in Key WhatsApp Markets
2.5.2 Operator Response to OTT Business Messaging
3. Shifting Industry Demand for Business Messaging
3.1 Key Use Cases & Industries for Business Messaging
"
COMPETITOR LEADERBOARD1. Juniper Research Competitor Leaderboard
1.1 Why Read this Report
Table 1.1: Juniper Research Competitor Leaderboard: Vendors & Product Portfolio (1 of 2)
Table 1.2: Juniper Research Competitor Leaderboard: Vendors & Product Portfolio (2 of 2)
Figure 1.3: Juniper Research Competitor Leaderboard: A2P Messaging Vendors
Table 1.4: Juniper Research Competitor Leaderboard: Vendors & Positioning
2. Vendor Profiles
2.1 A2P Messaging Vendor Profiles
2.1.1 Bird
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.2 CEQUENS
i. Corporate Information
Table 2.1: CEQUENS’ Acquisitions, 2016-present
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.3 Clickatell
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.4 CM.com
i. Corporate Information
Table 2.2: Relevant Acquisitions Made by CM.com, 2020-present
Table 2.3: CM.com’s Select Financial Information (€m), 2022-2024
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.5 Comviva
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.6 Globe Teleservices
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.7 Global Message Services (GMS)
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.8 Infobip
i. Corporate Information
Table 2.4: Infobip’s Acquisitions – April 2021 to Present
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.9 Interop Technologies
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.10 LANCK Telecom
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.11 LINK Mobility
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.12 Mitto
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.13 Monty Mobile
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.14 Orange Wholesale
i. Corporate Information
Table 2.5: Orange Group’s Revenue for Financial Years 2022-2024 (€bn)
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.15 Plivo
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.16 Proximus Global
i. Corporate Information
Table 2.6: Proximus Global Select Financial Information (€m), FY23-FY24
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.17 Sinch
i. Corporate Information
Table 2.7: Sinch’s Most Recent Acquisitions, 2020-2021
Table 2.8: Sinch’s Select Financial Information (SEKm), 2022-2024
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.18 SMSPortal
i. Corporate Information
ii. Geographical Spread
iii. Key Customers & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.19 Soprano Design
i. Corporate Information
ii. Geographical Spread
Figure 2.9: Soprano Design’s Global Reach and Support Network
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.20 Syniverse
i. Corporate Information
ii. Geographical Spread
iii. Key Customers & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.21 Tanla Platforms
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.22 Tata Communications
i. Corporate Information
Table 2.10: Tata Communications’ Select Financial Information (₹ in crore), FY 23-24 & FY 24-25
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.23 Twilio
i. Corporate Information
Table 2.11: Twilio’s Revenue Information 2022-2024
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.24 Vonage
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.2 Juniper Research Leaderboard Assessment Methodology
2.3 Limitations & Interpretations
Table 2.12: Juniper Research Competitor Leaderboard Scoring Criteria
2.4 Related Research
MARKET DATA & FORECASTS
1. Market Summary & Future Outlook
1.1.1 A2P Messaging Market Summary & Future Outlook
1.2 A2P Messaging Forecasts
1.2.1 Total A2P Messaging Traffic
Figure & Table 1.1: Total A2P Messages Delivered per annum (m) (Including A2P SMS, OTT Business Messages & RCS Business Messaging), Split by 8 Key Regions, 2025-2030
1.2.2 Total Operator Revenue from Business Messaging Traffic
Figure & Table 1.2: Total Operator Revenue from A2P SMS & RCS Business Messaging Traffic ($m), Split by 8 Key Regions, 2025-2030
1.3 A2P SMS Messaging Market
1.3.1 A2P SMS Messaging Forecast Methodology
1.4 A2P SMS Messaging
1.4.1 Total Traffic Across A2P SMS
Figure & Table 1.3: Total Number of A2P SMS Messages per annum (m), Split by 8 Key Regions, 2025-2030
1.4.2 Operator Revenue from Directly Connected A2P SMS Traffic
Figure & Table 1.4: Total A2P SMS Message Revenue ($m), Split by 8 Key Regions, 2025-2030
1.4.3 Key Market Verticals and A2P SMS Message Revenue
Figure & Table 1.5: Mobile Network Operator Revenue (MNO) from Directly Connected A2P SMS Traffic ($m), Split by Sector, 2025-2030
Figure 1.6: A2P SMS Forecast Methodology
2. RCS Business Messaging
2.1 RCS Business Messaging Market
2.1.1 RCS Business Messaging Forecast Methodology
2.1.2 Total Traffic Across RCS Business Messaging
Figure & Table 2.1: Total Number of A2P RCS Messages Received per annum (m), Split by 8 Key Regions, 2025-2030
2.1.3 Operator Revenue from A2P RCS Messaging
Figure & Table 2.2: MNO Revenue from A2P RCS Traffic ($m), Split by 8 Key Regions, 2025-2030
2.1.4 Key Market Verticals and RCS Business Messaging
Figure & Table 2.3: MNO Revenue from RCS Business Messaging Traffic ($m), Split by Sector, 2025-2030
Figure 2.4: A2P RCS Forecast Methodology
3. OTT Business Messaging
3.1 OTT Business Messaging Market
3.1.1 OTT Business Messaging Forecast Methodology
3.1.2 Total OTT Business Messaging Traffic
Figure & Table 3.1: Total A2P OTT Traffic (m), Split by 8 Key Regions, 2025-2030
3.1.3 Revenue from OTT Business Messaging
Figure & Table 3.2: Total Revenue from OTT Business Messaging Traffic ($m), Split by 8 Key Regions, 2025-2030
3.1.4 Key Market Verticals and OTT Business Messaging
Figure & Table 3.3: Total Revenue from OTT Business Messaging Traffic ($m), Split by Sector, 2025-2030
Figure 3.4: A2P OTT Messaging Forecast Methodology

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us