The market-leading research suite for the A2P Messaging market includes access to the full set of forecast data of over 155 tables and over 72,000 datapoints. Metrics in the research suite include:
Total Messaging Traffic across 3 Key Channels:
OTT Messaging
RCS Business Messaging
SMS
Traffic is further split by key market verticals:
Advertising
Banking
Content Payments
Healthcare
Operator Engagement
Retail
Ticketing
Total Operator Revenue across SMS and RCS
Juniper Research Interactive Forecast Excel contains the following functionality:
Statistics Analysis: Users benefit from the ability to search for specific metrics, displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
Country Data Tool: This tool lets users look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
Country Comparison Tool: Users can select countries and compare each of them for specific countries. The ability to export graphs is included in this tool.
What-if Analysis: Here, users can compare forecast metrics against their own assumptions; using interactive scenarios.
Please note: the online download version of this report is for a global site license.
- 1. Market Summary & Future Outlook
- 1.1.1 A2P Messaging Market Summary & Future Outlook
- 1.2 A2P Messaging Forecasts
- 1.2.1 Total A2P Messaging Traffic
- Figure & Table 1.1: Total A2P Messages Delivered per Annum (m) (Including A2P SMS, OTT Business Messages & A2P RCS) Split by 8 Key Regions, 2023-2028
- 1.2.2 Total Operator Revenues from A2P Messaging
- Figure & Table 1.2: Total Operator Revenues from A2P Messaging Traffic ($m), Split by 8 Key Regions, 2023-2028
- 2. SMS
- 2.1 A2P SMS Messaging Market
- 2.1.1 A2P SMS Messaging Forecast Methodology
- 2.2 A2P SMS Messaging
- 2.2.1 Total Traffic Across A2P SMS
- Figure & Table 2.1: Total Number of A2P SMS Messages Per Annum (m), Split by 8 Key Regions, 2023-2028
- 2.2.2 Operator Revenue from Directly Connected A2P SMS Traffic
- Figure 2.2: Total A2P SMS Message Revenues ($m), Split by 8 Key Regions, 2023-2028
- 2.2.3 Key Market Verticals and A2P SMS Message Revenue
- Figure 2.3: MNO Revenues from Directly Connected A2P SMS Traffic ($m), Split by Sector, 2023-2028
- 3. RCS Messaging
- 3.1 A2P RCS Messaging Market
- 3.1.1 A2P RCS Messaging Forecast Methodology
- 3.1.2 Total Traffic Across A2P RCS
- Figure & Table 3.1: Total Number of A2P RCS Messages Received Per Annum (m), Split by 8 Key Regions, 2023-2028
- 3.1.3 Operator Revenues from A2P RCS Messaging
- Figure & Table 3.2: MNO Revenues from A2P RCS Traffic ($m)
- 3.1.4 Key Market Verticals and A2P RCS Messaging
- Figure & Table 3.3: MNO Revenues from A2P RCS Traffic ($m), Split by Sector, 2023-2028
- 4. OTT Messaging
- 4.1 OTT Business Messaging Market
- 4.1.1 OTT Business Messaging Forecast Methodology
- 4.1.2 Total A2P Messaging Traffic Across OTT Channels
- Figure & Table 4.1: Total A2P OTT Traffic (m), Split by 8 Key Regions, 2023-2028
- 4.1.3 Potential Operator A2P Revenue Loss to OTT Channels
- Figure & Table 4.2: Potential Operator A2P Revenue Loss due to A2P OTT Messages ($m), Split by 8 Key Regions, 2023-2028
- 4.1.4 Key Market Verticals and A2P OTT Messaging
- Figure & Table 4.3: Potential Operator A2P Revenue Loss due to A2P OTT Messages ($m), Split by Sector, 2023-2028
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