Juniper Research’s latest Customer Data Platforms market research provides essential reading into how these platforms will unify customer databases to impact the wider digital communications ecosystem and improve customer loyalty, through a collation of first-party data. Specifically, this research suite comprises strategic recommendations for key stakeholders in the market, including enterprises, CDP (Customer Data Platform) vendors and CPaaS (Communications Platform-as-a-Service) platforms on which regions and technologies to target, and how. This report also includes a comprehensive analysis on the future deployment of the customer data platforms market services and their market trajectory, with specific recommendations on how to maximise this growth.
Furthermore, this bespoke research includes Juniper Research’s new Country Readiness Index which provides a thorough assessment on the regional opportunities for the customer data platform market usage, split specifically by 60 key countries over the forecast period. To supplement this, this Country Readiness Index leverages bespoke 5-year forecasts that include total mobile messaging traffic, average revenue per user, digital maturity status, and future revenue growth.
These supplemented five-year forecasts also include market splits for a number of key market segments including:
Banking & Finance
Healthcare
Media & Entertainment
Retail & eCommerce
Telecommunications
Juniper Research’s Competitor Leaderboard, featuring an in‑depth evaluation of 14 major customer data platform providers, uses a combination of quantitative and qualitative scoring criteria to provide vendor positioning for the market’s leading players.
In addition, Juniper Research also comprises an assessment of the most effective future business strategies to security return on investment for vendors. These include:
Buying versus Building Customer Data Platform Solutions
Identity Management
Integration with CPaaS Platforms
Preparing for a Cookie-less World
Privacy Concerns to Impact Adoption
This research suite includes:
Market Trends & Strategies (PDF)
Competitor Leaderboard (PDF)
Data & Forecasting (PDF)
5-year Market Sizing & Forecast Spreadsheet (Excel)
12 Months' Access to harvest Online Data Platform
Please note: the online download version of this report is for a global site license.
- 1. Key Takeaways & Strategic Recommendations
- 1.1 Key Takeaways
- 1.2 Strategic Recommendations
- 2. Future Market Outlook for CDPs
- 2.1 Introduction & Definitions
- 2.2 Current Market Outlook
- Table 2.1: The History of CDPs
- Figure 2.2: Total Additional Consumer Spend Generated through the Use of CDPs ($m), Split by 8 Key regions, 2023-2028
- 2.2.1 CDP Value Chain
- Figure 2.3: CDP Value Chain
- 2.3 Future Market Outlook
- Figure 2.4: Total CDP Platform Revenue in 2028 ($m), Split by 8 Key Regions
- i. Market Segment Analysis
- Figure 2.5: Total CDP Platform Revenue in 2028 ($m), Split by 5 Key Verticals
- Figure 2.6: Share of CDP Platform Revenue in 2023 (%), Split by 5 Key Markets
- ii. Digital Maturity
- Figure 2.7: Top 10 Countries with the Highest Digital Maturity in 2023
- Figure 2.8: Map Showing Digital Maturity by 60 Select Countries in 2023
- 2.3.2 Hyper-personalisation
- 2.3.3 Unified Data Sources
- 2.3.4 Real-time Analysis
- 3. Country Readiness Index
- 3.1 CDP Country Readiness Analysis
- Figure 3.1: Juniper Research’s 8 Key Regions Definition
- Table 3.2: Juniper Research CDP Country Readiness Index: Scoring Criteria
- Figure 3.3: Juniper Research Country Readiness Index – Customer Data Platforms
- Figure 3.4: Juniper Research’s Competitive Web: CDP Regional Opportunities
- 3.2 CDP Regional Analysis
- 3.2.1 North America
- Figure 3.5: Total CDP Platform Revenue in North America ($m), Split by 2 Key Countries, 2023-2028
- 3.2.2 Latin America
- Figure 3.6: Total CDP Platform Revenue in Latin America ($m), Split by 5 Key Verticals, 2023-2028
- Figure 3.7: Proportion of Smartphone Users Leveraging OTT Messaging Services in Latin America (%), Split by 8 Key Countries, 2023-2027
- 3.2.3 West Europe
- Figure 3.8: Total CDP Platform Revenue in West Europe in 2023 ($m), Split by 7 Key Countries
- Table 3.9: Digital Maturity Levels of Select Countries in West Europe in 2023: Heatmap
- 3.2.4 Central & East Europe
- Figure 3.10: Total Additional Consumer Spend Generated through the Use of CDPs in Central & East Europe ($m), Split by 8 Key Countries, 2023-2028
- Figure 3.11: Total Number of Social Media Users in Central & East Europe (m), 2023-2028
- 3.2.5 Far & East China
- Table 3.12: Most Popular OTT Messaging Applications in Far East & China, Split by Country, 2023
- Figure 3.13: Total Additional Consumer Spend Generated through the Use of CDPs in Far East & China ($m), Split by 4 Key Countries, 2023-2028
- 3.2.6 Indian Subcontinent
- Figure 3.14: Total CDP Platform Revenue in 2028 ($m), Split by 8 Key Regions
- 3.2.7 Rest of Asia Pacific
- Figure 3.15: Total CDP Platform Revenue in Rest of Asia Pacific ($m), Split by 8 Key Countries, 2023-2028
- 3.2.8 Africa & Middle East
- Figure 3.16: Smartphone Penetration Rate (%), Split by 8 Key Regions, 2023-2028
- Figure 3.17: Total CDP Platform Revenue in Africa & Middle East ($m), Split by 5 Key Countries in 2028
- 3.2.9 CDP Country Opportunities: Heatmap Analysis
- Table 3.18: Juniper Research’s Country Readiness Index: North America
- Table 3.19: Juniper Research’s Country Readiness Index: Latin America
- Table 3.20: Juniper Research’s Country Readiness Index: West Europe
- Table 3.21: Juniper Research’s Country Readiness Index: Central & East Europe
- Table 3.22: Juniper Research’s Country Readiness Index: Far East & China
- Table 3.23: Juniper Research’s Country Readiness Index: Indian Subcontinent
- Table 3.24: Juniper Research’s Country Readiness Index: Rest of Asia Pacific
- Table 3.25: Juniper Research’s Country Readiness Index: Africa & Middle East
- 4. Future Business Strategies & Security ROI
- 4.1 Customer Data Platforms: Future Business Strategies & ROI
- Figure 4.1: The Value Proposition of CDPs
- 4.1.1 Integration with CPaaS Platforms
- Figure 4.2: Total CPaaS Traffic Revenue in 2024 ($20.3m), Split by 8 Key Regions
- Figure 4.3: Total Number of Rich Media Messaging Subscribers in 2023 (m), Split by 2 Key Channels
- Figure 4.4: Smartphone Penetration in 2023 (%), Split by 8 Key Regions
- i. ChatGPT
- 4.1.2 Build Versus Buy
- Table 4.5: Comparative Analysis between Composable and Bundled CDPs
- 4.1.3 Identity Management
- 4.1.4 Privacy Concerns to Impact CDP Adoption
- Table 4.6: Data Protection Regulations Definitions
- Figure 4.7: Global Landscape of Key Data Protection Regulations
- 4.1.5 Preparing for a Cookie-less World
- 1. Juniper Research Competitor Leaderboard
- 1.1 Why Read this Report
- Table 1.1: Juniper Research’s Competitor Leaderboard: Customer Data Platform Vendors & Product Portfolio
- Figure 1.2: Juniper Research Competitor Leaderboard: Customer Data Platforms
- Table 1.3: Juniper Research Competitor Leaderboard: Customer Data Platform Vendors & Positioning
- Table 1.4: Juniper Research Competitor Leaderboard Heatmap: Customer Data Platforms
- 2. Vendor Profiles
- 2.1 Vendor Profiles
- 2.1.1 Adobe
- i. Corporate Information
- Table 2.1: Adobe Acquisitions 2020-Present
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- Figure 2.2: Adobe’s Experience Cloud Portfolio
- v. Juniper Research’s View: Key Strengths & Strategic Recommendations
- 2.1.2 Amperity
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Recommendations
- 2.1.3 BlueConic
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Recommendations
- 2.1.4 CM.com
- i. Corporate Information
- Table 2.3: CM.com’s Select Financial Information 2019-2022
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- Figure 2.4: CM.com’s Conversational Commerce Software Suite
- v. Juniper Research’s View: Key Strengths & Strategic Recommendations
- 2.1.5 Comviva
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Recommendations
- 2.1.6 Infobip
- i. Corporate Information
- Table 2.5: Infobip’s Select Financial Information, 2019-2021
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- Figure 2.6: Infobip’s Omnichannel Engagement Platform
- v. Juniper Research’s View: Key Strengths & Strategic Recommendations
- 2.1.7 LINK Mobility
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Recommendations
- 2.1.8 mParticle
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Recommendations
- 2.1.9 Oracle
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Recommendations
- 2.1.10 Route Mobile
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- Figure 2.8: Route Mobile CXPaaS Platform Benefits
- v. Juniper Research’s View: Key Strengths & Strategic Recommendations
- 2.1.11 Salesforce
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Recommendations
- 2.1.12 SAP
- i. Corporate Information
- Table 2.9: SAP Acquisitions 2020-Present
- Table 2.10: SAP Select Financial Information in 2022 ($bn).
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Recommendations
- 2.1.13 Tealium
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Recommendations
- 2.1.14 Twilio
- i. Corporate Information
- Table 2.11: Twilio’s Acquisitions 2020-2022
- Figure 2.12: Twilio’s Select Financial Information 2019-Present
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Recommendations
- 2.2 Juniper Research’s Leaderboard Assessment Methodology
- 2.2.1 Limitations & Interpretations
- Table 2.13: Juniper Research Competitor Leaderboard: CDP Vendors – Scoring Criteria
- 1. Introduction & Forecast Methodology
- 1.1 CDP Market Forecasts & Key Takeaways
- Figure 1.1: Average CDP Platform Revenue per Mobile Subscriber ($), Split by 8 Key Regions, 2023-2028
- 1.1.1 CDP Forecast Methodology
- Figure 1.2: CDP Market Forecast Methodology
- Figure 1.3: CDP Consumer Spend Forecast Methodology (Part One)
- Figure 1.4: CDP Consumer Spend Forecast Methodology (Part Two)
- 2. Market Forecast Summary
- 2.1 Customer Data Platforms Market Summary
- Figure 2.1: Global Penetration of Smartphones (%), Split by 8 Key Regions, 2023-2028
- 2.1.1 Total Mobile Subscribers & Average Revenue Generated per Mobile Subscriber
- Figure & Table 2.2: Total Mobile Subscribers (m), Split by 8 Key Regions, 2023-2028
- Table 2.3: Average CDP Platform Revenue per Mobile Subscriber ($), Split by 8 Key Regions, 2023-2028
- 2.1.2 Total CDP Platform Revenue
- Figure & Table 2.4: Total CDP Platform Revenue ($m), Split by 8 Key Regions, 2023-2028
- 2.1.3 Total CDP Platform Revenue, Split by Key Industries
- Figure & Table 2.5: Total CDP Platform Revenue ($m), Split by 5 Key Verticals, 2023-2028
- 2.1.4 Total Additional Consumer Spend Generated through the Use of CDPs
- Figure & Table 2.6: Total Additional Consumer Spend Generated through the Use of CDPs ($m), Split by 8 Key Regions, 2023-2028
- Table 2.7: Total Additional Consumer Spend Generated through the Use of CDPs ($m), Split by 2 Key Communication Channels, 2023-2028
- 3. Mobile Messaging Channels
- 3.1 Customer Data Platforms Usage over Mobile Messaging Channels
- i. SMS Messaging & MMS Messaging
- ii. RCS Messaging
- iii. OTT Messaging
- 3.1.2 Total A2P Mobile Messaging Traffic That Is Promotional
- Figure & Table 3.1: Total A2P Mobile Messaging Traffic That Is Promotional (bn), Split by 8 Key Regions, 2023 2028
- Table 3.2: Proportion of A2P Mobile Messaging Traffic That Is Promotional (%), Split by 8 Key Regions, 2023-2028
- 3.1.3 Total Consumer Spend Generated through the Use of CDPs over Mobile Messaging Channels
- Figure & Table 3.3: Total Spend through the Use of CDPs over Mobile Messaging Channels ($m), Split by 8 Key Regions, 2023-2028
- Table 3.4: Total Spend via Mobile Messaging Channels ($m), Split by CDP Deployment, 2023-2028
- 3.1.4 Additional Consumer Spend Generated through the Deployment of CDPs over Mobile Messaging Channels
- Figure & Table 3.5: Total Additional Consumer Spend Generated through the Use of CDPs over Mobile Messaging Channels ($m), Split by 8 Key Regions, 2023 2028
- 4. Social Media Channels
- 4.1 Customer Data Platforms Usage over Social Media Channels
- Figure 4.1: Total Number of Social Media Posts Displayed in 2023 (bn), Split by 8 Key Regions
- Table 4.2: Total Number of Social Media Platform Users in 2023 (m), Split by 5 Select Services
- 4.1.1 Total A2P Social Media Traffic That Is Promotional
- Figure & Table 4.3: Total Social Media Posts That Are Promotional (m), Split by 8 Key Regions, 2023-2028
- Table 4.4: Total Posts That Are Promotional (m), Split by Channel, 2023-2028
- 4.1.2 Total Consumer Spend Generated Through the Use of CDPs over Social Media Channels
- Figure & Table 4.5: Total Spend through the Use of CDPs via Social Media Channels ($m), Split by 8 Key Regions, 2023-2028
- 4.1.3 The Additional Consumer Spend Generated through the Deployment of CDPs over Social Media Channels
- Figure & Table 4.6: Total Additional Consumer Spend Generated through the Use of CDPs over Social Media Channels ($m), Split by 8 Key Regions, 2023-2028
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook