Market Research

Customer Data Platforms: Market Forecasts, Business Strategies & Country Readiness Index: Full Research Suite

Best Price Guarantee Length Publisher Published Date SKU
from $5,695 138 Pages Juniper Research July, 2023 JNRH19997484
Best Price Guarantee
Price from $5,695
Length 138 Pages
Publisher Juniper Research
Published Date July, 2023
SKU JNRH19997484

Juniper Research’s latest Customer Data Platforms market research provides essential reading into how these platforms will unify customer databases to impact the wider digital communications ecosystem and improve customer loyalty, through a collation of first-party data. Specifically, this research suite comprises strategic recommendations for key stakeholders in the market, including enterprises, CDP (Customer Data Platform) vendors and CPaaS (Communications Platform-as-a-Service) platforms on which regions and technologies to target, and how. This report also includes a comprehensive analysis on the future deployment of the customer data platforms market services and their market trajectory, with specific recommendations on how to maximise this growth.

Furthermore, this bespoke research includes Juniper Research’s new Country Readiness Index which provides a thorough assessment on the regional opportunities for the customer data platform market usage, split specifically by 60 key countries over the forecast period. To supplement this, this Country Readiness Index leverages bespoke 5-year forecasts that include total mobile messaging traffic, average revenue per user, digital maturity status, and future revenue growth.

These supplemented five-year forecasts also include market splits for a number of key market segments including:

Banking & Finance
Healthcare
Media & Entertainment
Retail & eCommerce
Telecommunications
Juniper Research’s Competitor Leaderboard, featuring an in‑depth evaluation of 14 major customer data platform providers, uses a combination of quantitative and qualitative scoring criteria to provide vendor positioning for the market’s leading players.

In addition, Juniper Research also comprises an assessment of the most effective future business strategies to security return on investment for vendors. These include:

Buying versus Building Customer Data Platform Solutions
Identity Management
Integration with CPaaS Platforms
Preparing for a Cookie-less World
Privacy Concerns to Impact Adoption
This research suite includes:

Market Trends & Strategies (PDF)
Competitor Leaderboard (PDF)
Data & Forecasting (PDF)
5-year Market Sizing & Forecast Spreadsheet (Excel)
12 Months' Access to harvest Online Data Platform

Please note: the online download version of this report is for a global site license.


1. Key Takeaways & Strategic Recommendations
1.1 Key Takeaways
1.2 Strategic Recommendations
2. Future Market Outlook for CDPs
2.1 Introduction & Definitions
2.2 Current Market Outlook
Table 2.1: The History of CDPs
Figure 2.2: Total Additional Consumer Spend Generated through the Use of CDPs ($m), Split by 8 Key regions, 2023-2028
2.2.1 CDP Value Chain
Figure 2.3: CDP Value Chain
2.3 Future Market Outlook
Figure 2.4: Total CDP Platform Revenue in 2028 ($m), Split by 8 Key Regions
i. Market Segment Analysis
Figure 2.5: Total CDP Platform Revenue in 2028 ($m), Split by 5 Key Verticals
Figure 2.6: Share of CDP Platform Revenue in 2023 (%), Split by 5 Key Markets
ii. Digital Maturity
Figure 2.7: Top 10 Countries with the Highest Digital Maturity in 2023
Figure 2.8: Map Showing Digital Maturity by 60 Select Countries in 2023
2.3.2 Hyper-personalisation
2.3.3 Unified Data Sources
2.3.4 Real-time Analysis
3. Country Readiness Index
3.1 CDP Country Readiness Analysis
Figure 3.1: Juniper Research’s 8 Key Regions Definition
Table 3.2: Juniper Research CDP Country Readiness Index: Scoring Criteria
Figure 3.3: Juniper Research Country Readiness Index – Customer Data Platforms
Figure 3.4: Juniper Research’s Competitive Web: CDP Regional Opportunities
3.2 CDP Regional Analysis
3.2.1 North America
Figure 3.5: Total CDP Platform Revenue in North America ($m), Split by 2 Key Countries, 2023-2028
3.2.2 Latin America
Figure 3.6: Total CDP Platform Revenue in Latin America ($m), Split by 5 Key Verticals, 2023-2028
Figure 3.7: Proportion of Smartphone Users Leveraging OTT Messaging Services in Latin America (%), Split by 8 Key Countries, 2023-2027
3.2.3 West Europe
Figure 3.8: Total CDP Platform Revenue in West Europe in 2023 ($m), Split by 7 Key Countries
Table 3.9: Digital Maturity Levels of Select Countries in West Europe in 2023: Heatmap
3.2.4 Central & East Europe
Figure 3.10: Total Additional Consumer Spend Generated through the Use of CDPs in Central & East Europe ($m), Split by 8 Key Countries, 2023-2028
Figure 3.11: Total Number of Social Media Users in Central & East Europe (m), 2023-2028
3.2.5 Far & East China
Table 3.12: Most Popular OTT Messaging Applications in Far East & China, Split by Country, 2023
Figure 3.13: Total Additional Consumer Spend Generated through the Use of CDPs in Far East & China ($m), Split by 4 Key Countries, 2023-2028
3.2.6 Indian Subcontinent
Figure 3.14: Total CDP Platform Revenue in 2028 ($m), Split by 8 Key Regions
3.2.7 Rest of Asia Pacific
Figure 3.15: Total CDP Platform Revenue in Rest of Asia Pacific ($m), Split by 8 Key Countries, 2023-2028
3.2.8 Africa & Middle East
Figure 3.16: Smartphone Penetration Rate (%), Split by 8 Key Regions, 2023-2028
Figure 3.17: Total CDP Platform Revenue in Africa & Middle East ($m), Split by 5 Key Countries in 2028
3.2.9 CDP Country Opportunities: Heatmap Analysis
Table 3.18: Juniper Research’s Country Readiness Index: North America
Table 3.19: Juniper Research’s Country Readiness Index: Latin America
Table 3.20: Juniper Research’s Country Readiness Index: West Europe
Table 3.21: Juniper Research’s Country Readiness Index: Central & East Europe
Table 3.22: Juniper Research’s Country Readiness Index: Far East & China
Table 3.23: Juniper Research’s Country Readiness Index: Indian Subcontinent
Table 3.24: Juniper Research’s Country Readiness Index: Rest of Asia Pacific
Table 3.25: Juniper Research’s Country Readiness Index: Africa & Middle East
4. Future Business Strategies & Security ROI
4.1 Customer Data Platforms: Future Business Strategies & ROI
Figure 4.1: The Value Proposition of CDPs
4.1.1 Integration with CPaaS Platforms
Figure 4.2: Total CPaaS Traffic Revenue in 2024 ($20.3m), Split by 8 Key Regions
Figure 4.3: Total Number of Rich Media Messaging Subscribers in 2023 (m), Split by 2 Key Channels
Figure 4.4: Smartphone Penetration in 2023 (%), Split by 8 Key Regions
i. ChatGPT
4.1.2 Build Versus Buy
Table 4.5: Comparative Analysis between Composable and Bundled CDPs
4.1.3 Identity Management
4.1.4 Privacy Concerns to Impact CDP Adoption
Table 4.6: Data Protection Regulations Definitions
Figure 4.7: Global Landscape of Key Data Protection Regulations
4.1.5 Preparing for a Cookie-less World
1. Juniper Research Competitor Leaderboard
1.1 Why Read this Report
Table 1.1: Juniper Research’s Competitor Leaderboard: Customer Data Platform Vendors & Product Portfolio
Figure 1.2: Juniper Research Competitor Leaderboard: Customer Data Platforms
Table 1.3: Juniper Research Competitor Leaderboard: Customer Data Platform Vendors & Positioning
Table 1.4: Juniper Research Competitor Leaderboard Heatmap: Customer Data Platforms
2. Vendor Profiles
2.1 Vendor Profiles
2.1.1 Adobe
i. Corporate Information
Table 2.1: Adobe Acquisitions 2020-Present
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
Figure 2.2: Adobe’s Experience Cloud Portfolio
v. Juniper Research’s View: Key Strengths & Strategic Recommendations
2.1.2 Amperity
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Recommendations
2.1.3 BlueConic
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Recommendations
2.1.4 CM.com
i. Corporate Information
Table 2.3: CM.com’s Select Financial Information 2019-2022
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
Figure 2.4: CM.com’s Conversational Commerce Software Suite
v. Juniper Research’s View: Key Strengths & Strategic Recommendations
2.1.5 Comviva
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Recommendations
2.1.6 Infobip
i. Corporate Information
Table 2.5: Infobip’s Select Financial Information, 2019-2021
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
Figure 2.6: Infobip’s Omnichannel Engagement Platform
v. Juniper Research’s View: Key Strengths & Strategic Recommendations
2.1.7 LINK Mobility
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Recommendations
2.1.8 mParticle
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Recommendations
2.1.9 Oracle
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Recommendations
2.1.10 Route Mobile
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
Figure 2.8: Route Mobile CXPaaS Platform Benefits
v. Juniper Research’s View: Key Strengths & Strategic Recommendations
2.1.11 Salesforce
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Recommendations
2.1.12 SAP
i. Corporate Information
Table 2.9: SAP Acquisitions 2020-Present
Table 2.10: SAP Select Financial Information in 2022 ($bn).
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Recommendations
2.1.13 Tealium
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Recommendations
2.1.14 Twilio
i. Corporate Information
Table 2.11: Twilio’s Acquisitions 2020-2022
Figure 2.12: Twilio’s Select Financial Information 2019-Present
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Recommendations
2.2 Juniper Research’s Leaderboard Assessment Methodology
2.2.1 Limitations & Interpretations
Table 2.13: Juniper Research Competitor Leaderboard: CDP Vendors – Scoring Criteria
1. Introduction & Forecast Methodology
1.1 CDP Market Forecasts & Key Takeaways
Figure 1.1: Average CDP Platform Revenue per Mobile Subscriber ($), Split by 8 Key Regions, 2023-2028
1.1.1 CDP Forecast Methodology
Figure 1.2: CDP Market Forecast Methodology
Figure 1.3: CDP Consumer Spend Forecast Methodology (Part One)
Figure 1.4: CDP Consumer Spend Forecast Methodology (Part Two)
2. Market Forecast Summary
2.1 Customer Data Platforms Market Summary
Figure 2.1: Global Penetration of Smartphones (%), Split by 8 Key Regions, 2023-2028
2.1.1 Total Mobile Subscribers & Average Revenue Generated per Mobile Subscriber
Figure & Table 2.2: Total Mobile Subscribers (m), Split by 8 Key Regions, 2023-2028
Table 2.3: Average CDP Platform Revenue per Mobile Subscriber ($), Split by 8 Key Regions, 2023-2028
2.1.2 Total CDP Platform Revenue
Figure & Table 2.4: Total CDP Platform Revenue ($m), Split by 8 Key Regions, 2023-2028
2.1.3 Total CDP Platform Revenue, Split by Key Industries
Figure & Table 2.5: Total CDP Platform Revenue ($m), Split by 5 Key Verticals, 2023-2028
2.1.4 Total Additional Consumer Spend Generated through the Use of CDPs
Figure & Table 2.6: Total Additional Consumer Spend Generated through the Use of CDPs ($m), Split by 8 Key Regions, 2023-2028
Table 2.7: Total Additional Consumer Spend Generated through the Use of CDPs ($m), Split by 2 Key Communication Channels, 2023-2028
3. Mobile Messaging Channels
3.1 Customer Data Platforms Usage over Mobile Messaging Channels
i. SMS Messaging & MMS Messaging
ii. RCS Messaging
iii. OTT Messaging
3.1.2 Total A2P Mobile Messaging Traffic That Is Promotional
Figure & Table 3.1: Total A2P Mobile Messaging Traffic That Is Promotional (bn), Split by 8 Key Regions, 2023 2028
Table 3.2: Proportion of A2P Mobile Messaging Traffic That Is Promotional (%), Split by 8 Key Regions, 2023-2028
3.1.3 Total Consumer Spend Generated through the Use of CDPs over Mobile Messaging Channels
Figure & Table 3.3: Total Spend through the Use of CDPs over Mobile Messaging Channels ($m), Split by 8 Key Regions, 2023-2028
Table 3.4: Total Spend via Mobile Messaging Channels ($m), Split by CDP Deployment, 2023-2028
3.1.4 Additional Consumer Spend Generated through the Deployment of CDPs over Mobile Messaging Channels
Figure & Table 3.5: Total Additional Consumer Spend Generated through the Use of CDPs over Mobile Messaging Channels ($m), Split by 8 Key Regions, 2023 2028
4. Social Media Channels
4.1 Customer Data Platforms Usage over Social Media Channels
Figure 4.1: Total Number of Social Media Posts Displayed in 2023 (bn), Split by 8 Key Regions
Table 4.2: Total Number of Social Media Platform Users in 2023 (m), Split by 5 Select Services
4.1.1 Total A2P Social Media Traffic That Is Promotional
Figure & Table 4.3: Total Social Media Posts That Are Promotional (m), Split by 8 Key Regions, 2023-2028
Table 4.4: Total Posts That Are Promotional (m), Split by Channel, 2023-2028
4.1.2 Total Consumer Spend Generated Through the Use of CDPs over Social Media Channels
Figure & Table 4.5: Total Spend through the Use of CDPs via Social Media Channels ($m), Split by 8 Key Regions, 2023-2028
4.1.3 The Additional Consumer Spend Generated through the Deployment of CDPs over Social Media Channels
Figure & Table 4.6: Total Additional Consumer Spend Generated through the Use of CDPs over Social Media Channels ($m), Split by 8 Key Regions, 2023-2028

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