Market Research

Customer Data Platforms: Market Forecasts, Business Strategies & Country Readiness Index: Market Trends & Strategies

Best Price Guarantee Length Publisher Published Date SKU
from $3,015 55 Pages Juniper Research July, 2023 JNRH19997375
Best Price Guarantee
Price from $3,015
Length 55 Pages
Publisher Juniper Research
Published Date July, 2023
SKU JNRH19997375

Juniper Research’s Customer Data Platforms research suite provides a comprehensive assessment of the evolving nature of this established market, including an analysis of the technologies and trends shaping the industry. It highlights how these platforms will be leveraged as part of a wider security solution to produce increased efficiency and personalisation to the omnichannel consumer experience. Specifically, through deploying capabilities such as customer segmentation, customer data management, market insights, real-time analytics, identity resolution, personalised experiences, and real-time data to improve customer satisfaction.

Additionally, the report includes a comprehensive regional analysis using Juniper Research’s Regional Readiness Index; highlighting the key future opportunities for growth in this market. This regional analysis is complemented by the use of thorough in-house forecast data spanning 60 countries across 8 key regions. These datasets assess a range of criteria, including rate of users, traffic and revenue.

The research also includes:

Key takeaways & strategic recommendations, aligned to enterprises, customer data platform vendors and CPaaS providers.
Future business strategies that provide bespoke recommendations to secure a return of investment. These strategies include:
Buying versus Building Customer Data Platform Solutions
Identity Management
Integration with CPaaS Platforms
Preparing for a Cookie-less World
Privacy Concerns to Impact Adoption
Country-level analysis using Juniper Research’s Country Readiness Index; highlighting the current impact of customer data platforms and how the deployment of this technology will have a large impact on the wider communications market. It also analyses the potential factors encouraging or limiting the adoption of this technology across 60 countries spanning 8 key regions.

Please note: the online download version of this report is for a global site license.


1. Key Takeaways & Strategic Recommendations
1.1 Key Takeaways
1.2 Strategic Recommendations
2. Future Market Outlook for CDPs
2.1 Introduction & Definitions
2.2 Current Market Outlook
Table 2.1: The History of CDPs
Figure 2.2: Total Additional Consumer Spend Generated through the Use of CDPs ($m), Split by 8 Key regions, 2023-2028
2.2.1 CDP Value Chain
Figure 2.3: CDP Value Chain
2.3 Future Market Outlook
Figure 2.4: Total CDP Platform Revenue in 2028 ($m), Split by 8 Key Regions
i. Market Segment Analysis
Figure 2.5: Total CDP Platform Revenue in 2028 ($m), Split by 5 Key Verticals
Figure 2.6: Share of CDP Platform Revenue in 2023 (%), Split by 5 Key Markets
ii. Digital Maturity
Figure 2.7: Top 10 Countries with the Highest Digital Maturity in 2023
Figure 2.8: Map Showing Digital Maturity by 60 Select Countries in 2023
2.3.2 Hyper-personalisation
2.3.3 Unified Data Sources
2.3.4 Real-time Analysis
3. Country Readiness Index
3.1 CDP Country Readiness Analysis
Figure 3.1: Juniper Research’s 8 Key Regions Definition
Table 3.2: Juniper Research CDP Country Readiness Index: Scoring Criteria
Figure 3.3: Juniper Research Country Readiness Index – Customer Data Platforms
Figure 3.4: Juniper Research’s Competitive Web: CDP Regional Opportunities
3.2 CDP Regional Analysis
3.2.1 North America
Figure 3.5: Total CDP Platform Revenue in North America ($m), Split by 2 Key Countries, 2023-2028
3.2.2 Latin America
Figure 3.6: Total CDP Platform Revenue in Latin America ($m), Split by 5 Key Verticals, 2023-2028
Figure 3.7: Proportion of Smartphone Users Leveraging OTT Messaging Services in Latin America (%), Split by 8 Key Countries, 2023-2027
3.2.3 West Europe
Figure 3.8: Total CDP Platform Revenue in West Europe in 2023 ($m), Split by 7 Key Countries
Table 3.9: Digital Maturity Levels of Select Countries in West Europe in 2023: Heatmap
3.2.4 Central & East Europe
Figure 3.10: Total Additional Consumer Spend Generated through the Use of CDPs in Central & East Europe ($m), Split by 8 Key Countries, 2023-2028
Figure 3.11: Total Number of Social Media Users in Central & East Europe (m), 2023-2028
3.2.5 Far & East China
Table 3.12: Most Popular OTT Messaging Applications in Far East & China, Split by Country, 2023
Figure 3.13: Total Additional Consumer Spend Generated through the Use of CDPs in Far East & China ($m), Split by 4 Key Countries, 2023-2028
3.2.6 Indian Subcontinent
Figure 3.14: Total CDP Platform Revenue in 2028 ($m), Split by 8 Key Regions
3.2.7 Rest of Asia Pacific
Figure 3.15: Total CDP Platform Revenue in Rest of Asia Pacific ($m), Split by 8 Key Countries, 2023-2028
3.2.8 Africa & Middle East
Figure 3.16: Smartphone Penetration Rate (%), Split by 8 Key Regions, 2023-2028
Figure 3.17: Total CDP Platform Revenue in Africa & Middle East ($m), Split by 5 Key Countries in 2028
3.2.9 CDP Country Opportunities: Heatmap Analysis
Table 3.18: Juniper Research’s Country Readiness Index: North America
Table 3.19: Juniper Research’s Country Readiness Index: Latin America
Table 3.20: Juniper Research’s Country Readiness Index: West Europe
Table 3.21: Juniper Research’s Country Readiness Index: Central & East Europe
Table 3.22: Juniper Research’s Country Readiness Index: Far East & China
Table 3.23: Juniper Research’s Country Readiness Index: Indian Subcontinent
Table 3.24: Juniper Research’s Country Readiness Index: Rest of Asia Pacific
Table 3.25: Juniper Research’s Country Readiness Index: Africa & Middle East
4. Future Business Strategies & Security ROI
4.1 Customer Data Platforms: Future Business Strategies & ROI
Figure 4.1: The Value Proposition of CDPs
4.1.1 Integration with CPaaS Platforms
Figure 4.2: Total CPaaS Traffic Revenue in 2024 ($20.3m), Split by 8 Key Regions
Figure 4.3: Total Number of Rich Media Messaging Subscribers in 2023 (m), Split by 2 Key Channels
Figure 4.4: Smartphone Penetration in 2023 (%), Split by 8 Key Regions
i. ChatGPT
4.1.2 Build Versus Buy
Table 4.5: Comparative Analysis between Composable and Bundled CDPs
4.1.3 Identity Management
4.1.4 Privacy Concerns to Impact CDP Adoption
Table 4.6: Data Protection Regulations Definitions
Figure 4.7: Global Landscape of Key Data Protection Regulations
4.1.5 Preparing for a Cookie-less World

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