Our market-leading Customer Data Platforms forecast suite provides an in-depth view of the customer data platform ecosystem, through the assessment of 2 key communication channels (mobile messaging and social media) and 5 key industries (banking & finance, retail & eCommerce, media & entertainment, telecommunications, and healthcare).
Juniper Research’s forecast suite assesses and projects the development of customer data platform revenue within 60 countries spanning 8 key regions.
The forecasts include:
Customer Data Platforms Market, including:
Total Number of Mobile Subscribers
Average Customer Data Platforms per Mobile Subscribers
Total Customer Data Platform Revenue
Market Split for the Proportion of Revenue Attributable to Specific Industries, also supplied for the following markets:
Banking & Finance
Healthcare
Media & Entertainment
Retail & eCommerce
Telecommunications
Customer Data Platform Consumer Spend, split by communication channel, including:
Mobile Messaging
Total A2P Mobile Messaging Traffic
Total A2P Mobile Messaging Traffic That Is Promotional
Total A2P Promotional Mobile Messaging Traffic That Leads to a Conversion without Customer Data Platforms
Total Consumer Spend without Customer Data Platforms via Mobile Messaging Channels
Total A2P Mobile Messaging Traffic That Leads to a Conversion with Customer Data Platforms
Total Spend with the Use of CDPs via Mobile Messaging Channels
Total Additional Consumer Spend Generated through the Use of Customer Data Platforms over Mobile Messaging Channels
Social Media
Total Number of Social Media Users
Total Number of Social Media Posts Displayed
Total Social Media Posts That Are Promotional
Total Social Media Posts That Lead to a Conversion without a Customer Data Platform
Total Consumer Spend without Customer Data Platforms via Social Media Channels
Total Social Media Posts That Lead to a Conversion with Customer Data Platforms
Total Spend with the Use of Customer Data Platforms via Social Media Channels
Total Additional Consumer Spend Generated through the Use of Customer Data Platforms over Social Media Channels
There are also regional splits for our 8 key forecast regions, as well as 60 country-level data splits for:
North America:
Canada, US
Latin America:
Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay
West Europe:
Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK
Central & East Europe:
Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine
Far East & China:
China, Hong Kong, Japan, South Korea
Indian Subcontinent:
Bangladesh, India, Nepal, Pakistan
Rest of Asia Pacific:
Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam
Africa & Middle East:
Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates
Please note: the online download version of this report is for a global site license.
- 1. Introduction & Forecast Methodology
- 1.1 CDP Market Forecasts & Key Takeaways
- Figure 1.1: Average CDP Platform Revenue per Mobile Subscriber ($), Split by 8 Key Regions, 2023-2028
- 1.1.1 CDP Forecast Methodology
- Figure 1.2: CDP Market Forecast Methodology
- Figure 1.3: CDP Consumer Spend Forecast Methodology (Part One)
- Figure 1.4: CDP Consumer Spend Forecast Methodology (Part Two)
- 2. Market Forecast Summary
- 2.1 Customer Data Platforms Market Summary
- Figure 2.1: Global Penetration of Smartphones (%), Split by 8 Key Regions, 2023-2028
- 2.1.1 Total Mobile Subscribers & Average Revenue Generated per Mobile Subscriber
- Figure & Table 2.2: Total Mobile Subscribers (m), Split by 8 Key Regions, 2023-2028
- Table 2.3: Average CDP Platform Revenue per Mobile Subscriber ($), Split by 8 Key Regions, 2023-2028
- 2.1.2 Total CDP Platform Revenue
- Figure & Table 2.4: Total CDP Platform Revenue ($m), Split by 8 Key Regions, 2023-2028
- 2.1.3 Total CDP Platform Revenue, Split by Key Industries
- Figure & Table 2.5: Total CDP Platform Revenue ($m), Split by 5 Key Verticals, 2023-2028
- 2.1.4 Total Additional Consumer Spend Generated through the Use of CDPs
- Figure & Table 2.6: Total Additional Consumer Spend Generated through the Use of CDPs ($m), Split by 8 Key Regions, 2023-2028
- Table 2.7: Total Additional Consumer Spend Generated through the Use of CDPs ($m), Split by 2 Key Communication Channels, 2023-2028
- 3. Mobile Messaging Channels
- 3.1 Customer Data Platforms Usage over Mobile Messaging Channels
- i. SMS Messaging & MMS Messaging
- ii. RCS Messaging
- iii. OTT Messaging
- 3.1.2 Total A2P Mobile Messaging Traffic That Is Promotional
- Figure & Table 3.1: Total A2P Mobile Messaging Traffic That Is Promotional (bn), Split by 8 Key Regions, 2023 2028
- Table 3.2: Proportion of A2P Mobile Messaging Traffic That Is Promotional (%), Split by 8 Key Regions, 2023-2028
- 3.1.3 Total Consumer Spend Generated through the Use of CDPs over Mobile Messaging Channels
- Figure & Table 3.3: Total Spend through the Use of CDPs over Mobile Messaging Channels ($m), Split by 8 Key Regions, 2023-2028
- Table 3.4: Total Spend via Mobile Messaging Channels ($m), Split by CDP Deployment, 2023-2028
- 3.1.4 Additional Consumer Spend Generated through the Deployment of CDPs over Mobile Messaging Channels
- Figure & Table 3.5: Total Additional Consumer Spend Generated through the Use of CDPs over Mobile Messaging Channels ($m), Split by 8 Key Regions, 2023 2028
- 4. Social Media Channels
- 4.1 Customer Data Platforms Usage over Social Media Channels
- Figure 4.1: Total Number of Social Media Posts Displayed in 2023 (bn), Split by 8 Key Regions
- Table 4.2: Total Number of Social Media Platform Users in 2023 (m), Split by 5 Select Services
- 4.1.1 Total A2P Social Media Traffic That Is Promotional
- Figure & Table 4.3: Total Social Media Posts That Are Promotional (m), Split by 8 Key Regions, 2023-2028
- Table 4.4: Total Posts That Are Promotional (m), Split by Channel, 2023-2028
- 4.1.2 Total Consumer Spend Generated Through the Use of CDPs over Social Media Channels
- Figure & Table 4.5: Total Spend through the Use of CDPs via Social Media Channels ($m), Split by 8 Key Regions, 2023-2028
- 4.1.3 The Additional Consumer Spend Generated through the Deployment of CDPs over Social Media Channels
- Figure & Table 4.6: Total Additional Consumer Spend Generated through the Use of CDPs over Social Media Channels ($m), Split by 8 Key Regions, 2023-2028
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