Juniper Research’s Competitor Leaderboard for the Customer Data Platforms market assesses 14 leading communication service providers; positioning them as either an established leader, leading challenger, or disruptor and challenger.
Our Competitor Leaderboard scores these companies on their size of operations in this space, their extent and breadth of market partnerships, the sophistication of their platforms, and Juniper Research's view on each company's innovation and future business prospects:
Adobe
Amperity
BlueConic
CM.com
Comviva
Infobip
LINK Mobility
mParticle
Oracle
Route Mobile
Salesforce
SAP
Tealium Inc.
Twilio
Our Competitor Leaderboard enables stakeholders to view their position in the market, which companies have the highest market prospects, and what strategies successful players are implementing to be positioned as an established leader. The Competitor Leaderboard is backed by a robust and comprehensive scoring methodology; enabling readers to gain greater independent insight into leading market players.
Please note: the online download version of this report is for a global site license.
- 1. Juniper Research Competitor Leaderboard
- 1.1 Why Read this Report
- Table 1.1: Juniper Research’s Competitor Leaderboard: Customer Data Platform Vendors & Product Portfolio
- Figure 1.2: Juniper Research Competitor Leaderboard: Customer Data Platforms
- Table 1.3: Juniper Research Competitor Leaderboard: Customer Data Platform Vendors & Positioning
- Table 1.4: Juniper Research Competitor Leaderboard Heatmap: Customer Data Platforms
- 2. Vendor Profiles
- 2.1 Vendor Profiles
- 2.1.1 Adobe
- i. Corporate Information
- Table 2.1: Adobe Acquisitions 2020-Present
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- Figure 2.2: Adobe’s Experience Cloud Portfolio
- v. Juniper Research’s View: Key Strengths & Strategic Recommendations
- 2.1.2 Amperity
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Recommendations
- 2.1.3 BlueConic
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Recommendations
- 2.1.4 CM.com
- i. Corporate Information
- Table 2.3: CM.com’s Select Financial Information 2019-2022
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- Figure 2.4: CM.com’s Conversational Commerce Software Suite
- v. Juniper Research’s View: Key Strengths & Strategic Recommendations
- 2.1.5 Comviva
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Recommendations
- 2.1.6 Infobip
- i. Corporate Information
- Table 2.5: Infobip’s Select Financial Information, 2019-2021
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- Figure 2.6: Infobip’s Omnichannel Engagement Platform
- v. Juniper Research’s View: Key Strengths & Strategic Recommendations
- 2.1.7 LINK Mobility
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Recommendations
- 2.1.8 mParticle
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Recommendations
- 2.1.9 Oracle
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Recommendations
- 2.1.10 Route Mobile
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- Figure 2.8: Route Mobile CXPaaS Platform Benefits
- v. Juniper Research’s View: Key Strengths & Strategic Recommendations
- 2.1.11 Salesforce
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Recommendations
- 2.1.12 SAP
- i. Corporate Information
- Table 2.9: SAP Acquisitions 2020-Present
- Table 2.10: SAP Select Financial Information in 2022 ($bn).
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Recommendations
- 2.1.13 Tealium
- i. Corporate Information
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Recommendations
- 2.1.14 Twilio
- i. Corporate Information
- Table 2.11: Twilio’s Acquisitions 2020-2022
- Figure 2.12: Twilio’s Select Financial Information 2019-Present
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research’s View: Key Strengths & Strategic Recommendations
- 2.2 Juniper Research’s Leaderboard Assessment Methodology
- 2.2.1 Limitations & Interpretations
- Table 2.13: Juniper Research Competitor Leaderboard: CDP Vendors – Scoring Criteria
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