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Customer Data Platforms: Market Forecasts, Business Strategies & Country Readiness Index: Competitor Leaderboard

Publisher Juniper Research
Published Jul 31, 2023
Length 52 Pages
SKU # JNRH19997373

Description

Juniper Research’s Competitor Leaderboard for the Customer Data Platforms market assesses 14 leading communication service providers; positioning them as either an established leader, leading challenger, or disruptor and challenger.

Our Competitor Leaderboard scores these companies on their size of operations in this space, their extent and breadth of market partnerships, the sophistication of their platforms, and Juniper Research's view on each company's innovation and future business prospects:

Adobe
Amperity
BlueConic
CM.com
Comviva
Infobip
LINK Mobility
mParticle
Oracle
Route Mobile
Salesforce
SAP
Tealium Inc.
Twilio
Our Competitor Leaderboard enables stakeholders to view their position in the market, which companies have the highest market prospects, and what strategies successful players are implementing to be positioned as an established leader. The Competitor Leaderboard is backed by a robust and comprehensive scoring methodology; enabling readers to gain greater independent insight into leading market players.

Please note: the online download version of this report is for a global site license.

Table of Contents

52 Pages
1. Juniper Research Competitor Leaderboard
1.1 Why Read this Report
Table 1.1: Juniper Research’s Competitor Leaderboard: Customer Data Platform Vendors & Product Portfolio
Figure 1.2: Juniper Research Competitor Leaderboard: Customer Data Platforms
Table 1.3: Juniper Research Competitor Leaderboard: Customer Data Platform Vendors & Positioning
Table 1.4: Juniper Research Competitor Leaderboard Heatmap: Customer Data Platforms
2. Vendor Profiles
2.1 Vendor Profiles
2.1.1 Adobe
i. Corporate Information
Table 2.1: Adobe Acquisitions 2020-Present
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
Figure 2.2: Adobe’s Experience Cloud Portfolio
v. Juniper Research’s View: Key Strengths & Strategic Recommendations
2.1.2 Amperity
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Recommendations
2.1.3 BlueConic
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Recommendations
2.1.4 CM.com
i. Corporate Information
Table 2.3: CM.com’s Select Financial Information 2019-2022
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
Figure 2.4: CM.com’s Conversational Commerce Software Suite
v. Juniper Research’s View: Key Strengths & Strategic Recommendations
2.1.5 Comviva
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Recommendations
2.1.6 Infobip
i. Corporate Information
Table 2.5: Infobip’s Select Financial Information, 2019-2021
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
Figure 2.6: Infobip’s Omnichannel Engagement Platform
v. Juniper Research’s View: Key Strengths & Strategic Recommendations
2.1.7 LINK Mobility
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Recommendations
2.1.8 mParticle
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Recommendations
2.1.9 Oracle
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Recommendations
2.1.10 Route Mobile
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
Figure 2.8: Route Mobile CXPaaS Platform Benefits
v. Juniper Research’s View: Key Strengths & Strategic Recommendations
2.1.11 Salesforce
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Recommendations
2.1.12 SAP
i. Corporate Information
Table 2.9: SAP Acquisitions 2020-Present
Table 2.10: SAP Select Financial Information in 2022 ($bn).
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Recommendations
2.1.13 Tealium
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Recommendations
2.1.14 Twilio
i. Corporate Information
Table 2.11: Twilio’s Acquisitions 2020-2022
Figure 2.12: Twilio’s Select Financial Information 2019-Present
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Recommendations
2.2 Juniper Research’s Leaderboard Assessment Methodology
2.2.1 Limitations & Interpretations
Table 2.13: Juniper Research Competitor Leaderboard: CDP Vendors – Scoring Criteria

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