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A2P & Business Messaging Market 2025-2030: Market Trends and Strategies

Publisher Juniper Research
Published Sep 01, 2025
Length 37 Pages
SKU # JNRH20363947

Description

This market study examines the A2P & Business Messaging landscape in detail; assessing how disruption within the market will impact the future growth in operator revenue from business messaging; providing insight into where future growth in business messaging traffic will be, and key use cases driving this growth. The report offers in-depth analysis of the strategic opportunities for operators; addressing key partnership and monetisation opportunities.

It evaluates industry-level opportunities for A2P messaging growth; summarising the forecasted growth in traffic across A2P SMS, RCS business messaging, and OTT business messaging for each industry. The research provides an understanding of each industry’s needs from business messaging, and how these needs will drive the shift in business messaging channel preferences for different industry use cases over the next few years.

Please note: the online download version of this report is for a global site license.

Table of Contents

37 Pages
1. Key Takeaways & Strategic Recommendations
1.1 Key Takeaways
1.2 Strategic Recommendations
2. Future Market Outlook
2.1 Introduction: A2P Messaging Market
2.2 Future Outlook: A2P Messaging Market
Figure 2.1: Total A2P Messaging Traffic (m) Split by Channel: A2P SMS, RCS Business Messaging, OTT Business Messaging, 2025-2030
2.2.1 Key Trends Driving A2P Messaging Revenue Growth
i. SME Adoption
ii. Increased Demand for Conversational Messaging
iii. Apple Launch of RCS and Roll-out
Figure 2.2: Proportion of Mobile Subscribers That Are RCS-capable, in 8 Key Regions in 2025 (%)
iv. Technological Advancements
Figure 2.3: Example of Agentic AI in Customer Support
2.3 A2P SMS
2.3.1 Future Outlook: A2P SMS
Figure 2.4: Total Revenue from A2P SMS ($m), Split by 8 Key Regions, 2025-2030
i. Key Regulation Changes
Table 2.5: China’s Regulations on A2P SMS
Figure 2.6: A2P SMS Traffic in China (m), 2024-2025
Table 2.7: Ireland’s Sender ID Registration
2.3.2 Operator Recommendations to Respond to A2P SMS Decline
2.4 RCS Business Messaging
2.4.1 Future Outlook: RCS Business Messaging
Figure 2.8: Total Number of A2P RCS Messages Received per annum (m), 2022-2030
Figure 2.9: RCS Business Messaging Traffic in India (m), 2024-2030
Figure 2.10: RCS Business Messaging Traffic in the US (m), 2024-2030
Figure 2.11: RCS Business Messaging Traffic in West Europe (m), 2024-2030
Table 2.12: T-Mobile Penalties for RCS Business Messaging Traffic Violating Code of Conduct
i. Monetisation of RCS
2.4.2 RCS Business Messaging: Market Challenges
i. Differences in Compliance
Table 2.13: Details of RCS Business Messaging Compliance in Select Markets in 2025
ii. Pricing Models
iii. P2P RCS Fraud
2.5 OTT Business Messaging
2.5.1 Future Outlook: OTT Business Messaging
i. Trend Towards Superapps
ii. Impact of WhatsApp Per-message Pricing Model Change
Figure 2.14: SMS vs WhatsApp Authentication Pricing ($), as of July 2025, in Key WhatsApp Markets
2.5.2 Operator Response to OTT Business Messaging
3. Shifting Industry Demand for Business Messaging
3.1 Key Use Cases & Industries for Business Messaging

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