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A2P & Business Messaging Market: Market Data & Forecasts

Publisher Juniper Research
Published Sep 01, 2025
Length 32 Pages
SKU # JNRH20363949

Description

The market-leading research suite for the A2P & Business Messaging market includes access to the full set of market forecast data of over 210 tables and more than 146,000 datapoints. Metrics in the research suite include:

Total A2P messaging traffic and revenue, split by channel:
A2P SMS
RCS Business Messaging
OTT Business Messaging
Total A2P messaging traffic and revenue is then further split by industry:
Banking
Insurance
Healthcare
Hospitality
Retail & eCommerce
Transportation
Media & Entertainment
IT & Tech
Other
Total messaging platform revenue from business messaging.

Juniper Research Interactive Forecast Excel contains the following functionality:

Statistics Analysis: Users benefit from the ability to search for specific metrics; displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
Country Data Tool: This tool lets users look at metrics for all key regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
Country Comparison Tool: Users can select and compare different countries. The ability to export graphs is included in this tool.
What-if Analysis: Here, users can compare forecast metrics against their own assumptions, via five interactive scenarios.

Please note: the online download version of this report is for a global site license.

Table of Contents

32 Pages
1. Market Summary & Future Outlook
1.1.1 A2P Messaging Market Summary & Future Outlook
1.2 A2P Messaging Forecasts
1.2.1 Total A2P Messaging Traffic
Figure & Table 1.1: Total A2P Messages Delivered per annum (m) (Including A2P SMS, OTT Business Messages & RCS Business Messaging), Split by 8 Key Regions, 2025-2030
1.2.2 Total Operator Revenue from Business Messaging Traffic
Figure & Table 1.2: Total Operator Revenue from A2P SMS & RCS Business Messaging Traffic ($m), Split by 8 Key Regions, 2025-2030
1.3 A2P SMS Messaging Market
1.3.1 A2P SMS Messaging Forecast Methodology
1.4 A2P SMS Messaging
1.4.1 Total Traffic Across A2P SMS
Figure & Table 1.3: Total Number of A2P SMS Messages per annum (m), Split by 8 Key Regions, 2025-2030
1.4.2 Operator Revenue from Directly Connected A2P SMS Traffic
Figure & Table 1.4: Total A2P SMS Message Revenue ($m), Split by 8 Key Regions, 2025-2030
1.4.3 Key Market Verticals and A2P SMS Message Revenue
Figure & Table 1.5: Mobile Network Operator Revenue (MNO) from Directly Connected A2P SMS Traffic ($m), Split by Sector, 2025-2030
Figure 1.6: A2P SMS Forecast Methodology
2. RCS Business Messaging
2.1 RCS Business Messaging Market
2.1.1 RCS Business Messaging Forecast Methodology
2.1.2 Total Traffic Across RCS Business Messaging
Figure & Table 2.1: Total Number of A2P RCS Messages Received per annum (m), Split by 8 Key Regions, 2025-2030
2.1.3 Operator Revenue from A2P RCS Messaging
Figure & Table 2.2: MNO Revenue from A2P RCS Traffic ($m), Split by 8 Key Regions, 2025-2030
2.1.4 Key Market Verticals and RCS Business Messaging
Figure & Table 2.3: MNO Revenue from RCS Business Messaging Traffic ($m), Split by Sector, 2025-2030
Figure 2.4: A2P RCS Forecast Methodology
3. OTT Business Messaging
3.1 OTT Business Messaging Market
3.1.1 OTT Business Messaging Forecast Methodology
3.1.2 Total OTT Business Messaging Traffic
Figure & Table 3.1: Total A2P OTT Traffic (m), Split by 8 Key Regions, 2025-2030
3.1.3 Revenue from OTT Business Messaging
Figure & Table 3.2: Total Revenue from OTT Business Messaging Traffic ($m), Split by 8 Key Regions, 2025-2030
3.1.4 Key Market Verticals and OTT Business Messaging
Figure & Table 3.3: Total Revenue from OTT Business Messaging Traffic ($m), Split by Sector, 2025-2030
Figure 3.4: A2P OTT Messaging Forecast Methodology

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