
North America Floral Gifting Market Size, Share, Trends and Forecast by Product Type, Gifting Type, Occasion, Distribution Channel, and Country, 2025-2033
Description
The North America floral gifting market size was valued at USD 15.8 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 25.2 Billion by 2033, exhibiting a CAGR of 5.06% from 2025-2033. The market is witnessing significant growth due to the cultural significance and tradition and increasing demand for personalized gifting. Moreover, the expansion of floral gifting brands into retail locations, technological integration and online platforms, and luxury and high-end floral arrangements are expanding the market.
Flowers have traditionally symbolized varying emotions across cultures in North America. This longstanding custom of gifting flowers for occasions such as birthdays, anniversaries, holidays, and funerals remain a key driver of market growth. Special events, notably Valentine’s Day, Mother’s Day, and Thanksgiving, have played a significant role in sustaining demand for floral arrangements. For instance, in January 2024, Venus et Fleur marketed its luxury flowers as a long-term investment, particularly for Valentine's Day. Known for preserved roses that last at least a year, their high-end products are positioned as sustainable and meaningful expressions of love. The company emphasizes quality and innovation, catering to inflation-conscious consumers through payment options like Buy Now, Pay Later. Flowers are often seen as a meaningful gesture, making them a preferred gift choice for expressing emotions. As cultural norms evolve, floral gifting continues to hold strong sentimental value, influencing consumer preferences and fueling demand.
The rising consumer preference for personalized and unique gifts has greatly affected the floral gifting market. Consumers are increasingly curious about custom flower arrangements that fall under individuals' tastes and preferences, providing a much more personal and thoughtful gift. Furthermore, with the advent of online portals and delivery services, there has been greater consumer accessibility among personalized floral products, hence maximizing market demand. For instance, in October 2024, The Sill closed its final brick-and-mortar store, refocusing on e-commerce. The company aims to better support its expanding product range and reach more customers, including outdoor plants. This shift towards more personalized gifting experiences aligns with the broader trend of customization in consumer markets.
North America Floral Gifting Market Trends:
Expansion of Floral Gifting Brands into Retail Locations
A significant trend in the North American floral gifting market is the expansion of online floral delivery companies into physical retail locations. For instance, in July 2024, the Bouqs Co. launched three shop-in-shops at Whole Foods in California, expanding its retail footprint. The company secured USD 23 Million for growth, including pop-up shops in major U.S. cities, thereby responding to consumer demand for both digital convenience and in-person experiences. This trend allows companies to reach a broader customer base, including those who prefer shopping offline or need immediate access to floral arrangements. The shift to physical stores also aligns with the growing desire for same-day delivery and personalized in-store shopping experiences, boosting brand visibility and market share.
Technological Integration and Online Platforms
The rise of e-commerce and digital platforms has had a profound impact on the floral gifting market. Online flower delivery services have made it easier for consumers to purchase and send flowers from the comfort of their homes. For instance, in January 2024, UrbanStems secured USD 5 M in Series C extension funding to expand same-day delivery to new U.S. cities, including Miami. To celebrate, they launched the exclusive "Flamingo Bouquet" until February 4. These platforms often offer advanced features such as subscription services, personalized flower arrangements, and real-time tracking, enhancing the overall customer experience. The convenience and accessibility of online floral shopping are particularly appealing to younger generations, further fueling market growth. Moreover, the integration of artificial intelligence (AI) for customer recommendations and virtual consultations is elevating the personalization of floral gifts.
Luxury and High-End Floral Arrangements
Another notable trend in the North American floral gifting market is the increasing demand for luxury and high-end floral arrangements. Consumers are increasingly willing to invest in premium flower arrangements that feature rare or exotic flowers, sophisticated designs, and high-quality materials. For instance, in 2024, 1-800-Flowers.com expanded its Disney collaboration with a Princess Collection featuring Tiana, Belle, Moana, and Ariel, offering arrangements that embody each princess’s essence. These luxury floral gifts are often associated with special events, corporate gifting, and high-net-worth individuals. As disposable incomes rise, there is a growing inclination towards exclusive and extravagant floral displays, creating new opportunities for florists and suppliers to cater to this upscale market segment.
North America Floral Gifting Industry Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the North America floral gifting market, along with forecasts at the regional and country levels from 2025-2033. The market has been categorized based on product type, gifting type, occasion, and distribution channel.
Analysis by Product Type:
Analysis by Gifting Type:
Analysis by Occasion:
Floral arrangements play a significant role in North America’s anniversary market, symbolizing love and appreciation. Couples often select elegant bouquets or roses to commemorate milestones, with florists offering custom designs. Flowers represent enduring affection, and the personal touch of selecting the right flowers for an anniversary is an essential tradition in the gifting culture, driving consistent demand.
During festive occasions, particularly around holidays like Christmas and Valentine's Day, flowers are a popular gift choice. The North American floral gifting market sees heightened demand for festive-themed arrangements, such as poinsettias or red roses. Florists create seasonal designs that align with holiday celebrations, making flowers an essential part of festive décor and gifting, enhancing the overall celebration atmosphere.
Floral arrangements are a common gesture during times of loss in the North American floral gifting market. Sympathy flowers, such as lilies and chrysanthemums, are often sent to express condolences and offer comfort. Florists provide tasteful, respectful bouquets for funeral services or memorials, catering to families and individuals seeking to convey empathy and support during difficult times.
Analysis by Distribution Channel:
Independent retailers serve the North American floral gifting market by offering personalized and high-quality floral arrangements. These stores often focus on unique, locally sourced flowers and cater to customers seeking custom designs. Their intimate setting allows for tailored services, enhancing customer experience. Independent florists also build strong relationships with their local communities, creating loyalty and repeat business in the market.
Departmental stores are influential in the floral gifting market by offering premium, elegant floral arrangements. Positioned as high-end gifting options, they often feature exclusive brands or designer collections. The accessibility and luxury appeal of department stores attract consumers looking for both quality and convenience. Their floral sections are strategically located within larger retail environments, ensuring visibility and easy access for shoppers.
Online channels have revolutionized the floral gifting market in North America, offering the convenience of ordering flowers from home. E-commerce platforms provide a broad range of floral arrangements, customizable options, and delivery services. They cater to a wide audience, from those seeking convenience to customers looking for specialized products. Online florists are popular for quick, reliable delivery and seamless online shopping experiences.
Country Analysis:
Competitive Landscape:
The competitive landscape of the North American floral gifting market is characterized by a mix of established players and emerging online platforms. Key market leaders include large floral networks such as 1-800-Flowers, FTD, and Teleflora, which have built strong brand recognition through extensive distribution networks and partnerships. For instance, in March 2024, Venus et Fleur launched three limited edition colors for their Eternity® Rose collection: Buttermilk Yellow, Peach Nectar, and Conch Shell Pink, available in exclusive hat boxes and Maison vases. Additionally, boutique florists and local retailers cater to niche segments, focusing on personalized and high-end floral arrangements. The rise of online floral services has intensified competition, with new entrants leveraging e-commerce platforms and offering subscription services, eco-friendly options, and customized products to attract tech-savvy and environmentally conscious consumers.
The report provides a comprehensive analysis of the competitive landscape in the North America floral gifting market with detailed profiles of all major companies, including:
1.How big is the floral gifting market in North America?
2.What factors are driving the growth of the North America floral gifting market?
3.What is the forecast for the floral gifting market in North America?
4.Which segment accounted for the largest North America floral gifting product type market share?
5.Which country accounts for the largest North America floral gifting market share?
6.Who are the major players in the North America floral gifting market?
Flowers have traditionally symbolized varying emotions across cultures in North America. This longstanding custom of gifting flowers for occasions such as birthdays, anniversaries, holidays, and funerals remain a key driver of market growth. Special events, notably Valentine’s Day, Mother’s Day, and Thanksgiving, have played a significant role in sustaining demand for floral arrangements. For instance, in January 2024, Venus et Fleur marketed its luxury flowers as a long-term investment, particularly for Valentine's Day. Known for preserved roses that last at least a year, their high-end products are positioned as sustainable and meaningful expressions of love. The company emphasizes quality and innovation, catering to inflation-conscious consumers through payment options like Buy Now, Pay Later. Flowers are often seen as a meaningful gesture, making them a preferred gift choice for expressing emotions. As cultural norms evolve, floral gifting continues to hold strong sentimental value, influencing consumer preferences and fueling demand.
The rising consumer preference for personalized and unique gifts has greatly affected the floral gifting market. Consumers are increasingly curious about custom flower arrangements that fall under individuals' tastes and preferences, providing a much more personal and thoughtful gift. Furthermore, with the advent of online portals and delivery services, there has been greater consumer accessibility among personalized floral products, hence maximizing market demand. For instance, in October 2024, The Sill closed its final brick-and-mortar store, refocusing on e-commerce. The company aims to better support its expanding product range and reach more customers, including outdoor plants. This shift towards more personalized gifting experiences aligns with the broader trend of customization in consumer markets.
North America Floral Gifting Market Trends:
Expansion of Floral Gifting Brands into Retail Locations
A significant trend in the North American floral gifting market is the expansion of online floral delivery companies into physical retail locations. For instance, in July 2024, the Bouqs Co. launched three shop-in-shops at Whole Foods in California, expanding its retail footprint. The company secured USD 23 Million for growth, including pop-up shops in major U.S. cities, thereby responding to consumer demand for both digital convenience and in-person experiences. This trend allows companies to reach a broader customer base, including those who prefer shopping offline or need immediate access to floral arrangements. The shift to physical stores also aligns with the growing desire for same-day delivery and personalized in-store shopping experiences, boosting brand visibility and market share.
Technological Integration and Online Platforms
The rise of e-commerce and digital platforms has had a profound impact on the floral gifting market. Online flower delivery services have made it easier for consumers to purchase and send flowers from the comfort of their homes. For instance, in January 2024, UrbanStems secured USD 5 M in Series C extension funding to expand same-day delivery to new U.S. cities, including Miami. To celebrate, they launched the exclusive "Flamingo Bouquet" until February 4. These platforms often offer advanced features such as subscription services, personalized flower arrangements, and real-time tracking, enhancing the overall customer experience. The convenience and accessibility of online floral shopping are particularly appealing to younger generations, further fueling market growth. Moreover, the integration of artificial intelligence (AI) for customer recommendations and virtual consultations is elevating the personalization of floral gifts.
Luxury and High-End Floral Arrangements
Another notable trend in the North American floral gifting market is the increasing demand for luxury and high-end floral arrangements. Consumers are increasingly willing to invest in premium flower arrangements that feature rare or exotic flowers, sophisticated designs, and high-quality materials. For instance, in 2024, 1-800-Flowers.com expanded its Disney collaboration with a Princess Collection featuring Tiana, Belle, Moana, and Ariel, offering arrangements that embody each princess’s essence. These luxury floral gifts are often associated with special events, corporate gifting, and high-net-worth individuals. As disposable incomes rise, there is a growing inclination towards exclusive and extravagant floral displays, creating new opportunities for florists and suppliers to cater to this upscale market segment.
North America Floral Gifting Industry Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the North America floral gifting market, along with forecasts at the regional and country levels from 2025-2033. The market has been categorized based on product type, gifting type, occasion, and distribution channel.
Analysis by Product Type:
- Single Flowers
- Bouquets
- Mono Flower Bouquets
- Mixed Flower Bouquets
Analysis by Gifting Type:
- Personal
- Corporate
Analysis by Occasion:
- Birthday
- Anniversary
- Festive
- Sympathy
- Others
Floral arrangements play a significant role in North America’s anniversary market, symbolizing love and appreciation. Couples often select elegant bouquets or roses to commemorate milestones, with florists offering custom designs. Flowers represent enduring affection, and the personal touch of selecting the right flowers for an anniversary is an essential tradition in the gifting culture, driving consistent demand.
During festive occasions, particularly around holidays like Christmas and Valentine's Day, flowers are a popular gift choice. The North American floral gifting market sees heightened demand for festive-themed arrangements, such as poinsettias or red roses. Florists create seasonal designs that align with holiday celebrations, making flowers an essential part of festive décor and gifting, enhancing the overall celebration atmosphere.
Floral arrangements are a common gesture during times of loss in the North American floral gifting market. Sympathy flowers, such as lilies and chrysanthemums, are often sent to express condolences and offer comfort. Florists provide tasteful, respectful bouquets for funeral services or memorials, catering to families and individuals seeking to convey empathy and support during difficult times.
Analysis by Distribution Channel:
- Supermarkets and Hypermarkets
- Independent Retailers
- Departmental Stores
- Online Channels
- Others
Independent retailers serve the North American floral gifting market by offering personalized and high-quality floral arrangements. These stores often focus on unique, locally sourced flowers and cater to customers seeking custom designs. Their intimate setting allows for tailored services, enhancing customer experience. Independent florists also build strong relationships with their local communities, creating loyalty and repeat business in the market.
Departmental stores are influential in the floral gifting market by offering premium, elegant floral arrangements. Positioned as high-end gifting options, they often feature exclusive brands or designer collections. The accessibility and luxury appeal of department stores attract consumers looking for both quality and convenience. Their floral sections are strategically located within larger retail environments, ensuring visibility and easy access for shoppers.
Online channels have revolutionized the floral gifting market in North America, offering the convenience of ordering flowers from home. E-commerce platforms provide a broad range of floral arrangements, customizable options, and delivery services. They cater to a wide audience, from those seeking convenience to customers looking for specialized products. Online florists are popular for quick, reliable delivery and seamless online shopping experiences.
Country Analysis:
- United States
- Canada
Competitive Landscape:
The competitive landscape of the North American floral gifting market is characterized by a mix of established players and emerging online platforms. Key market leaders include large floral networks such as 1-800-Flowers, FTD, and Teleflora, which have built strong brand recognition through extensive distribution networks and partnerships. For instance, in March 2024, Venus et Fleur launched three limited edition colors for their Eternity® Rose collection: Buttermilk Yellow, Peach Nectar, and Conch Shell Pink, available in exclusive hat boxes and Maison vases. Additionally, boutique florists and local retailers cater to niche segments, focusing on personalized and high-end floral arrangements. The rise of online floral services has intensified competition, with new entrants leveraging e-commerce platforms and offering subscription services, eco-friendly options, and customized products to attract tech-savvy and environmentally conscious consumers.
The report provides a comprehensive analysis of the competitive landscape in the North America floral gifting market with detailed profiles of all major companies, including:
- 1-800-Flowers.com Inc.
- Avas Flowers
- Bloomex
- BloomNation Inc.
- Blooms Today (Flowers Today, Inc.)
- Farmgirl Flowers Inc.
- FloraQueen Flowering the World S.L.
- Flowerbud.com (Stargazer Barn)
- From You Flowers LLC
- Florists' Transworld Delivery (FTD) LLC
- Gotham Florist
- H.Bloom
- Just Flowers Inc.
- KaBloom.com Ltd.
- Teleflora (The Wonderful Company)
- The Bouqs Company
- UrbanStems Inc.
- Venus ET Fleur
1.How big is the floral gifting market in North America?
2.What factors are driving the growth of the North America floral gifting market?
3.What is the forecast for the floral gifting market in North America?
4.Which segment accounted for the largest North America floral gifting product type market share?
5.Which country accounts for the largest North America floral gifting market share?
6.Who are the major players in the North America floral gifting market?
Table of Contents
120 Pages
- 1 Preface
- 2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
- 3 Executive Summary
- 4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
- 5 North America Floral Gifting Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
- 6 Market Breakup by Product Type
- 6.1 Single Flowers
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Bouquets
- 6.2.1 Mono Flower Bouquets
- 6.2.1.1 Market Trends
- 6.2.1.2 Market Forecast
- 6.2.2 Mixed Flower Bouquets
- 6.2.2.1 Market Trends
- 6.2.2.2 Market Forecast
- 7 Market Breakup by Gifting Type
- 7.1 Personal
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Corporate
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 8 Market Breakup by Occasion
- 8.1 Birthday
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Anniversary
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
- 8.3 Festive
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
- 8.4 Sympathy
- 8.4.1 Market Trends
- 8.4.2 Market Forecast
- 8.5 Others
- 8.5.1 Market Trends
- 8.5.2 Market Forecast
- 9 Market Breakup by Distribution Channel
- 9.1 Supermarkets and Hypermarkets
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Independent Retailers
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 9.3 Departmental Stores
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
- 9.4 Online Channels
- 9.4.1 Market Trends
- 9.4.2 Market Forecast
- 9.5 Others
- 9.5.1 Market Trends
- 9.5.2 Market Forecast
- 10 Market Breakup by Country
- 10.1 United States
- 10.1.1 Market Trends
- 10.1.2 Market Forecast
- 10.2 Canada
- 10.2.1 Market Trends
- 10.2.2 Market Forecast
- 11 SWOT Analysis
- 11.1 Overview
- 11.2 Strengths
- 11.3 Weaknesses
- 11.4 Opportunities
- 11.5 Threats
- 12 Value Chain Analysis
- 13 Porters Five Forces Analysis
- 13.1 Overview
- 13.2 Bargaining Power of Buyers
- 13.3 Bargaining Power of Suppliers
- 13.4 Degree of Competition
- 13.5 Threat of New Entrants
- 13.6 Threat of Substitutes
- 14 Competitive Landscape
- 14.1 Market Structure
- 14.2 Key Players
- 14.3 Profiles of Key Players
- 14.3.1 1-800-Flowers.com, Inc.
- 14.3.1.1 Company Overview
- 14.3.1.2 Product Portfolio
- 14.3.2 Avas Flowers
- 14.3.2.1 Company Overview
- 14.3.2.2 Product Portfolio
- 14.3.3 Bloomex
- 14.3.3.1 Company Overview
- 14.3.3.2 Product Portfolio
- 14.3.4 BloomNation, Inc.
- 14.3.4.1 Company Overview
- 14.3.4.2 Product Portfolio
- 14.3.5 Blooms Today (Flowers Today, Inc.)
- 14.3.5.1 Company Overview
- 14.3.5.2 Product Portfolio
- 14.3.6 Farmgirl Flowers, Inc.
- 14.3.6.1 Company Overview
- 14.3.6.2 Product Portfolio
- 14.3.7 FloraQueen Flowering the World S.L.
- 14.3.7.1 Company Overview
- 14.3.7.2 Product Portfolio
- 14.3.8 Flowerbud.com (Stargazer Barn)
- 14.3.8.1 Company Overview
- 14.3.8.2 Product Portfolio
- 14.3.9 From You Flowers LLC
- 14.3.9.1 Company Overview
- 14.3.9.2 Product Portfolio
- 14.3.10 Florists' Transworld Delivery (FTD), LLC
- 14.3.10.1 Company Overview
- 14.3.10.2 Product Portfolio
- 14.3.11 Gotham Florist
- 14.3.11.1 Company Overview
- 14.3.11.2 Product Portfolio
- 14.3.12 H.Bloom
- 14.3.12.1 Company Overview
- 14.3.12.2 Product Portfolio
- 14.3.13 Just Flowers, Inc.
- 14.3.13.1 Company Overview
- 14.3.13.2 Product Portfolio
- 14.3.14 KaBloom.com, Ltd.
- 14.3.14.1 Company Overview
- 14.3.14.2 Product Portfolio
- 14.3.15 Teleflora (The Wonderful Company)
- 14.3.15.1 Company Overview
- 14.3.15.2 Product Portfolio
- 14.3.16 The Bouqs Company
- 14.3.16.1 Company Overview
- 14.3.16.2 Product Portfolio
- 14.3.17 UrbanStems, Inc.
- 14.3.17.1 Company Overview
- 14.3.17.2 Product Portfolio
- 14.3.18 Venus ET Fleur
- 14.3.18.1 Company Overview
- 14.3.18.2 Product Portfolio
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