North America Exercise Bike Market Size, Share, Trends and Forecast 2025-2033
Description
The North America exercise bike market size was valued at USD 341.5 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 516.1 Million by 2033, exhibiting a CAGR of 4.51% from 2025-2033. The market share is driven by rising obesity rates, increasing health consciousness, and growing home fitness trends. Technological advancements, interactive workouts, and smart connectivity features further boost demand, while gym closures and remote work fuel at-home exercise adoption.
The North America exercise bike market growth is expanding fleetly due to several crucial factors, including growing health mindfulness, increased demand for home fitness solutions, and advancements in technology. As further consumers concentrate on maintaining a healthy life, the desire for accessible, effective at- home exercise equipment has surged. The pandemic accelerated this trend, as gymnasiums closed, leading people to invest in fitness equipment for home use. Technological inventions in smart exercise bikes equipped with interactive screens, virtual classes, and fitness tracking features are also driving market growth. These bikes offer a more individualized and engaging workout experience, appealing to tech- expertise consumers who seek a flawless integration of fitness and technology. also, the adding fashionability of online fitness programs and health-conscious living has prodded demand for exercise bikes as an effective cardiovascular workout tool. As people continue to prioritize physical well- being and convenience, the North American exercise bike market is anticipated to grow steadily in the coming times.
Another crucial driver fueling the North American exercise bike market is the growing emphasis on weight operation and obesity prevention. With rising interests over obesity rates and chronic health conditions similar as diabetes and heart condition, further individuals are turning to fitness equipment to maintain a healthy weight. Exercise bikes give an effective, low- impact cardiovascular drill, which is particularly appealing to individuals of all ages, including seniors, who are looking for common-friendly exercise options. As public health campaigns and healthcare professionals continue to stress the significance of regular physical exertion, exercise bikes have become a popular choice for people seeking to integrate fitness into their diurnal routines. Also, the adding number of fitness- concentrated wellness programs offered by employers and insurance companies has encouraged consumers to invest in exercise bikes as part of a broader commitment to a healthy life.
North America Exercise Bike Market Trends:
Growing health awareness
The increasing awareness around health and wellness is one of the primary drivers for the exercise bike market in North America. As lifestyle-related diseases like obesity, diabetes, and cardiovascular conditions become more established, consumers are increasingly seeking effective ways to stay fit. As per US Centers for Disease Control and Prevention, over 20% of adults in all U.S. states and territories were obese in 2023 (more than one in five). Obesity prevalence was highest overall in the Midwest (36.0%) and South (34.7%), followed by the Northeast (28.6%) and West (29.1%). Exercise bikes provide a low-impact, convenient, and efficient way to engage in cardiovascular exercise, which is vital for maintaining overall health. The rise of fitness culture, driven by social media influencers, fitness experts, and wellness campaigns, has motivated more individuals to adopt at-home fitness solutions. People are no longer limited to gym memberships; many are opting for in-home workout equipment like exercise bikes to maintain regular fitness routines. With the growing focus on preventive healthcare, people are prioritizing physical activity to boost immunity, reduce stress, and improve mental well-being, further driving the demand for exercise bikes.
Technological advancements
The integration of smart technology in exercise bikes has revolutionized the North American market. Modern exercise bikes now come equipped with features such as interactive touchscreens, virtual training programs, real-time performance tracking, and integration with fitness apps, which offer users a personalized workout experience. These features allow individuals to track their progress, access virtual coaching, and join live or on-demand fitness classes from the comfort of their home. The growing interest in connected fitness platforms like Peloton and Zwift has fueled demand for technologically advanced bikes. As consumers seek a more immersive, motivational workout, the ability to join virtual communities or compete with others online has become an attractive feature. With innovations in AI-powered coaching, resistance control, and adaptive workout plans, smart exercise bikes cater to users at every fitness level, further increasing their popularity in North America.
Rising demand for home fitness
The demand for home fitness equipment has surged, particularly in the wake of the COVID-19 pandemic, which prompted many people to look for alternatives to traditional gyms. As per Made in CA, 73% of Canadians, they would rather work out alone than in a group or facility. Exercise bikes have become a popular choice due to their space efficiency, affordability, and ease of use. With many individuals working from home and seeking ways to incorporate exercise into their daily routine, exercise bikes provide a convenient way to stay active without the need to commute to a gym. This trend is particularly noticeable among busy professionals, parents, and individuals with limited access to outdoor spaces. The ability to work out at home, on one's own schedule, without the need for a gym membership, has driven the popularity of at-home fitness solutions. As the work-from-home culture continues and home-centric lifestyles grow, the demand for exercise bikes in North America is expected to remain strong, further supporting the market’s growth.
North America Exercise Bike Industry Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the North America exercise bike market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on product type and end-user.
Analysis by Product Type:
Analysis by End User:
Regional Analysis:
Competitive Landscape:
Leading brands like Peloton are revolutionizing exercise bikes by integrating AI, IoT, and virtual coaching into their products. Features such as real-time performance tracking, personalized resistance adjustments, and live-streamed fitness classes make workouts more engaging and effective. Companies are also expanding their subscription-based services, offering users a library of workouts, on-demand coaching, and community-driven experiences. To appeal to a broader audience, key players are introducing compact, foldable, and budget-friendly models alongside high-end connected bikes. This diversification helps attract both casual users and serious fitness enthusiasts. Some brands are also integrating hybrid machines, combining cycling with strength training for a full-body workout. Besides, companies are forming alliances with gyms, wellness programs, and corporate fitness initiatives to expand their reach. E-commerce platforms and direct-to-consumer sales strategies are also being enhanced to improve accessibility. These efforts are also creating a favorable North America exercise bike market outlook.
The report provides a comprehensive analysis of the competitive landscape in the North America exercise bike market with detailed profiles of all major companies, including:
1.How big is the North America exercise bike market in the region?
2.What factors are driving the growth of the region North America exercise bike market?
3.What is the forecast for the North America exercise bike market in the region?
4.Which region accounted for the largest North America exercise bike market share?
The North America exercise bike market growth is expanding fleetly due to several crucial factors, including growing health mindfulness, increased demand for home fitness solutions, and advancements in technology. As further consumers concentrate on maintaining a healthy life, the desire for accessible, effective at- home exercise equipment has surged. The pandemic accelerated this trend, as gymnasiums closed, leading people to invest in fitness equipment for home use. Technological inventions in smart exercise bikes equipped with interactive screens, virtual classes, and fitness tracking features are also driving market growth. These bikes offer a more individualized and engaging workout experience, appealing to tech- expertise consumers who seek a flawless integration of fitness and technology. also, the adding fashionability of online fitness programs and health-conscious living has prodded demand for exercise bikes as an effective cardiovascular workout tool. As people continue to prioritize physical well- being and convenience, the North American exercise bike market is anticipated to grow steadily in the coming times.
Another crucial driver fueling the North American exercise bike market is the growing emphasis on weight operation and obesity prevention. With rising interests over obesity rates and chronic health conditions similar as diabetes and heart condition, further individuals are turning to fitness equipment to maintain a healthy weight. Exercise bikes give an effective, low- impact cardiovascular drill, which is particularly appealing to individuals of all ages, including seniors, who are looking for common-friendly exercise options. As public health campaigns and healthcare professionals continue to stress the significance of regular physical exertion, exercise bikes have become a popular choice for people seeking to integrate fitness into their diurnal routines. Also, the adding number of fitness- concentrated wellness programs offered by employers and insurance companies has encouraged consumers to invest in exercise bikes as part of a broader commitment to a healthy life.
North America Exercise Bike Market Trends:
Growing health awareness
The increasing awareness around health and wellness is one of the primary drivers for the exercise bike market in North America. As lifestyle-related diseases like obesity, diabetes, and cardiovascular conditions become more established, consumers are increasingly seeking effective ways to stay fit. As per US Centers for Disease Control and Prevention, over 20% of adults in all U.S. states and territories were obese in 2023 (more than one in five). Obesity prevalence was highest overall in the Midwest (36.0%) and South (34.7%), followed by the Northeast (28.6%) and West (29.1%). Exercise bikes provide a low-impact, convenient, and efficient way to engage in cardiovascular exercise, which is vital for maintaining overall health. The rise of fitness culture, driven by social media influencers, fitness experts, and wellness campaigns, has motivated more individuals to adopt at-home fitness solutions. People are no longer limited to gym memberships; many are opting for in-home workout equipment like exercise bikes to maintain regular fitness routines. With the growing focus on preventive healthcare, people are prioritizing physical activity to boost immunity, reduce stress, and improve mental well-being, further driving the demand for exercise bikes.
Technological advancements
The integration of smart technology in exercise bikes has revolutionized the North American market. Modern exercise bikes now come equipped with features such as interactive touchscreens, virtual training programs, real-time performance tracking, and integration with fitness apps, which offer users a personalized workout experience. These features allow individuals to track their progress, access virtual coaching, and join live or on-demand fitness classes from the comfort of their home. The growing interest in connected fitness platforms like Peloton and Zwift has fueled demand for technologically advanced bikes. As consumers seek a more immersive, motivational workout, the ability to join virtual communities or compete with others online has become an attractive feature. With innovations in AI-powered coaching, resistance control, and adaptive workout plans, smart exercise bikes cater to users at every fitness level, further increasing their popularity in North America.
Rising demand for home fitness
The demand for home fitness equipment has surged, particularly in the wake of the COVID-19 pandemic, which prompted many people to look for alternatives to traditional gyms. As per Made in CA, 73% of Canadians, they would rather work out alone than in a group or facility. Exercise bikes have become a popular choice due to their space efficiency, affordability, and ease of use. With many individuals working from home and seeking ways to incorporate exercise into their daily routine, exercise bikes provide a convenient way to stay active without the need to commute to a gym. This trend is particularly noticeable among busy professionals, parents, and individuals with limited access to outdoor spaces. The ability to work out at home, on one's own schedule, without the need for a gym membership, has driven the popularity of at-home fitness solutions. As the work-from-home culture continues and home-centric lifestyles grow, the demand for exercise bikes in North America is expected to remain strong, further supporting the market’s growth.
North America Exercise Bike Industry Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the North America exercise bike market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on product type and end-user.
Analysis by Product Type:
- Recumbent Exercise Bike
- Upright Exercise Bike
Analysis by End User:
- Home Consumers
- Gyms/Health Clubs
- Others
Regional Analysis:
- United States
- Canada
Competitive Landscape:
Leading brands like Peloton are revolutionizing exercise bikes by integrating AI, IoT, and virtual coaching into their products. Features such as real-time performance tracking, personalized resistance adjustments, and live-streamed fitness classes make workouts more engaging and effective. Companies are also expanding their subscription-based services, offering users a library of workouts, on-demand coaching, and community-driven experiences. To appeal to a broader audience, key players are introducing compact, foldable, and budget-friendly models alongside high-end connected bikes. This diversification helps attract both casual users and serious fitness enthusiasts. Some brands are also integrating hybrid machines, combining cycling with strength training for a full-body workout. Besides, companies are forming alliances with gyms, wellness programs, and corporate fitness initiatives to expand their reach. E-commerce platforms and direct-to-consumer sales strategies are also being enhanced to improve accessibility. These efforts are also creating a favorable North America exercise bike market outlook.
The report provides a comprehensive analysis of the competitive landscape in the North America exercise bike market with detailed profiles of all major companies, including:
- Peloton Interactive, Inc.
- Cybex International, Inc.
- Johnson Health Tech. Co., Ltd. (Nautilus)
- Precor Incorporated
- HOIST Fitness Systems, Inc.
- Rogue Fitness
- Torque Fitness
- iFIT Inc.
1.How big is the North America exercise bike market in the region?
2.What factors are driving the growth of the region North America exercise bike market?
3.What is the forecast for the North America exercise bike market in the region?
4.Which region accounted for the largest North America exercise bike market share?
Table of Contents
125 Pages
- 1 Preface
- 2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
- 3 Executive Summary
- 4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
- 5 Global Exercise Bike Market
- 5.1 Market Performance
- 5.2 Market Breakup by Product Type
- 5.3 Market Breakup by End-User
- 5.4 Market Breakup by Region
- 5.5 Market Forecast
- 6 North America Exercise Bike Market
- 6.1 Market Performance
- 6.2 Impact of COVID-19
- 6.3 Market Forecast
- 7 North America Exercise Bike Market: Breakup by Product Type
- 7.1 Recumbent Exercise Bike
- 7.2 Upright Exercise Bike
- 8 North America Exercise Bike Market: Breakup by End-User
- 8.1 Home Consumers
- 8.2 Gyms/Health Clubs
- 8.3 Others
- 9 North America Exercise Bike Market: Breakup by Country
- 9.1 United States
- 9.1.1 Historical Market Trends
- 9.1.2 Market Breakup by Product Type
- 9.1.3 Market Breakup by End-User
- 9.1.4 Market Forecast
- 9.2 Canada
- 9.2.1 Historical Market Trends
- 9.2.2 Market Breakup by Product Type
- 9.2.3 Market Breakup by End-User
- 9.2.4 Market Forecast
- 10 SWOT Analysis
- 10.1 Overview
- 10.2 Strengths
- 10.3 Weaknesses
- 10.4 Opportunities
- 10.5 Threats
- 11 Value Chain Analysis
- 11.1 Overview
- 11.2 Raw Material Procurement
- 11.3 Manufacturing
- 11.4 Marketing
- 11.5 Distribution
- 11.6 Export
- 11.7 End-Use
- 12 Porter’s Five Forces Analysis
- 12.1 Overview
- 12.2 Bargaining Power of Buyers
- 12.3 Bargaining Power of Suppliers
- 12.4 Degree of Rivalry
- 12.5 Threat of New Entrants
- 12.6 Threat of Substitutes
- 13 Price Analysis
- 14 Competitive Landscape
- 14.1 Market Structure
- 14.2 Key Players
- 14.3 Profiles of Key Players
- 14.3.1 Peloton Interactive, Inc.
- 14.3.2 Cybex International, Inc.
- 14.3.3 Johnson Health Tech. Co., Ltd. (Nautilus)
- 14.3.4 Precor Incorporated
- 14.3.5 HOIST Fitness Systems, Inc.
- 14.3.6 Rogue Fitness
- 14.3.7 Torque Fitness
- 14.3.8 iFIT Inc.
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