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North America E-Cigarette Market Report, 2025-2033

Publisher IMARC Services Pvt. Ltd.
Published Aug 01, 2025
Length 123 Pages
SKU # IMRC20290530

Description

The North America e-cigarette market size reached USD 15.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 59.6 Billion by 2033, exhibiting a growth rate (CAGR) of 15.18% during 2025-2033.

E-cigarettes, also known as vape pens and e-vaping devices, are battery-operated electronic devices that simulate the experience of smoking cigarettes. They deliver dosages of vaporized nicotine or flavored solutions for being inhaled by the user. Most of these cigarettes consist of a heating element (atomizer); a mouthpiece that is used for inhaling; and a reservoir which helps in holding the liquid solution. As e-cigarettes do not burn tobacco that generates tar and carbon monoxide, they are considered relatively safer than conventional cigarettes. In recent years, they have gained immense traction, especially among young adults and adolescents, owing to the aggressive promotions by manufacturers worldwide.

North America e-cigarette market is currently driven by several factors. The increasing awareness among individuals about the harmful effects of conventional cigarettes and their growing willingness to quit smoking tobacco products are catalyzing the demand for e-cigarettes in the region. Moreover, manufacturers are introducing new-generation products that offer different strengths of nicotine and enable users to refill the cartridge. In addition to this, the availability of different flavored e-cigarette variants including mint, menthol, chocolate, bubble gum and fusions of other fruits and flavorings are attracting a large number of consumers. Apart from this, the easy availability of e-cigarettes across the well-distributed retail sector has further escalated the market growth in the region.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the North America e-cigarette market report, along with forecasts at the regional and country levels from 2025-2033. Our report has categorized the market based on product, flavor, battery mode and distribution channel.
  • Key Regions Analysed
United States

Canada
  • Analysis for Each Country
  • Market by Product
    • Modular E-Cigarette

    Rechargeable E-Cigarette

    Next-Generation E-Cigarette

    Disposable E-Cigarette
  • Market by Flavor
    • Tobacco

    Botanical

    Fruit

    Sweet

    Beverage

    Others
  • Market by Battery Mode
    • Automatic E-Cigarette

    Manual E-Cigarette
  • Market by Distribution Channel
    • Specialist E-Cig Shops

    Online Stores

    Supermarkets and Hypermarkets

    Tobacconist

    Others
  • Value Chain Analysis
  • Key Drivers and Challenges
  • Porters Five Forces Analysis
  • Competitive Landscape
    • Competitive Structure

    Key Player Profiles

    Key Questions Answered in This Report:
    • How has the North America e-cigarette market performed so far and how will it perform in the coming years?
    • What are the key regions in the North America e-cigarette market?
    • What has been the impact of COVID-19 on the North America e-cigarette market?
    • What is the breakup of the North America e-cigarette market on the basis of product?
    • What is the breakup of the North America e-cigarette market on the basis of flavor?
    • What is the breakup of the North America e-cigarette market on the basis of battery mode?
    • What is the breakup of the North America e-cigarette market on the basis of distribution channel?
    • What are the various stages in the value chain of the North America e-cigarette industry?
    • What are the key driving factors and challenges in the North America e-cigarette industry?
    • What is the structure of the North America e-cigarette industry and who are the key players?
    • What is the degree of competition in the North America e-cigarette industry?
    • What are the profit margins in the North America e-cigarette industry?

    Table of Contents

    123 Pages
    1 Preface
    2 Scope and Methodology
    2.1 Objectives of the Study
    2.2 Stakeholders
    2.3 Data Sources
    2.3.1 Primary Sources
    2.3.2 Secondary Sources
    2.4 Market Estimation
    2.4.1 Bottom-Up Approach
    2.4.2 Top-Down Approach
    2.5 Forecasting Methodology
    3 Executive Summary
    4 Introduction
    4.1 Overview
    4.2 Key Industry Trends
    5 Global E-Cigarette Market
    5.1 Market Performance
    5.2 Market Breakup by Product
    5.3 Market Breakup by Flavor
    5.4 Market Breakup by Battery Mode
    5.5 Market Breakup by Distribution Channel
    5.6 Market Breakup by Region
    5.7 Market Forecast
    6 North America E-Cigarette Market
    6.1 Market Performance
    6.2 Impact of COVID-19
    6.3 Market Forecast
    7 North America E-Cigarette Market: Breakup by Product
    7.1 Modular E-Cigarette
    7.2 Rechargeable E-Cigarette
    7.3 Next-Generation E-Cigarette
    7.4 Disposable E-Cigarette
    8 North America E-Cigarette Market: Breakup by Flavor
    8.1 Tobacco
    8.2 Botanical
    8.3 Fruit
    8.4 Sweet
    8.5 Beverage
    8.6 Others
    9 North America E-Cigarette Market: Breakup by Battery Mode
    9.1 Automatic E-Cigarette
    9.2 Manual E-Cigarette
    10 North America E-Cigarette Market: Breakup by Distribution Channel
    10.1 Specialist E-Cig Shops
    10.2 Online Stores
    10.3 Supermarkets and Hypermarkets
    10.4 Tobacconist
    10.5 Others
    11 North America E-Cigarette Market: Breakup by Country
    11.1 United States
    11.1.1 Historical Market Trends
    11.1.2 Market Breakup by Product
    11.1.3 Market Breakup by Flavor
    11.1.4 Market Breakup by Battery Mode
    11.1.5 Market Breakup by Distribution Channel
    11.1.6 Market Forecast
    11.2 Canada
    11.2.1 Historical Market Trends
    11.2.2 Market Breakup by Product
    11.2.3 Market Breakup by Flavor
    11.2.4 Market Breakup by Battery Mode
    11.2.5 Market Breakup by Distribution Channel
    11.2.6 Market Forecast
    12 SWOT Analysis
    12.1 Overview
    12.2 Strengths
    12.3 Weaknesses
    12.4 Opportunities
    12.5 Threats
    13 Value Chain Analysis
    14 Porter’s Five Forces Analysis
    14.1 Overview
    14.2 Bargaining Power of Buyers
    14.3 Bargaining Power of Suppliers
    14.4 Degree of Rivalry
    14.5 Threat of New Entrants
    14.6 Threat of Substitutes
    15 Price Analysis
    16 Competitive Landscape
    16.1 Market Structure
    16.2 Key Players
    16.3 Profiles of Key Players

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