Mobile TV Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
Description
Mobile TV Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
Market Overview:
The global mobile TV market size reached US$ 12.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 20.2 Billion by 2028, exhibiting a growth rate (CAGR) of 8.8% during 2023-2028.
A mobile television (TV) refers to the service of seamless television broadcasting of videos over mobile and handheld devices. It can either be paid through a subscription fee or available for free through the internet. The content can also be downloaded and podcasted to be viewed by the user as per their convenience. The mobile TV utilizes various kinds of technical systems, such as Wi-Fi or WiMAX, and terrestrial networks to send radio and wireless signals along with the existing satellite technology to deliver broadcasts. Using this service, the user can watch the latest news, real-time traffic reports and live telecast of sporting events and television shows. In comparison to traditional cable television, mobile TV provides high quality and more customizable experience to the end-user.
Increasing usage of smart devices such as mobile phones and tablets along with rising internet usership is the key factor driving the growth of the market. Furthermore, there has been an increase in the demand for premium sports, movies and entertainment content through Video on Demand (VoD) platforms which are also contributing to the market growth. A rise in the production of TV-enabled mobile handsets has also enhanced the adoption of free-to-air services across the developing nations. Additionally, the introduction of 5G broadcast services is another factor contributing to the growth of the market. The 5G broadcasts offer users with high data speed and media consumption facilities that improve the overall mobile experience. Other factors such as growing urbanization, rising disposable income and consumer expenditure on leisure and entertainment activities along with convenient access and low installation costs are also projected to drive the market further.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global mobile TV market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on content type, technology, service type and application.
Breakup by Content Type:
Video-on-Demand
Online Video
Live Streaming
Breakup by Technology:
IPTV
OTT
Satellite
Others
Breakup by Service Type:
Free-to-Air Services
Pay TV Services
Breakup by Application:
Commercial
Personal
Breakup by Region:
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being Asianet Satellite, AT&T Inc., Bell Canada (BCE Inc.), Bharti Airtel Limited, Charter Communications Inc., Comcast Corporation, Consolidated Communications, Cox Communications Inc., MobiTV Inc., SPB TV AG, Tata Sky Ltd. (TOF), United States Cellular (Telephone and Data Systems) and Verizon Communications Inc., etc.
Key Questions Answered in This Report:
How has the global mobile TV market performed so far and how will it perform in the coming years?
What are the key regional markets?
What has been the impact of COVID-19 on the global mobile TV market?
What is the breakup of the market based on the content type?
What is the breakup of the market based on the technology?
What is the breakup of the market based on the service type?
What is the breakup of the market based on the application?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global mobile TV market and who are the key players?
What is the degree of competition in the industry?
Table of Contents
147 Pages
- 1 Preface
- 2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
- 3 Executive Summary
- 4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
- 5 Global Mobile TV Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
- 6 Market Breakup by Content Type
- 6.1 Video-on-Demand
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Online Video
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 6.3 Live Streaming
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
- 7 Market Breakup by Technology
- 7.1 IPTV
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 OTT
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 7.3 Satellite
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
- 7.4 Others
- 7.4.1 Market Trends
- 7.4.2 Market Forecast
- 8 Market Breakup by Service Type
- 8.1 Free-to-Air Services
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Pay TV Services
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
- 9 Market Breakup by Application
- 9.1 Commercial
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Personal
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 10 Market Breakup by Region
- 10.1 North America
- 10.1.1 United States
- 10.1.1.1 Market Trends
- 10.1.1.2 Market Forecast
- 10.1.2 Canada
- 10.1.2.1 Market Trends
- 10.1.2.2 Market Forecast
- 10.2 Asia Pacific
- 10.2.1 China
- 10.2.1.1 Market Trends
- 10.2.1.2 Market Forecast
- 10.2.2 Japan
- 10.2.2.1 Market Trends
- 10.2.2.2 Market Forecast
- 10.2.3 India
- 10.2.3.1 Market Trends
- 10.2.3.2 Market Forecast
- 10.2.4 South Korea
- 10.2.4.1 Market Trends
- 10.2.4.2 Market Forecast
- 10.2.5 Australia
- 10.2.5.1 Market Trends
- 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
- 10.2.6.1 Market Trends
- 10.2.6.2 Market Forecast
- 10.2.7 Others
- 10.2.7.1 Market Trends
- 10.2.7.2 Market Forecast
- 10.3 Europe
- 10.3.1 Germany
- 10.3.1.1 Market Trends
- 10.3.1.2 Market Forecast
- 10.3.2 France
- 10.3.2.1 Market Trends
- 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
- 10.3.3.1 Market Trends
- 10.3.3.2 Market Forecast
- 10.3.4 Italy
- 10.3.4.1 Market Trends
- 10.3.4.2 Market Forecast
- 10.3.5 Spain
- 10.3.5.1 Market Trends
- 10.3.5.2 Market Forecast
- 10.3.6 Russia
- 10.3.6.1 Market Trends
- 10.3.6.2 Market Forecast
- 10.3.7 Others
- 10.3.7.1 Market Trends
- 10.3.7.2 Market Forecast
- 10.4 Latin America
- 10.4.1 Brazil
- 10.4.1.1 Market Trends
- 10.4.1.2 Market Forecast
- 10.4.2 Mexico
- 10.4.2.1 Market Trends
- 10.4.2.2 Market Forecast
- 10.4.3 Others
- 10.4.3.1 Market Trends
- 10.4.3.2 Market Forecast
- 10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast
- 11 SWOT Analysis
- 11.1 Overview
- 11.2 Strengths
- 11.3 Weaknesses
- 11.4 Opportunities
- 11.5 Threats
- 12 Value Chain Analysis
- 13 Porters Five Forces Analysis
- 13.1 Overview
- 13.2 Bargaining Power of Buyers
- 13.3 Bargaining Power of Suppliers
- 13.4 Degree of Competition
- 13.5 Threat of New Entrants
- 13.6 Threat of Substitutes
- 14 Competitive Landscape
- 14.1 Market Structure
- 14.2 Key Players
- 14.3 Profiles of Key Players
- 14.3.1 Asianet Satellite
- 14.3.1.1 Company Overview
- 14.3.1.2 Product Portfolio
- 14.3.2 AT&T Inc.
- 14.3.2.1 Company Overview
- 14.3.2.2 Product Portfolio
- 14.3.2.3 Financials
- 14.3.2.4 SWOT Analysis
- 14.3.3 Bell Canada (BCE Inc.)
- 14.3.3.1 Company Overview
- 14.3.3.2 Product Portfolio
- 14.3.3.3 Financials
- 14.3.3.4 SWOT Analysis
- 14.3.4 Bharti Airtel Limited
- 14.3.4.1 Company Overview
- 14.3.4.2 Product Portfolio
- 14.3.4.3 Financials
- 14.3.4.4 SWOT Analysis
- 14.3.5 Charter Communications Inc.
- 14.3.5.1 Company Overview
- 14.3.5.2 Product Portfolio
- 14.3.5.3 Financials
- 14.3.5.4 SWOT Analysis
- 14.3.6 Comcast Corporation
- 14.3.6.1 Company Overview
- 14.3.6.2 Product Portfolio
- 14.3.6.3 Financials
- 14.3.6.4 SWOT Analysis
- 14.3.7 Consolidated Communications
- 14.3.7.1 Company Overview
- 14.3.7.2 Product Portfolio
- 14.3.7.3 Financials
- 14.3.7.4 SWOT Analysis
- 14.3.8 Cox Communications Inc.
- 14.3.8.1 Company Overview
- 14.3.8.2 Product Portfolio
- 14.3.8.3 Financials
- 14.3.8.4 SWOT Analysis
- 14.3.9 MobiTV Inc.
- 14.3.9.1 Company Overview
- 14.3.9.2 Product Portfolio
- 14.3.10 SPB TV AG
- 14.3.10.1 Company Overview
- 14.3.10.2 Product Portfolio
- 14.3.11 Tata Sky Ltd. (TOF)
- 14.3.11.1 Company Overview
- 14.3.11.2 Product Portfolio
- 14.3.12 United States Cellular (Telephone and Data Systems)
- 14.3.12.1 Company Overview
- 14.3.12.2 Product Portfolio
- 14.3.12.3 Financials
- 14.3.12.4 SWOT Analysis
- 14.3.13 Verizon Communications Inc.
- 14.3.13.1 Company Overview
- 14.3.13.2 Product Portfolio
- 14.3.13.3 Financials
- 14.3.13.4 SWOT Analysis
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