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Matcha Tea Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Publisher IMARC Services Pvt. Ltd.
Published Oct 15, 2023
Length 139 Pages
SKU # IMRC18261827

Description

Matcha Tea Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028


Market Overview:

The global matcha tea market size reached US$ 3.0 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 4.6 Billion by 2028, exhibiting a growth rate (CAGR) of 7.2% during 2023-2028.

Matcha tea is a type of green tea prepared by picking and grinding young tea leaves into a bright green powder. It is obtained from the Camellia sinensis plant and is rich in essential nutrients, such as vitamins, minerals, and health-beneficial polyphenols. Matcha tea exhibits antioxidant and anti-inflammatory properties and promotes healthier cholesterol levels, builds bone strength, and stimulates collagen production in the skin. It also aids in promoting heart health, preventing the onset of cancer and diabetes, boosting brain function, protecting the liver against toxin buildups, increasing energy and encouraging weight loss. Commercially available in powder and liquid forms, matcha tea is considered a healthier alternative to traditional green tea as it contains a stronger concentration of some key nutrients and antioxidants.

Matcha Tea Market Trends:
The widespread product adoption in the food and beverage (F&B) industry across the globe is creating a positive outlook for the market. Matcha tea is widely incorporated in several foods, such as oatmeal, latte popsicles, salad dressings, smoothies, iced tea beverages, and desserts. Additionally, the rising inclination of consumers toward matcha tea can be attributed to the increasing instances of lifestyle-based diseases, such as diabetes, cancer and heart diseases, and the growing awareness regarding the health benefits associated with the consumption of the product. Apart from this, the introduction of the product in new innovative flavors, such as mango, blueberry, vanilla and mango peach, to cater to the diverse consumer base is providing an impetus to the market growth. In line with this, the launch of organic matcha tea produced without artificial pesticides and fertilizers while being environmentally friendly is positively impacting the market growth. Other factors, including the increasing demand for clean label products, widespread product utilization in the cosmetics and personal care industries, and the rising expenditure capacities of consumers, are anticipated to drive the market further toward growth.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global matcha tea market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product type, form, nature and distribution channel.

Breakup by Product Type:

Regular
Flavored

Breakup by Form:

Powder
Liquid

Breakup by Nature:

Conventional
Organic

Breakup by Distribution Channel:

Supermarkets and Hypermarkets
Specialty Stores
Food Service
Online Stores
Others

Breakup by Region:

North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being AIYA Europe GmbH, AOI Tea Company, Celestial Seasonings (The Hain Celestial Group Inc.), Encha, Grace & Green, Green Foods Corporation, Ito En Ltd., Marukyu Koyamaen Co Ltd., Midori Spring Limited, Mizuba Tea Company, Sasaki Green Tea Company, Tenzo Tea and Unilever plc.

Key Questions Answered in This Report:
How has the global matcha tea market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global matcha tea market?
What are the key regional markets?
What is the breakup of the market based on the product type?
What is the breakup of the market based on the form?
What is the breakup of the market based on the nature?
What is the breakup of the market based on the distribution channel?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global matcha tea market and who are the key players?
What is the degree of competition in the industry?

Table of Contents

139 Pages
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Matcha Tea Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product Type
6.1 Regular
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Flavored
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Form
7.1 Powder
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Liquid
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Nature
8.1 Conventional
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Organic
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Distribution Channel
9.1 Supermarkets and Hypermarkets
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Specialty Stores
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Food Service
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Online Stores
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Others
9.5.1 Market Trends
9.5.2 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 United States
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Canada
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.2 Asia-Pacific
10.2.1 China
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Japan
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.2.3 India
10.2.3.1 Market Trends
10.2.3.2 Market Forecast
10.2.4 South Korea
10.2.4.1 Market Trends
10.2.4.2 Market Forecast
10.2.5 Australia
10.2.5.1 Market Trends
10.2.5.2 Market Forecast
10.2.6 Indonesia
10.2.6.1 Market Trends
10.2.6.2 Market Forecast
10.2.7 Others
10.2.7.1 Market Trends
10.2.7.2 Market Forecast
10.3 Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Russia
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.3.7 Others
10.3.7.1 Market Trends
10.3.7.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Others
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Market Trends
10.5.2 Market Breakup by Country
10.5.3 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 AIYA Europe GmbH
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.2 AOI Tea Company
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.3 Celestial Seasonings (The Hain Celestial Group Inc.)
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.4 Encha
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.5 Grace & Green
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.6 Green Foods Corporation
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.7 Ito En Ltd.
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.7.3 Financials
15.3.8 Marukyu Koyamaen Co Ltd.
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.9 Midori Spring Limited
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
15.3.10 Mizuba Tea Company
15.3.10.1 Company Overview
15.3.10.2 Product Portfolio
15.3.11 Sasaki Green Tea Company
15.3.11.1 Company Overview
15.3.11.2 Product Portfolio
15.3.12 Tenzo Tea
15.3.12.1 Company Overview
15.3.12.2 Product Portfolio
15.3.13 Unilever plc
15.3.13.1 Company Overview
15.3.13.2 Product Portfolio
15.3.13.3 Financials

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