Indian Sanitary Napkin Market Report by Product Type (Disposable Menstrual Pads, Cloth Menstrual Pads, Biodegradable Menstrual Pads), Distribution Channel (Supermarkets and Hypermarkets, Pharmacies, Convenience Stores, Online, Specialty Stores, and Others
Description
Indian Sanitary Napkin Market Report by Product Type (Disposable Menstrual Pads, Cloth Menstrual Pads, Biodegradable Menstrual Pads), Distribution Channel (Supermarkets and Hypermarkets, Pharmacies, Convenience Stores, Online, Specialty Stores, and Others), and Region 2024-2032
The Indian sanitary napkin market size reached US$ 758.5 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,659.6 Million by 2032, exhibiting a growth rate (CAGR) of 8.8% during 2024-2032.
Sanitary napkins, or sanitary pads, are thin pads made of absorbent materials. They play a vital role in feminine hygiene as they soak the menstrual fluid during menstruation. A sanitary napkin contains four functional components including fluid acquisition layer, distribution component, absorbent structure and liquid impervious membrane. These napkins can be found in different sizes and shapes with varying capacities of absorption. In India, the increasing awareness about menstrual hygiene is supporting the demand for sanitary napkins. Moreover, the utilization of high-quality and environment-friendly raw materials to produce these pads is further providing an impetus to the growth of the market.
Over the past few years, the Government of India has started partnering with several private entities and non-governmental organizations to take initiatives for popularizing the use of sanitary napkins, particularly among the underprivileged and rural women. Some of these initiatives include the Reproductive and Child Health Program, Eco Femme and My Pad. In addition to this, an expansion in the female workforce has led to improved decision-making and purchasing power among women. Owing to this, manufacturers can directly target the female audience and, in turn, influence their purchasing behavior. Technological advances, such as superabsorbent fiber technology, have further enabled manufacturers to focus on introducing high absorption capability in sanitary napkins. Other than this, they are also introducing organic and chemical-free variants, which is having a positive impact on market growth.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the Indian sanitary napkin market report, along with forecasts at the country and state level from 2024-2032. Our report has categorized the market based on product type and distributional channel.
Breakup by Product Type:
Disposable Menstrual Pads
Cloth Menstrual Pads
Biodegradable Menstrual Pads
At present, disposable menstrual pads represent the most popular product type. The demand for these pads can be primarily attributed to the awareness campaigns led by the Central and State Governments, along with various NGOs and multinational companies.
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Pharmacies
Convenience Stores
Online
Specialty Stores
Others
The market is segmented on the basis of the distribution channel, wherein supermarkets and hypermarkets represent the largest segment, holding the majority of the total market share.
Regional Insights:
Maharashtra
Delhi-NCR
Tamil Nadu
Karnataka
Gujarat
Others
On the geographical front, Maharashtra represents the biggest sanitary napkin market in India, holding the majority of the market share.
Competitive Landscape:
The nature of the market is concentrated with the presence of few manufacturers who compete in terms of prices, quality and innovation. Some of the leading players operating in the market are:
P&G
Johnson & Johnson
Unicharm
Emami, Ltd.
Mankind
Kimberly-Clark
Edgewell
Key Questions Answered in This Report
1. What was the size of the Indian sanitary napkin market in 2023?
2. What is the expected growth rate of the Indian sanitary napkin market during 2024-2032?
3. What are the key factors driving the Indian sanitary napkin market?
4. What has been the impact of COVID-19 on the Indian sanitary napkin market?
5. What is the breakup of the Indian sanitary napkin market based on the product type?
6. What is the breakup of the Indian sanitary napkin market based on the distribution channel?
7. What are the key regions in the Indian sanitary napkin market?
8. Who are the key players/companies in the Indian sanitary napkin market?
Table of Contents
119 Pages
- 1 Preface
- 2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
- 3 Executive Summary
- 4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
- 5 Global Sanitary Napkins Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.2.1 Volume Trends
- 5.2.2 Value Trends
- 5.3 Market Breakup by Region
- 5.4 Market Breakup by Product Type
- 5.5 Market Forecast
- 6 Indian Sanitary Napkin Market
- 6.1 Market Overview
- 6.2 Market Performance
- 6.2.1 Volume Trends
- 6.2.2 Value Trends
- 6.3 Impact of COVID-19
- 6.4 Price Analysis
- 6.4.1 Key Price Indicators
- 6.4.2 Price Structure
- 6.4.3 Price Trends
- 6.5 Imports and Exports
- 6.5.1 Imports by Major Countries
- 6.5.2 Exports by Major Countries
- 6.6 Market Breakup by Product Type
- 6.7 Market Breakup by Distribution Channel
- 6.8 Market Breakup by Region
- 6.9 Market Forecast
- 7 Market Breakup by Product Type
- 7.1 Disposable Menstrual Pads
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Cloth Menstrual Pads
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 7.3 Biodegradable Menstrual Pads
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
- 8 Market Breakup by Distribution Channel
- 8.1 Supermarkets and Hypermarkets
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Pharmacies
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
- 8.3 Convenience Stores
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
- 8.4 Online
- 8.4.1 Market Trends
- 8.4.2 Market Forecast
- 8.5 Speciality Stores
- 8.5.1 Market Trends
- 8.5.2 Market Forecast
- 8.6 Others
- 8.6.1 Market Trends
- 8.6.2 Market Forecast
- 9 Market Breakup by Region
- 9.1 Maharashtra
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Delhi-NCR
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 9.3 Tamil Nadu
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
- 9.4 Karnataka
- 9.4.1 Market Trends
- 9.4.2 Market Forecast
- 9.5 Gujarat
- 9.5.1 Market Trends
- 9.5.2 Market Forecast
- 9.6 Others
- 9.6.1 Market Trends
- 9.6.2 Market Forecast
- 10 Competitive Landscape
- 10.1 Market Breakup by Key Players
- 10.2 Competitive Structure
- 10.3 Market Entry
- 10.3.1 Setting Up New Plant
- 10.3.2 Joint Ventures with Multinationals
- 10.3.3 Buying Equity in Existing Firms
- 11 Value Chain Analysis
- 11.1 Overview
- 11.2 Raw Material Suppliers
- 11.3 Sanitary Napkin Manufacturers
- 11.4 Distributors
- 11.5 Hospitals
- 11.6 Exporters
- 11.7 Retailers
- 12 SWOT Analysis
- 12.1 Overview
- 12.2 Strengths
- 12.3 Weaknesses
- 12.4 Opportunities
- 12.5 Threats
- 13 Porters Five Forces Analysis
- 13.1 Overview
- 13.2 Bargaining Power of Buyers
- 13.3 Bargaining Power of Suppliers
- 13.4 Degree of Rivalry
- 13.5 Threat of New Entrants
- 13.6 Threat of Substitutes
- 14 Sanitary Napkin Manufacturing Process
- 14.1 Product Overview
- 14.2 Detailed Process Flow
- 14.3 Various Unit Operations Involved
- 14.4 Mass Balance and Raw Material Requirements
- 15 Project Details, Requirements and Costs Involved
- 15.1 Land, Location and Site Development
- 15.2 Construction Requirements and Expenditures
- 15.3 Plant Machinery
- 15.4 Machinery Pictures
- 15.5 Raw Materials Requirements and Expenditures
- 15.6 Raw Material and Final Product Pictures
- 15.7 Packaging Requirements and Expenditures
- 15.8 Transportation Requirements and Expenditures
- 15.9 Utilities Requirements and Expenditures
- 15.10 Manpower Requirements and Expenditures
- 15.11 Other Capital Investments
- 16 Loans and Financial Assistance
- 17 Project Economics
- 17.1 Capital Cost of the Project
- 17.2 Techno-Economic Parameters
- 17.3 Product Pricing and Margins across Various Levels of the Supply Chain
- 17.4 Taxation and Depreciation
- 17.5 Income Projections
- 17.6 Expenditure Projections
- 17.7 Financial Analysis
- 17.8 Profit Analysis
- 18 Profiles of Key Players
Pricing
Currency Rates
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