India Ayurvedic Wellness Market Size, Share, Trends and Forecast 2025-2033
Description
The India ayurvedic wellness market size reached USD 10.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 42.2 Billion by 2033, exhibiting a growth rate (CAGR) of 16.2% during 2025-2033. The rising consumer preference for natural and holistic healthcare, increasing government support for Ayurveda, growing awareness about preventive healthcare, expanding online and offline distribution channels, surging investments in Ayurvedic research and development (R&D), and the integration of Ayurveda with modern wellness trends are expanding the India ayurvedic wellness market share.
India Ayurvedic Wellness Market Trends:
Growing Consumer Preference for Natural and Herbal Products
The Indian Ayurvedic wellness market is witnessing a significant increase in demand as consumers increasingly prefer natural, chemical-free, and plant-based alternatives over synthetic products. This shift is driven by rising awareness regarding the health benefits of Ayurveda, concerns over synthetic ingredients, and the growing influence of holistic well-being. The popularity of Ayurvedic personal care and beauty products has risen sharply, with companies introducing innovative formulations such as herbal skincare, hair care, and organic cosmetics. Additionally, the COVID-19 pandemic has amplified the need for immunity-boosting solutions, leading to increased sales of Ayurvedic dietary supplements and herbal medicines. With government initiatives such as the AYUSH Ministry promoting traditional medicine and the rise of e-commerce platforms facilitating easy access to Ayurvedic products, therefore India Ayurvedic wellness market growth is expected to accelerate further. According to an industry report published on March 28, 2025, the WHO Global Traditional Medicine Centre in Jamnagar was established to promote global wellness and evidence-based research in traditional medicine. It also includes efforts to incorporate Ayurveda with contemporary medical procedures. In order to increase the export and international recognition of AYUSH goods and services, the Ministry has also created a Central Sector Scheme for International Cooperation. Additionally, to advance integrative healthcare, departments of integrative medicine have been operationalized at Lady Hardinge Medical College, Vardhman Mahavir Medical College, and Safdarjung Hospital in New Delhi. As consumer preferences continue evolving towards sustainability and wellness, Ayurvedic brands are poised to experience long-term expansion in India’s booming wellness industry.
Expansion of Ayurveda into Mainstream Healthcare
Ayurveda is gradually moving beyond traditional medicine and entering mainstream healthcare in India, driven by an increased focus on integrative treatments. Ayurvedic hospitals, wellness retreats, and clinics are experiencing higher footfalls as people seek alternative and complementary therapies for chronic illnesses, stress management, and lifestyle disorders. The government is actively promoting Ayurveda through policy support, including the establishment of AYUSH health centers and collaborations with pharmaceutical companies for Ayurvedic drug research. For instance, The Ministry of Ayush's Central Council for Research in Ayurvedic Sciences (CCRAS) released a report on March 25, 2025, detailing the development of cooperative networks for integrative and interdisciplinary research over the previous three years to promote evidence-based Ayurveda. To improve community involvement in public health research, programs like Mission Utkarsh and the Ekalavya Model Residential Schools (EMRS) initiative have been started. Furthermore, CCRAS is working on a number of clinical research initiatives, such as a phase II trial on Carctol-S for ovarian cancer and research on Ayurvedic treatments for disorders like Parkinson's disease and ADHD. Moreover, Ayurvedic therapeutic oils and functional foods are gaining traction as they seamlessly integrate into modern lifestyles. Spas and wellness centers are incorporating Ayurveda-based therapies such as Panchakarma and herbal massages, bolstering the sector's revenue. As the demand for preventive healthcare grows, India Ayurvedic wellness market outlook remains positive, with increased investments from global and domestic players fueling innovation, research, and the standardization of Ayurvedic treatments.
India Ayurvedic Wellness Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product type, distribution channel, and end user.
Product Type Insights:
Distribution Channel Insights:
End User Insights:
Regional Insights:
Competitive Landscape:
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Key Questions Answered in This Report:
India Ayurvedic Wellness Market Trends:
Growing Consumer Preference for Natural and Herbal Products
The Indian Ayurvedic wellness market is witnessing a significant increase in demand as consumers increasingly prefer natural, chemical-free, and plant-based alternatives over synthetic products. This shift is driven by rising awareness regarding the health benefits of Ayurveda, concerns over synthetic ingredients, and the growing influence of holistic well-being. The popularity of Ayurvedic personal care and beauty products has risen sharply, with companies introducing innovative formulations such as herbal skincare, hair care, and organic cosmetics. Additionally, the COVID-19 pandemic has amplified the need for immunity-boosting solutions, leading to increased sales of Ayurvedic dietary supplements and herbal medicines. With government initiatives such as the AYUSH Ministry promoting traditional medicine and the rise of e-commerce platforms facilitating easy access to Ayurvedic products, therefore India Ayurvedic wellness market growth is expected to accelerate further. According to an industry report published on March 28, 2025, the WHO Global Traditional Medicine Centre in Jamnagar was established to promote global wellness and evidence-based research in traditional medicine. It also includes efforts to incorporate Ayurveda with contemporary medical procedures. In order to increase the export and international recognition of AYUSH goods and services, the Ministry has also created a Central Sector Scheme for International Cooperation. Additionally, to advance integrative healthcare, departments of integrative medicine have been operationalized at Lady Hardinge Medical College, Vardhman Mahavir Medical College, and Safdarjung Hospital in New Delhi. As consumer preferences continue evolving towards sustainability and wellness, Ayurvedic brands are poised to experience long-term expansion in India’s booming wellness industry.
Expansion of Ayurveda into Mainstream Healthcare
Ayurveda is gradually moving beyond traditional medicine and entering mainstream healthcare in India, driven by an increased focus on integrative treatments. Ayurvedic hospitals, wellness retreats, and clinics are experiencing higher footfalls as people seek alternative and complementary therapies for chronic illnesses, stress management, and lifestyle disorders. The government is actively promoting Ayurveda through policy support, including the establishment of AYUSH health centers and collaborations with pharmaceutical companies for Ayurvedic drug research. For instance, The Ministry of Ayush's Central Council for Research in Ayurvedic Sciences (CCRAS) released a report on March 25, 2025, detailing the development of cooperative networks for integrative and interdisciplinary research over the previous three years to promote evidence-based Ayurveda. To improve community involvement in public health research, programs like Mission Utkarsh and the Ekalavya Model Residential Schools (EMRS) initiative have been started. Furthermore, CCRAS is working on a number of clinical research initiatives, such as a phase II trial on Carctol-S for ovarian cancer and research on Ayurvedic treatments for disorders like Parkinson's disease and ADHD. Moreover, Ayurvedic therapeutic oils and functional foods are gaining traction as they seamlessly integrate into modern lifestyles. Spas and wellness centers are incorporating Ayurveda-based therapies such as Panchakarma and herbal massages, bolstering the sector's revenue. As the demand for preventive healthcare grows, India Ayurvedic wellness market outlook remains positive, with increased investments from global and domestic players fueling innovation, research, and the standardization of Ayurvedic treatments.
India Ayurvedic Wellness Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product type, distribution channel, and end user.
Product Type Insights:
- Ayurvedic Personal Care and Beauty Products
- Ayurvedic Dietary Supplements and Herbal Medicines
- Ayurvedic Therapeutic Oils
- Ayurvedic Beverages and Functional Foods
- Others
Distribution Channel Insights:
- Online Retail
- Offline Retail
End User Insights:
- Individual Consumers
- Spas and Wellness Centers
- Ayurvedic Hospitals and Clinics
- Others
Regional Insights:
- North India
- South India
- East India
- West India
Competitive Landscape:
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Key Questions Answered in This Report:
- How has the India ayurvedic wellness market performed so far and how will it perform in the coming years?
- What is the breakup of the India ayurvedic wellness market on the basis of product type?
- What is the breakup of the India ayurvedic wellness market on the basis of distribution channel?
- What is the breakup of the India ayurvedic wellness market on the basis of end user?
- What is the breakup of the India ayurvedic wellness market on the basis of region?
- What are the various stages in the value chain of the India ayurvedic wellness market?
- What are the key driving factors and challenges in the India ayurvedic wellness market?
- What is the structure of the India ayurvedic wellness market and who are the key players?
- What is the degree of competition in the India ayurvedic wellness market?
Table of Contents
118 Pages
- 1 Preface
- 2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
- 3 Executive Summary
- 4 India Ayurvedic Wellness Market - Introduction
- 4.1 Overview
- 4.2 Market Dynamics
- 4.3 Industry Trends
- 4.4 Competitive Intelligence
- 5 India Ayurvedic Wellness Market Landscape
- 5.1 Historical and Current Market Trends (2019-2024)
- 5.2 Market Forecast (2025-2033)
- 6 India Ayurvedic Wellness Market - Breakup by Product Type
- 6.1 Ayurvedic Personal Care and Beauty Products
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
- 6.2 Ayurvedic Dietary Supplements and Herbal Medicines
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
- 6.3 Ayurvedic Therapeutic Oils
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
- 6.4 Ayurvedic Beverages and Functional Foods
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2019-2024)
- 6.4.3 Market Forecast (2025-2033)
- 6.5 Others
- 6.5.1 Historical and Current Market Trends (2019-2024)
- 6.5.2 Market Forecast (2025-2033)
- 7 India Ayurvedic Wellness Market - Breakup by Distribution Channel
- 7.1 Online Retail
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
- 7.2 Offline Retail
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
- 8 India Ayurvedic Wellness Market - Breakup by End User
- 8.1 Individual Consumers
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
- 8.2 Spas and Wellness Centers
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)
- 8.3 Ayurvedic Hospitals and Clinics
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2019-2024)
- 8.3.3 Market Forecast (2025-2033)
- 8.4 Others
- 8.4.1 Historical and Current Market Trends (2019-2024)
- 8.4.2 Market Forecast (2025-2033)
- 9 India Ayurvedic Wellness Market – Breakup by Region
- 9.1 North India
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2019-2024)
- 9.1.3 Market Breakup by Product Type
- 9.1.4 Market Breakup by Distribution Channel
- 9.1.5 Market Breakup by End User
- 9.1.6 Key Players
- 9.1.7 Market Forecast (2025-2033)
- 9.2 South India
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2019-2024)
- 9.2.3 Market Breakup by Product Type
- 9.2.4 Market Breakup by Distribution Channel
- 9.2.5 Market Breakup by End User
- 9.2.6 Key Players
- 9.2.7 Market Forecast (2025-2033)
- 9.3 East India
- 9.3.1 Overview
- 9.3.2 Historical and Current Market Trends (2019-2024)
- 9.3.3 Market Breakup by Product Type
- 9.3.4 Market Breakup by Distribution Channel
- 9.3.5 Market Breakup by End User
- 9.3.6 Key Players
- 9.3.7 Market Forecast (2025-2033)
- 9.4 West India
- 9.4.1 Overview
- 9.4.2 Historical and Current Market Trends (2019-2024)
- 9.4.3 Market Breakup by Product Type
- 9.4.4 Market Breakup by Distribution Channel
- 9.4.5 Market Breakup by End User
- 9.4.6 Key Players
- 9.4.7 Market Forecast (2025-2033)
- 10 India Ayurvedic Wellness Market – Competitive Landscape
- 10.1 Overview
- 10.2 Market Structure
- 10.3 Market Player Positioning
- 10.4 Top Winning Strategies
- 10.5 Competitive Dashboard
- 10.6 Company Evaluation Quadrant
- 11 Profiles of Key Players
- 11.1 Company A
- 11.1.1 Business Overview
- 11.1.2 Products Offered
- 11.1.3 Business Strategies
- 11.1.4 SWOT Analysis
- 11.1.5 Major News and Events
- 11.2 Company B
- 11.2.1 Business Overview
- 11.2.2 Products Offered
- 11.2.3 Business Strategies
- 11.2.4 SWOT Analysis
- 11.2.5 Major News and Events
- 11.3 Company C
- 11.3.1 Business Overview
- 11.3.2 Products Offered
- 11.3.3 Business Strategies
- 11.3.4 SWOT Analysis
- 11.3.5 Major News and Events
- 11.4 Company D
- 11.4.1 Business Overview
- 11.4.2 Products Offered
- 11.4.3 Business Strategies
- 11.4.4 SWOT Analysis
- 11.4.5 Major News and Events
- 11.5 Company E
- 11.5.1 Business Overview
- 11.5.2 Products Offered
- 11.5.3 Business Strategies
- 11.5.4 SWOT Analysis
- 11.5.5 Major News and Events
- Company names have not been provided here as this is a sample TOC. Complete list to be provided in the final report.
- 12 India Ayurvedic Wellness Market - Industry Analysis
- 12.1 Drivers, Restraints, and Opportunities
- 12.1.1 Overview
- 12.1.2 Drivers
- 12.1.3 Restraints
- 12.1.4 Opportunities
- 12.2 Porters Five Forces Analysis
- 12.2.1 Overview
- 12.2.2 Bargaining Power of Buyers
- 12.2.3 Bargaining Power of Suppliers
- 12.2.4 Degree of Competition
- 12.2.5 Threat of New Entrants
- 12.2.6 Threat of Substitutes
- 12.3 Value Chain Analysis
- 13 Appendix
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