The global identity analytics market size was valued at USD 1,536 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 5,503.5 Million by 2033, exhibiting a CAGR of 15.2% during 2025-2033. North America currently dominates the market, holding a significant market share of over 40.7% in 2024. The major factors driving the market include increasing cyber threats, stringent regulations, digital transformation, cloud adoption, and advancements in AI and machine learning.
Identity analytics is an intelligent identity and access management (IAM) system that detects identity-related threats across information technology (IT) systems. It aids in authenticating dormant users and shared high privileged access (HPA), thereby eliminating the chances of unusual activities and mediating terminated accounts issues. This, in turn, assists enterprises in improving security operations, reducing manual efforts, and providing smarter solutions for dynamically managing decisions. On account of these properties, identity analytics is being adopted in varying small and medium-sized enterprises (SMEs).
Identity Analytics Market Trends:
The widespread adoption of identity analytics across various industrial verticals, such as telecom, retail, hospitality and healthcare due to increasing instances of online fraudulent activities and cyberattacks, is currently driving the identity analytics market growth. In line with this, the sudden outbreak COVID-19 pandemic and the consequent deployment of work-from-home (WFH) and bring your own device (BYOD) models at workplaces has led to the risk of data vulnerability, which is acting as another growth-inducing factor. Additionally, rapid developments in connected technologies, such as the artificial intelligence (AI), Internet of Things (IoT), and cloud-based solutions, for adding another security layer to eliminate surface area attacks are contributing to the market growth. These tools also offer intuitive user experience on electronic devices and multi-factor authentication capabilities, which, in turn, is facilitating their adoption by several small- and medium-sized enterprises (SMEs). Another factor that is positively influencing the market growth is the frequent mergers and acquisitions (M&As) between companies to expand their existing portfolios, which is supporting the market growth. Apart from this, the extensive utilization of identity analytics in the banking, financial services, and insurance (BFSI) industry to reduce interruption during banking operations and provide seamless customer experience is creating a positive outlook for the market further.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the global identity analytics market, along with forecasts at the global, regional, and country levels from 2025-2033. The market has been categorized based on analytics type, component, deployment, organization size, and industry vertical.
Breakup by Analytics Type:
- Descriptive Analytics
- Diagnostic Analytics
- Predictive Analytics
- Prescriptive Analytics
- Software
- Services
- On-premises
- Cloud-based
- Small and Medium-sized Enterprises
- Large Enterprises
- BFSI
- Telecom and IT
- Government
- Manufacturing
- Retail
- Healthcare
- Others
- North America
- United States
- Canada
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
The competitive landscape of the industry has also been examined along with the profiles of the key players being Anomalix Inc., Brainwave GRC, Confluxsys LLC, Evidian, Forgerock Inc., Gurucul Solutions Pvt Ltd., Hitachi ID Systems Inc, Nexis GmbH, Okta Inc., One Identity LLC (Quest Software Inc.), Oracle Corporation, Securonix Inc. and Verint Systems Inc.
Key Questions Answered in This Report
1.How big is the identity analytics market?
2.What is the future outlook of the identity analytics market?
3.What are the key factors driving the identity analytics market?
4.Which region accounts for the largest identity analytics market share?
5.Which are the leading companies in the global identity analytics market?
- 1 Preface
- 2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
- 3 Executive Summary
- 4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
- 5 Global Identity Analytics Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
- 6 Market Breakup by Analytics Type
- 6.1 Descriptive Analytics
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Diagnostic Analytics
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 6.3 Predictive Analytics
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
- 6.4 Prescriptive Analytics
- 6.4.1 Market Trends
- 6.4.2 Market Forecast
- 7 Market Breakup by Component
- 7.1 Software
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Services
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 8 Market Breakup by Deployment
- 8.1 On-premises
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Cloud-based
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
- 9 Market Breakup by Organization Size
- 9.1 Small and Medium-sized Enterprises
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Large Enterprises
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 10 Market Breakup by Industry Vertical
- 10.1 BFSI
- 10.1.1 Market Trends
- 10.1.2 Market Forecast
- 10.2 Telecom and IT
- 10.2.1 Market Trends
- 10.2.2 Market Forecast
- 10.3 Government
- 10.3.1 Market Trends
- 10.3.2 Market Forecast
- 10.4 Manufacturing
- 10.4.1 Market Trends
- 10.4.2 Market Forecast
- 10.5 Retail
- 10.5.1 Market Trends
- 10.5.2 Market Forecast
- 10.6 Healthcare
- 10.6.1 Market Trends
- 10.6.2 Market Forecast
- 10.7 Others
- 10.7.1 Market Trends
- 10.7.2 Market Forecast
- 11 Market Breakup by Region
- 11.1 North America
- 11.1.1 United States
- 11.1.1.1 Market Trends
- 11.1.1.2 Market Forecast
- 11.1.2 Canada
- 11.1.2.1 Market Trends
- 11.1.2.2 Market Forecast
- 11.2 Asia-Pacific
- 11.2.1 China
- 11.2.1.1 Market Trends
- 11.2.1.2 Market Forecast
- 11.2.2 Japan
- 11.2.2.1 Market Trends
- 11.2.2.2 Market Forecast
- 11.2.3 India
- 11.2.3.1 Market Trends
- 11.2.3.2 Market Forecast
- 11.2.4 South Korea
- 11.2.4.1 Market Trends
- 11.2.4.2 Market Forecast
- 11.2.5 Australia
- 11.2.5.1 Market Trends
- 11.2.5.2 Market Forecast
- 11.2.6 Indonesia
- 11.2.6.1 Market Trends
- 11.2.6.2 Market Forecast
- 11.2.7 Others
- 11.2.7.1 Market Trends
- 11.2.7.2 Market Forecast
- 11.3 Europe
- 11.3.1 Germany
- 11.3.1.1 Market Trends
- 11.3.1.2 Market Forecast
- 11.3.2 France
- 11.3.2.1 Market Trends
- 11.3.2.2 Market Forecast
- 11.3.3 United Kingdom
- 11.3.3.1 Market Trends
- 11.3.3.2 Market Forecast
- 11.3.4 Italy
- 11.3.4.1 Market Trends
- 11.3.4.2 Market Forecast
- 11.3.5 Spain
- 11.3.5.1 Market Trends
- 11.3.5.2 Market Forecast
- 11.3.6 Russia
- 11.3.6.1 Market Trends
- 11.3.6.2 Market Forecast
- 11.3.7 Others
- 11.3.7.1 Market Trends
- 11.3.7.2 Market Forecast
- 11.4 Latin America
- 11.4.1 Brazil
- 11.4.1.1 Market Trends
- 11.4.1.2 Market Forecast
- 11.4.2 Mexico
- 11.4.2.1 Market Trends
- 11.4.2.2 Market Forecast
- 11.4.3 Others
- 11.4.3.1 Market Trends
- 11.4.3.2 Market Forecast
- 11.5 Middle East and Africa
- 11.5.1 Market Trends
- 11.5.2 Market Breakup by Country
- 11.5.3 Market Forecast
- 12 SWOT Analysis
- 12.1 Overview
- 12.2 Strengths
- 12.3 Weaknesses
- 12.4 Opportunities
- 12.5 Threats
- 13 Value Chain Analysis
- 14 Porters Five Forces Analysis
- 14.1 Overview
- 14.2 Bargaining Power of Buyers
- 14.3 Bargaining Power of Suppliers
- 14.4 Degree of Competition
- 14.5 Threat of New Entrants
- 14.6 Threat of Substitutes
- 15 Price Analysis
- 16 Competitive Landscape
- 16.1 Market Structure
- 16.2 Key Players
- 16.3 Profiles of Key Players
- 16.3.1 Anomalix Inc.
- 16.3.1.1 Company Overview
- 16.3.1.2 Product Portfolio
- 16.3.2 Brainwave GRC
- 16.3.2.1 Company Overview
- 16.3.2.2 Product Portfolio
- 16.3.3 Confluxsys LLC
- 16.3.3.1 Company Overview
- 16.3.3.2 Product Portfolio
- 16.3.4 Evidian
- 16.3.4.1 Company Overview
- 16.3.4.2 Product Portfolio
- 16.3.5 Forgerock Inc.
- 16.3.5.1 Company Overview
- 16.3.5.2 Product Portfolio
- 16.3.5.3 Financials
- 16.3.6 Gurucul Solutions Pvt Ltd.
- 16.3.6.1 Company Overview
- 16.3.6.2 Product Portfolio
- 16.3.7 Hitachi ID Systems Inc
- 16.3.7.1 Company Overview
- 16.3.7.2 Product Portfolio
- 16.3.8 Nexis GmbH
- 16.3.8.1 Company Overview
- 16.3.8.2 Product Portfolio
- 16.3.9 Okta Inc.
- 16.3.9.1 Company Overview
- 16.3.9.2 Product Portfolio
- 16.3.9.3 Financials
- 16.3.10 One Identity LLC (Quest Software Inc.)
- 16.3.10.1 Company Overview
- 16.3.10.2 Product Portfolio
- 16.3.11 Oracle Corporation
- 16.3.11.1 Company Overview
- 16.3.11.2 Product Portfolio
- 16.3.11.3 Financials
- 16.3.11.4 SWOT Analysis
- 16.3.12 Securonix Inc.
- 16.3.12.1 Company Overview
- 16.3.12.2 Product Portfolio
- 16.3.13 Verint Systems Inc.
- 16.3.13.1 Company Overview
- 16.3.13.2 Product Portfolio
- 16.3.13.3 Financials
- 16.3.13.4 SWOT Analysis
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