Electric Toothbrush Market
Description
The global electric toothbrush market size reached USD 3.6 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 5.0 Billion by 2034, exhibiting a growth rate (CAGR) of 3.76% during 2026-2034. The growing dental health issues among the masses, technological advancements in brush features, endorsements from dental professionals and a shift towards smart, personalized oral care solutions are some of the key factors bolstering the market growth.
Electric Toothbrush Market Analysis:
Technological Advancements in Product Features:
Continuous developments in product characteristics that improve user experience and efficiency are supporting the electric toothbrush market growth. Modern electric toothbrushes come equipped with advanced features like pressure sensors to avoid excessive brushing force and timers to guarantee users brush for the recommended two minutes. Furthermore, certain models provide different brushing modes designed for sensitive teeth, gum care, or whitening, making them more attractive to a wide range of users. Waterpik introduced the Sensonic Electric Toothbrush in August 2023, featuring advanced sonic technology and a specially designed bristle pattern for a deeper clean. Clinically proven to remove up to 4X more plaque bacteria than manual brushing, it offers personalized brushing modes, a long-lasting battery, and ADA acceptance for safety.
Increasing Prevalence of Dental Diseases:
The growing number of dental issues like cavities, gum inflammation, and gum diseases, among the masses is driving the electric toothbrush demand as they are scientifically proven to be more efficient in reducing plaque and gingivitis compared to manual brushing. Individuals are turning to advanced cleaning technologies in order to reduce the risk and development of dental diseases as they become more aware about the connection between oral hygiene and overall health. According to estimates from the World Health Organization (WHO) Global Oral Health Status Report (2022), oral illnesses afflict around 3.5 billion people globally, with middle-income nations accounting for three out of every four cases. 514 million children worldwide suffer from primary tooth caries, whereas an estimated 2 billion adults worldwide suffer from caries of permanent teeth.
Growing Preference for Smart Health Devices:
People are more drawn to smart health products that provide connectivity and data monitoring. Electric toothbrushes with Bluetooth technology and companion apps attract tech-savvy individuals by enabling them to track their brushing routines, get customized advice, and connect with larger health systems. This trend aligns with the overall shift towards tailored health and wellness, with users interested in products that meet their basic needs and provide increased functionality and compatibility with other smart devices. On January 3, 2022, the Oral-B iO10 with iOSense technology was launched by Procter & Gamble, offering live feedback as a smart toothbrush. They further broadened the iO series by introducing budget-friendly options iO4 and iO5, with the goal of enhancing access to oral health care.
Electric Toothbrush Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2026-2034. Our report has categorized the market based on technology, bristle type, distribution channel, and end user.
Breakup by Technology:
The report has provided a detailed breakup and analysis of the market based on the technology. This includes rotational and vibrational. According to the report, rotational represented the largest segment.
Rotational dominates the electric toothbrush market due to its ability to effectively remove plaque and decrease gingivitis. Rotational brushes are very efficient in reaching difficult areas between teeth and along the gum line by spinning the brush head in a full circle or oscillating it back and forth. Dental professionals widely support this technology as it replicates the recommended cleaning technique for effective plaque removal. Rotational electric toothbrushes are becoming more popular due to a variety of product options that appeal to different price ranges and user preferences, making them attractive and accessible to a wide range of buyers.
Breakup by Bristle Type:
A detailed breakup and analysis of the market based on the bristle type have also been provided in the report. This includes soft bristles and nanometer bristles. According to the report, soft bristles accounted for the largest market share.
The electric toothbrush market is mainly dominated by the soft bristles segment, as they are highly recommended by dentists for daily use. Gentle bristles are favored for their ability to be tender on the gums and enamel, minimizing the likelihood of irritation and harm while efficiently eliminating plaque. This kind of bristle is suitable for a wide variety of users, including individuals with sensitive teeth and gum issues. Soft bristles are popular as they are suitable for every age, making them a versatile option for families. Soft bristles continue to be the top choice in electric toothbrush market due to growing user awareness about oral health.
Breakup by Distribution Channel:
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes online and offline. According to the report, offline represented the largest segment.
Offline represents the largest segment as users prefer to see products in person before buying. Individuals can receive product demonstrations and guidance from knowledgeable staff at offline channels, such as supermarkets, pharmacies, and specialty stores. The hands-on shopping experience, along with expert advice, assists buyers in making well-informed choices, especially when purchasing more expensive options. According to the December 2021 Monthly Retail Trade Report published by the US Department of Commerce Retail Indicator Division, the US retail sales for 2021 were $6.6 trillion, a 17.9% increase over the previous year. In addition, physical stores increased at a greater rate than e-commerce, with physical store growth of 18.5% compared to e-commerce growth of 14.2%. Furthermore, the availability of electric toothbrushes in brick-and-mortar stores encourages spontaneous purchases and provides improved accessibility for a broader range of buyers.
Breakup by End User:
A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes adults and children. According to the report, adults accounted for the largest market share.
Adults dominate the market as per the electric toothbrush market overview, driven by the growing demand among this demographic for advanced dental care solutions. Adults typically show a stronger dedication to oral care due to dental problems like gum disease and tooth decay that become common with age. They are more inclined to purchase electric toothbrushes, which are proven to be more effective than manual brushes in lowering plaque and improving gum health. Based on the Adult Oral Health Survey 2021, between the ages of 16 and 24, the percentage of individuals who reported being told they had gum disease was 4%, and between the ages of 55 and 64, the proportion rose to 28%.
Breakup by Region:
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for electric toothbrush.
North America is the biggest region due to the growing user knowledge about dental hygiene, rising disposable income, and the strong presence of top dental care brands. The region emphasizes the importance of dental beauty and wellness, leading to the use of advanced dental tools, such as electric toothbrushes. Additionally, the existence of a robust retail system for health and wellness products, both online and physical stores, is increasing accessibility and options for users. According to updated estimates from the U.S. Census Bureau's 2022 Annual Retail Trade Survey (ARTS), U.S. retail sales (NAICS 44–45) climbed 8.0% from $6,519.8 billion in 2021 to $7,041.0 billion in 2022. Moreover, the ongoing innovation in product features and connectivity aimed at enhancing user experience continues is offering a favorable electric toothbrush market outlook.
Competitive Landscape:
Major electric toothbrush companies are focusing on innovation and technological integration to differentiate their products. They are enhancing toothbrushes with features like Bluetooth connectivity, pressure sensors, and AI-driven brushing guidance to improve user experience and effectiveness. These companies are also expanding their international presence through strategic partnerships and acquisitions, aiming to tap into new and emerging markets. For instance, in March 2021, Colgate–Palmolive and Philips had partnered to launch electric toothbrushes in Latin America under the Philips Colgate co-brand. Their goal is to raise the use of electric toothbrushes in the area by utilizing the technology of Philips and the market position of Colgate, with an emphasis on distribution and awareness.
The report provides a comprehensive analysis of the competitive landscape in the global electric toothbrush market with detailed profiles of all major companies, including:
1.What was the size of the global electric toothbrush market in 2025?
2.What is the expected growth rate of the global electric toothbrush market during 2026-2034?
3.What are the key factors driving the global electric toothbrush market?
4.What has been the impact of COVID-19 on the global electric toothbrush market?
5.What is the breakup of the global electric toothbrush market based on the technology?
6.What is the breakup of the global electric toothbrush market based on the bristle type?
7.What is the breakup of the global electric toothbrush market based on the distribution channel?
8.What is the breakup of the global electric toothbrush market based on the end user?
9.What are the key regions in the global electric toothbrush market?
10.Who are the key players/companies in the global electric toothbrush market?
Electric Toothbrush Market Analysis:
- Major Market Drivers: The market is showing moderate growth attributed to the increasing awareness about oral hygiene and advancements in technology.
- Key Market Trends: Electric toothbrush market recent developments like the integration of technology in electric toothbrushes, such as Bluetooth connectivity and artificial intelligence (AI) algorithms, to track brushing habits and improve oral health is bolstering the market growth.
- Geographical Trends: North America dominates the market owing to the rising individual awareness and willingness to invest in advanced dental care products.
- Competitive Landscape: Some of the major market players in the electric toothbrush industry include Colgate-Palmolive Company, Conair LLC, Den-Mat Holdings, LLC, Fairywill, FOREO, Koninklijke Philips N.V., Lion Corporation, Panasonic Corporation, Procter & Gamble Company and Shenzhen Risun Technology Co. Ltd, among many others.
- Challenges and Opportunities: High cost associated with advanced technology, which can be a barrier for users in less affluent regions is affecting the electric toothbrush market revenue. However, innovation in product features and connectivity that cater to users demand for personalized health analytics.
Technological Advancements in Product Features:
Continuous developments in product characteristics that improve user experience and efficiency are supporting the electric toothbrush market growth. Modern electric toothbrushes come equipped with advanced features like pressure sensors to avoid excessive brushing force and timers to guarantee users brush for the recommended two minutes. Furthermore, certain models provide different brushing modes designed for sensitive teeth, gum care, or whitening, making them more attractive to a wide range of users. Waterpik introduced the Sensonic Electric Toothbrush in August 2023, featuring advanced sonic technology and a specially designed bristle pattern for a deeper clean. Clinically proven to remove up to 4X more plaque bacteria than manual brushing, it offers personalized brushing modes, a long-lasting battery, and ADA acceptance for safety.
Increasing Prevalence of Dental Diseases:
The growing number of dental issues like cavities, gum inflammation, and gum diseases, among the masses is driving the electric toothbrush demand as they are scientifically proven to be more efficient in reducing plaque and gingivitis compared to manual brushing. Individuals are turning to advanced cleaning technologies in order to reduce the risk and development of dental diseases as they become more aware about the connection between oral hygiene and overall health. According to estimates from the World Health Organization (WHO) Global Oral Health Status Report (2022), oral illnesses afflict around 3.5 billion people globally, with middle-income nations accounting for three out of every four cases. 514 million children worldwide suffer from primary tooth caries, whereas an estimated 2 billion adults worldwide suffer from caries of permanent teeth.
Growing Preference for Smart Health Devices:
People are more drawn to smart health products that provide connectivity and data monitoring. Electric toothbrushes with Bluetooth technology and companion apps attract tech-savvy individuals by enabling them to track their brushing routines, get customized advice, and connect with larger health systems. This trend aligns with the overall shift towards tailored health and wellness, with users interested in products that meet their basic needs and provide increased functionality and compatibility with other smart devices. On January 3, 2022, the Oral-B iO10 with iOSense technology was launched by Procter & Gamble, offering live feedback as a smart toothbrush. They further broadened the iO series by introducing budget-friendly options iO4 and iO5, with the goal of enhancing access to oral health care.
Electric Toothbrush Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2026-2034. Our report has categorized the market based on technology, bristle type, distribution channel, and end user.
Breakup by Technology:
- Rotational
- Vibrational
The report has provided a detailed breakup and analysis of the market based on the technology. This includes rotational and vibrational. According to the report, rotational represented the largest segment.
Rotational dominates the electric toothbrush market due to its ability to effectively remove plaque and decrease gingivitis. Rotational brushes are very efficient in reaching difficult areas between teeth and along the gum line by spinning the brush head in a full circle or oscillating it back and forth. Dental professionals widely support this technology as it replicates the recommended cleaning technique for effective plaque removal. Rotational electric toothbrushes are becoming more popular due to a variety of product options that appeal to different price ranges and user preferences, making them attractive and accessible to a wide range of buyers.
Breakup by Bristle Type:
- Soft Bristles
- Nanometer Bristles
A detailed breakup and analysis of the market based on the bristle type have also been provided in the report. This includes soft bristles and nanometer bristles. According to the report, soft bristles accounted for the largest market share.
The electric toothbrush market is mainly dominated by the soft bristles segment, as they are highly recommended by dentists for daily use. Gentle bristles are favored for their ability to be tender on the gums and enamel, minimizing the likelihood of irritation and harm while efficiently eliminating plaque. This kind of bristle is suitable for a wide variety of users, including individuals with sensitive teeth and gum issues. Soft bristles are popular as they are suitable for every age, making them a versatile option for families. Soft bristles continue to be the top choice in electric toothbrush market due to growing user awareness about oral health.
Breakup by Distribution Channel:
- Online
- Offline
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes online and offline. According to the report, offline represented the largest segment.
Offline represents the largest segment as users prefer to see products in person before buying. Individuals can receive product demonstrations and guidance from knowledgeable staff at offline channels, such as supermarkets, pharmacies, and specialty stores. The hands-on shopping experience, along with expert advice, assists buyers in making well-informed choices, especially when purchasing more expensive options. According to the December 2021 Monthly Retail Trade Report published by the US Department of Commerce Retail Indicator Division, the US retail sales for 2021 were $6.6 trillion, a 17.9% increase over the previous year. In addition, physical stores increased at a greater rate than e-commerce, with physical store growth of 18.5% compared to e-commerce growth of 14.2%. Furthermore, the availability of electric toothbrushes in brick-and-mortar stores encourages spontaneous purchases and provides improved accessibility for a broader range of buyers.
Breakup by End User:
- Adults
- Children
A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes adults and children. According to the report, adults accounted for the largest market share.
Adults dominate the market as per the electric toothbrush market overview, driven by the growing demand among this demographic for advanced dental care solutions. Adults typically show a stronger dedication to oral care due to dental problems like gum disease and tooth decay that become common with age. They are more inclined to purchase electric toothbrushes, which are proven to be more effective than manual brushes in lowering plaque and improving gum health. Based on the Adult Oral Health Survey 2021, between the ages of 16 and 24, the percentage of individuals who reported being told they had gum disease was 4%, and between the ages of 55 and 64, the proportion rose to 28%.
Breakup by Region:
- North America
- United States
- Canada
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for electric toothbrush.
North America is the biggest region due to the growing user knowledge about dental hygiene, rising disposable income, and the strong presence of top dental care brands. The region emphasizes the importance of dental beauty and wellness, leading to the use of advanced dental tools, such as electric toothbrushes. Additionally, the existence of a robust retail system for health and wellness products, both online and physical stores, is increasing accessibility and options for users. According to updated estimates from the U.S. Census Bureau's 2022 Annual Retail Trade Survey (ARTS), U.S. retail sales (NAICS 44–45) climbed 8.0% from $6,519.8 billion in 2021 to $7,041.0 billion in 2022. Moreover, the ongoing innovation in product features and connectivity aimed at enhancing user experience continues is offering a favorable electric toothbrush market outlook.
Competitive Landscape:
Major electric toothbrush companies are focusing on innovation and technological integration to differentiate their products. They are enhancing toothbrushes with features like Bluetooth connectivity, pressure sensors, and AI-driven brushing guidance to improve user experience and effectiveness. These companies are also expanding their international presence through strategic partnerships and acquisitions, aiming to tap into new and emerging markets. For instance, in March 2021, Colgate–Palmolive and Philips had partnered to launch electric toothbrushes in Latin America under the Philips Colgate co-brand. Their goal is to raise the use of electric toothbrushes in the area by utilizing the technology of Philips and the market position of Colgate, with an emphasis on distribution and awareness.
The report provides a comprehensive analysis of the competitive landscape in the global electric toothbrush market with detailed profiles of all major companies, including:
- Colgate-Palmolive Company
- Conair LLC
- Den-Mat Holdings, LLC
- Fairywill
- FOREO
- Koninklijke Philips N.V.
- Lion Corporation
- Panasonic Corporation
- Procter & Gamble Company
- Shenzhen Risun Technology Co. Ltd
1.What was the size of the global electric toothbrush market in 2025?
2.What is the expected growth rate of the global electric toothbrush market during 2026-2034?
3.What are the key factors driving the global electric toothbrush market?
4.What has been the impact of COVID-19 on the global electric toothbrush market?
5.What is the breakup of the global electric toothbrush market based on the technology?
6.What is the breakup of the global electric toothbrush market based on the bristle type?
7.What is the breakup of the global electric toothbrush market based on the distribution channel?
8.What is the breakup of the global electric toothbrush market based on the end user?
9.What are the key regions in the global electric toothbrush market?
10.Who are the key players/companies in the global electric toothbrush market?
Table of Contents
148 Pages
- 1 Preface
- 2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
- 3 Executive Summary
- 4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
- 5 Global Electric Toothbrush Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
- 6 Market Breakup by Technology
- 6.1 Rotational
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Vibrational
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 7 Market Breakup by Bristle Type
- 7.1 Soft Bristles
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Nanometer Bristles
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 8 Market Breakup by Distribution Channel
- 8.1 Online
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Offline
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
- 9 Market Breakup by End User
- 9.1 Adults
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Children
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 10 Market Breakup by Region
- 10.1 North America
- 10.1.1 United States
- 10.1.1.1 Market Trends
- 10.1.1.2 Market Forecast
- 10.1.2 Canada
- 10.1.2.1 Market Trends
- 10.1.2.2 Market Forecast
- 10.2 Asia Pacific
- 10.2.1 China
- 10.2.1.1 Market Trends
- 10.2.1.2 Market Forecast
- 10.2.2 Japan
- 10.2.2.1 Market Trends
- 10.2.2.2 Market Forecast
- 10.2.3 India
- 10.2.3.1 Market Trends
- 10.2.3.2 Market Forecast
- 10.2.4 South Korea
- 10.2.4.1 Market Trends
- 10.2.4.2 Market Forecast
- 10.2.5 Australia
- 10.2.5.1 Market Trends
- 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
- 10.2.6.1 Market Trends
- 10.2.6.2 Market Forecast
- 10.2.7 Others
- 10.2.7.1 Market Trends
- 10.2.7.2 Market Forecast
- 10.3 Europe
- 10.3.1 Germany
- 10.3.1.1 Market Trends
- 10.3.1.2 Market Forecast
- 10.3.2 France
- 10.3.2.1 Market Trends
- 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
- 10.3.3.1 Market Trends
- 10.3.3.2 Market Forecast
- 10.3.4 Italy
- 10.3.4.1 Market Trends
- 10.3.4.2 Market Forecast
- 10.3.5 Spain
- 10.3.5.1 Market Trends
- 10.3.5.2 Market Forecast
- 10.3.6 Russia
- 10.3.6.1 Market Trends
- 10.3.6.2 Market Forecast
- 10.3.7 Others
- 10.3.7.1 Market Trends
- 10.3.7.2 Market Forecast
- 10.4 Latin America
- 10.4.1 Brazil
- 10.4.1.1 Market Trends
- 10.4.1.2 Market Forecast
- 10.4.2 Mexico
- 10.4.2.1 Market Trends
- 10.4.2.2 Market Forecast
- 10.4.3 Others
- 10.4.3.1 Market Trends
- 10.4.3.2 Market Forecast
- 10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast
- 11 SWOT Analysis
- 11.1 Overview
- 11.2 Strengths
- 11.3 Weaknesses
- 11.4 Opportunities
- 11.5 Threats
- 12 Value Chain Analysis
- 13 Porters Five Forces Analysis
- 13.1 Overview
- 13.2 Bargaining Power of Buyers
- 13.3 Bargaining Power of Suppliers
- 13.4 Degree of Competition
- 13.5 Threat of New Entrants
- 13.6 Threat of Substitutes
- 14 Price Analysis
- 15 Competitive Landscape
- 15.1 Market Structure
- 15.2 Key Players
- 15.3 Profiles of Key Players
- 15.3.1 Colgate-Palmolive Company
- 15.3.1.1 Company Overview
- 15.3.1.2 Product Portfolio
- 15.3.1.3 Financials
- 15.3.1.4 SWOT Analysis
- 15.3.2 Conair LLC
- 15.3.2.1 Company Overview
- 15.3.2.2 Product Portfolio
- 15.3.3 Den-Mat Holdings, LLC
- 15.3.3.1 Company Overview
- 15.3.3.2 Product Portfolio
- 15.3.4 Fairywill
- 15.3.4.1 Company Overview
- 15.3.4.2 Product Portfolio
- 15.3.4.3 Financials
- 15.3.4.4 SWOT Analysis
- 15.3.5 FOREO
- 15.3.5.1 Company Overview
- 15.3.5.2 Product Portfolio
- 15.3.5.3 Financials
- 15.3.5.4 SWOT Analysis
- 15.3.6 Koninklijke Philips N.V.
- 15.3.6.1 Company Overview
- 15.3.6.2 Product Portfolio
- 15.3.6.3 Financials
- 15.3.6.4 SWOT Analysis
- 15.3.7 Lion Corporation
- 15.3.7.1 Company Overview
- 15.3.7.2 Product Portfolio
- 15.3.7.3 Financials
- 15.3.8 Panasonic Corporation
- 15.3.8.1 Company Overview
- 15.3.8.2 Product Portfolio
- 15.3.8.3 Financials
- 15.3.8.4 SWOT Analysis
- 15.3.9 Procter & Gamble Company
- 15.3.9.1 Company Overview
- 15.3.9.2 Product Portfolio
- 15.3.9.3 Financials
- 15.3.9.4 SWOT Analysis
- 15.3.10 Shenzhen Risun Technology Co. Ltd
- 15.3.10.1 Company Overview
- 15.3.10.2 Product Portfolio
Pricing
Currency Rates
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