Digital Signage Market

The global digital signage market size was valued at USD 30.1 Billion in 2025. Looking forward, IMARC Group estimates the market to reach USD 49.4 Billion by 2034, exhibiting a CAGR of 5.40% from 2026-2034. North America currently dominates the market, holding a market share of over 37.2% in 2025 . The escalating demand for interactive and visually engaging content, several improvements in display technologies, and the growing influence of smart cities are driving the market growth.

The expansion of smart city initiatives is significantly propelling the growth of the digital signage market. Governments across the globe are investing in smart city projects to improve urban living through technology integration. Digital signage plays a pivotal role in these developments by facilitating real-time information dissemination, interactive public services, and efficient urban management. In India, the Smart Cities Mission, launched in 2015, aims to develop 100 smart cities with a focus on sustainable and citizen-friendly urban areas. As of July 2024, 7,202 out of 8,018 tendered projects have been completed, utilizing ₹144,530 crores out of the total tendered amount of ₹164,163 crores. These projects often incorporate digital signage for applications such as traffic management, public announcements, and interactive kiosks, thereby driving demand in the digital signage market. The global trend towards smart cities is further evidenced by projections that over 500 cities will implement digital twin technology by 2025, potentially saving $280 billion by 2030. Digital signage is a critical component of these digital twins, providing dynamic interfaces for data visualization and public interaction.

The U.S. digital signage market is emerging as a major disruptor, holding 87.70% of the total share. The market is experiencing robust growth, driven by technological advancements, increased demand for dynamic advertising, and the expansion of smart city initiatives. The proliferation of high-resolution display technologies, such as 4K and 8K, has enhanced the visual appeal of digital signage, making it a preferred medium for advertisers aiming to engage consumers effectively. This trend is particularly noticeable in the retail sector, where businesses utilize digital displays to attract customers and influence purchasing decisions. Government initiatives promoting digital equity and broadband adoption have further bolstered the market. Moreover, the rise of smart cities has led to the integration of digital signage for public information dissemination, advertising, and wayfinding, contributing to market expansion.

DIGITAL SIGNAGE MARKET TRENDS:

Growing Demand for Visually Engaging Content

The shifting preferences among businesses from traditional static signage towards interactive content delivery mechanisms to captivate their audiences are among the digital signage market growth factors. For example, in September 2023, SAMSUNG launched 'The Wall for Virtual Production in Europe, introducing two models, P2.1 and P1.68, as part of its digital signage series. Additionally, these ultra-large LED walls offer enhanced visual effects and reduced production costs and time. They are specifically designed for virtual content creation and provide features, such as a curvature range of up to 5,800R for a more realistic field of view, virtual production management (VPM) software for efficient screen management, genlock for seamless signal alignment, high picture quality in virtual production environments, etc. Besides this, in February 2023, Winamte Inc. announced the introduction of an outdoor display series that brings higher visibility for digital drive-thru menus, smart cities, bus shelter advertising, and window displays. The company was looking forward to providing improved image clarity, light transmission, and drift-free operation via product offerings.

Advancements in Display Technologies

The increasing usage of organic light-emitting diode (OLED) and light-emitting diode (LED), as they offer improved color accuracy, higher resolutions, and energy efficiency, thereby enhancing the visual quality of digital signage displays, is stimulating the digital signage industry revenue. Besides this, the elevating demand for digitized technology is bolstering the digital signage industry's worth. For instance, in March 2022, ViewSonic Corp., a global visual solutions provider, displayed its myViewBoard Sens, an educational technology, at the BETT show. This technology is embedded with AI technology that facilitates wellness in the classroom and elevates student engagement.

Increasing Digital Advertising Solutions

Various industries, including healthcare, retail, transportation, etc., are widely adopting digital signage to engage their target audience effectively, thereby positively influencing the global digital signage market. Additionally, retailers are using these solutions for in-store promotions, thereby enhancing customer experiences. For instance, in February 2022, BurgerFi International Inc., owner of one of the nation's premium casual dining and fast-casual concepts, BurgerFi, and the high-quality casual dining brand Anthony's Coal Fired Pizza & Wings, had chosen Hughes Network Systems LLC (HUGHES), a US-based company, to optimize, upgrade, and manage the network infrastructures and digital signage. Besides this, digital signage solutions are gaining extensive traction in the healthcare industry to offer critical information to patients, which is further fueling the digital signage market. For instance, in January 2022, Mvix, a digital signage solution supplier, introduced Mvix CMS, a cloud-based program focusing on device health monitoring and system security. The CMS interface enables a more efficient workflow.

DIGITAL SIGNAGE INDUSTRY SEGMENTATION:

IMARC Group provides an analysis of the key trends in each segment of the global digital signage market, along with forecast at the global, regional, and country levels from 2026-2034. The market has been categorized based on type, component, technology, application, location, and size.

Analysis by Type:

• Video Walls
• Video Screen
• Transparent LED Screen
• Digital Poster
• Kiosks
• Others

Video walls stand as the largest component in 2025, holding around 26.1% of the market. According to the digital signage industry statistics, the video walls segment is primarily driven by the escalating demand for immersive visual experiences in several settings, including control rooms, retail stores, public spaces, etc. Furthermore, businesses are using video walls to capture the attention of their audiences with dynamic and vibrant content. For instance, in September 2023, SAMSUNG introduced 'The Wall for Virtual Production' in Europe by launching two models, P1.68 and P2.1, as part of its digital signage series.

Analysis by Component:

• Hardware
• Software
• Service

Hardware leads the market with around 77.5% of market share in 2025. Based on the report, hardware holds the largest market share. The increasing demand for advanced display technologies, including LED and OLED, which provide higher resolutions and vibrant visuals, thereby improving the overall viewing experience, is primarily driving the growth of the market in this segmentation. Moreover, the inflating need for durable and energy-efficient hardware components is also acting as another significant growth-inducing factor. Besides this, as businesses seek cost-effective and sustainable digital signage solutions, the hardware will continue to hold the largest share in the industry.

Analysis by Technology:

• LCD/LED
• Projection
• Others

LCD/LED leads the market with around 44.8% of market share in 2025. According to the report, LCD/LED accounted for the largest market share as it is bolstered, owing to the rising popularity of high-resolution displays, particularly in the commercial and consumer electronics sectors. The proliferation of 8K and 4K televisions, along with the need for more immersive and larger screens, is catalyzing the growth of LCD/LED technology. For example, in February 2022, NanoLumens, an American private corporation that manufactures and designs LED displays, launched a transparent LED mesh product series called CLRVU. This exhibit was erected at TK Elevators' headquarters and testing facility at The Battery Atlanta. Moreover, in March 2022, Planar introduced two new LED video wall display variants to serve the needs of fast-paced events and high-ambient light environments. These digital signage market recent developments will continue to fuel the segmentation growth over the forecasted period.

Analysis by Application:

• Retail
• Hospitality
• Entertainment
• Stadiums and Playgrounds
• Corporate
• Banking
• Healthcare
• Education
• Transport
• Others

Retail leads the market with around 24.2% of market share in 2025. According to the report, retail accounted for the largest market share. This segment is primarily fueled by the escalating demand for immersive customer experiences and the elevating usage of digital signage for promotions, dynamic product displays, wayfinding solutions, etc. For example, in February 2023, Winamte Inc. announced the development of an outdoor display series that brings higher visibility for smart cities, bus shelter advertising, digital drive-thru menus, and window displays, among other applications.

Analysis by Location:

• Indoor
• Outdoor

Indoor leads the market with around 62.5% of market share in 2025. According to the report, indoor represented the largest segment. The growing popularity of engaging and interactive customer experiences within enclosed environments is one of the key factors driving the indoor digital signage segment. Apart from this, various other factors, such as the rising adoption of touch-screen displays, the elevating need for navigation and wayfinding solutions in large indoor spaces, and the integration of AI for personalized content delivery, are acting as significant growth-inducing factors.

Analysis by Size:

• Below 32 Inches
• 32 to 52 Inches
• More than 52 Inches

Below 32 inches leads the market with around 52.6% of market share in 2025. According to the report, the below 32 inches accounted for the largest market share. The below 32 inches segment is experiencing significant growth due to the widespread adoption of smaller-sized displays in compact living spaces. Moreover, these screens are cost-effective and find extensive applications in environments where space is limited without compromising visual impact.

Regional Analysis:

• North America United States Canada
• United States
• Canada
• Asia Pacific China Japan India South Korea Australia Indonesia Others
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others
• Europe Germany France United Kingdom Italy Spain Russia Others
• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia
• Others
• Latin America Brazil Mexico Others
• Brazil
• Mexico
• Others
• Middle East and Africa
• United States
• Canada
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others
• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia
• Others
• Brazil
• Mexico
• Others

In 2025, North America has the largest market share of over 37.2%. The shifting preference for digital signage over printed signage, owing to its security and cost profits, is primarily bolstering the regional market. It allows the visualization of safety measures, which is an important component in building smart hotels and associated sectors. This, in turn, is acting as another significant growth-inducing factor. For example, in March 2022, Xpodigital, a full-service convention internet and display technology partner for events and hospitality professionals, relocated key management positions to Las Vegas as the first step toward becoming the city's top pick for entirely managed digital signage and conference internet solutions. Additionally, the interactive wayfinding maps feature of digital signage is gaining extensive traction, as it enhances the guest experience by providing a self-service source of information. In March 2022, PPDS, a supplier of digital signage products and Philips TVs, announced that it is bringing the Apple TV app to its Philips MediaSuiteHospitality TVs in hotels. Apart from this, software providers in North America are further engaged in providing a standard for customized solutions compatible with several operating systems to new entrants in the industry. For example, in February 2022, Samsung launched the Infinity Screen, a brand new, center-hung video board at Sofi Stadium in Los Angeles, California.

Key Regional Takeaways:

UNITED STATES DIGITAL SIGNAGE MARKET ANALYSIS

The growing need for real-time information delivery and improved consumer interaction solutions across several industries is propelling the current growth of the digital signage industry in the United States. Dynamic displays are being actively used by retailers to offer customized discounts and create engaging shopping experiences that increase sales. Healthcare providers are using digital signage to improve patient communication and expedite operations, while the education sector is embracing it more and more for interactive learning resources and real-time campus updates. Digital signage is being used for wayfinding, emergency warnings, and public information since smart cities are growing so quickly. At the same time, new display technologies like OLED and 4K are improving aesthetics and encouraging companies to modernize their current configurations. In order to provide data-driven insights and customized content and promote more customer engagement, businesses are also incorporating AI and IoT capabilities into digital signage. In order to improve visitor experiences, the hotel and tourist sectors are using digital signs for dynamic advertising and interactive kiosks. The travel and tourism sector, as determined by the actual output of goods and services sold directly to tourists, grew by 21.0 percent in 2022, according to the U.S. Bureau of Economic Analysis (BEA). In the meanwhile, small and medium-sized businesses are finding it easier to implement these solutions due to hardware cost reductions and the availability of cloud-based content management systems. Additionally, regulatory compliance requirements for accessible content and sustainability initiatives are influencing the shift towards energy-efficient digital signage.

EUROPE DIGITAL SIGNAGE MARKET ANALYSIS

The digital signage market in Europe is currently experiencing growth driven by specific, evolving factors. Retailers across the region are increasingly integrating advanced signage solutions to enhance in-store customer engagement and deliver tailored, dynamic content based on real-time analytics. Governments and municipal authorities are actively adopting digital displays for smart city initiatives, using them for traffic management, public announcements, and urban planning communication. The corporate sector is focusing on implementing digital signage to improve internal communication and brand visibility during events, meetings, and exhibitions. Simultaneously, the healthcare industry is prioritizing digital displays for patient education and navigation within hospitals and clinics. In order to improve the visitor experience by offering real-time information about events, local attractions, and travel advice, the tourism and hospitality industries are utilizing interactive digital kiosks and displays. The Office for National Statistics reports that in June 2022, there were 3.0 Million foreign visitors to the UK, up from 2.8 Million in May 2022. Context-aware signage solutions are also being developed thanks to developments in AI and IoT technology, and they are being widely used to maximize advertising effectiveness and tailor content delivery. Businesses are choosing more and more energy-efficient digital signage options as environmental awareness rises, which lowers their carbon footprint and improves their communication tools. These factors collectively are propelling the adoption of digital signage in Europe, creating a dynamic market landscape with diverse application possibilities.

ASIA PACIFIC DIGITAL SIGNAGE MARKET ANALYSIS

The Asia-Pacific digital signage market is currently experiencing robust growth driven by the widespread adoption of advanced display technologies across retail, hospitality, and transportation sectors. Retailers are actively deploying interactive digital signage to enhance in-store customer experiences, leveraging features like dynamic content updates and personalized advertising. Hospitality venues, including hotels and restaurants, are increasingly using digital displays to streamline guest communications, offering real-time updates on services, promotions, and event schedules. In the transportation sector, airports, train stations, and bus terminals are rapidly integrating digital signage for real-time passenger information, wayfinding, and emergency announcements, ensuring seamless traveller experiences. Governments across the region are actively promoting smart city initiatives, leading to the installation of digital signage for public information dissemination and urban management. For instance, Smart Cities Mission (SCM) in India, which was launched to improve the quality of life in urban spaces, which has completed more than 90% of the total projects in 2024. Additionally, educational institutions are incorporating digital displays for interactive learning and campus communications, further propelling demand. Corporates are implementing digital signage for internal communications, employee engagement, and hybrid work solutions. The growing penetration of high-speed internet and advancements in display resolution are enabling businesses to adopt more visually impactful digital signage solutions. According to the Press Information Bureau (PIB), in 2024, out of a total Internet subscriber of 954.40 Million in India, there are 398.35 Million rural internet subscribers. Meanwhile, the rising affordability of hardware and software solutions is encouraging small and medium-sized enterprises to invest in this technology, expanding market reach.

LATIN AMERICA DIGITAL SIGNAGE MARKET ANALYSIS

The continued adoption of cutting-edge display technology and interactive solutions across a range of industries is propelling the current notable expansion in the Latin American digital signage market. Particularly in urban areas where competition is fierce, companies in the retail and hospitality sectors are utilizing digital signage to improve client engagement and offer dynamic, customized content. The U.S. Department of Agriculture (USDA) reported that Mexico's retail economy is still thriving, with sales reaching USD 78.4 Billion in 2023. Governments and academic institutions are putting digital signage solutions into place right now to communicate in real time and distribute information effectively across campuses and public areas. Businesses are being encouraged to switch from traditional printed signs to digital formats in response to the growing need for eco-friendly and affordable advertising, which lowers waste and operating costs. Additionally, businesses are using cloud-based digital signage systems to update material remotely and in real-time, meeting the requirements of the geographically diversified Latin American market. Furthermore, the use of digital displays is being further boosted by the expanding influence of localized content strategies and video-based marketing, particularly in areas with significant foot traffic, like shopping malls and transportation hubs. Additionally, the market is growing due to the availability of reasonably priced software and hardware solutions designed to specifically address the needs of small and medium-sized businesses. These factors collectively are creating a robust foundation for the digital signage market’s continued growth in the region.

MIDDLE EAST AND AFRICA DIGITAL SIGNAGE MARKET ANALYSIS

The Middle East and Africa's digital signage market is now being pushed by the growing use of cutting-edge display technology in the transportation, retail, and hospitality industries to improve brand visibility and customer interaction. The food retail industry serves a tech-savvy global consumer base, according to the U.S. Department of Agriculture (USDA). In 2021, food and drink e-commerce increased by 25%. Airports and metro systems are implementing real-time dynamic displays for passenger information and wayfinding, while retailers are incorporating interactive digital signage to promote foot traffic and customize in-store experiences. Governments are actively promoting smart city initiatives, which are fostering the use of digital signage for public information dissemination, traffic management, and advertising. The growing demand for innovative advertising solutions is pushing businesses to adopt digital billboards and LED displays to attract a tech-savvy audience in urban hubs. Additionally, the rapid expansion of quick-service restaurants is fuelling the deployment of digital menu boards to streamline operations and boost customer satisfaction. The adoption of cloud-based content management systems is simplifying the control of geographically dispersed signage networks, enabling real-time updates and cost efficiencies. Furthermore, businesses are leveraging data-driven insights from digital signage systems to optimize marketing strategies and enhance ROI, aligning with the region’s increasing focus on digital transformation. These trends are collectively reshaping the digital advertising and communication landscape in the Middle East and Africa.

TOP DIGITAL SIGNAGE MARKET LEADERS:

Leading players in the digital signage market are focusing on innovation, strategic partnerships, and global expansion to maintain competitive advantage. Companies are investing heavily in research and development (R&D) to introduce cutting-edge display technologies, including organic light-emitting diode (OLED) and 8K resolutions, that enhance visual quality and energy efficiency. These advancements cater to the rising demand for immersive and interactive solutions across industries such as retail, healthcare, and transportation. To strengthen their market presence, top players are engaging in collaborations with software providers and artificial intelligence (AI) developers. This allows for the integration of data analytics and AI-driven features, enabling personalized content delivery and real-time updates, which are increasingly valued by advertisers and public sector clients.

The report provides a comprehensive analysis of the competitive landscape in the digital signage market with detailed profiles of all major companies, including:

• Barco
• Leyard Optoelectronic
• LG Electronics
• Panasonic Holdings Corporation
• Samsung Electronics
• Shanghai Xianshi Electronic Technology Co., Ltd
• Sharp Corporation
• Sony Corporation

LATEST NEWS AND DEVELOPMENTS:

• March 2024: The Accessibility Innovations Company of Nabtesco Corporation has started providing an advertisement distribution service by using digital signage-integrated automatic doors. In addition, the company began supplying digital signage displays for automatic doors seen in commercial and public transit facilities.
• May 2024: PPDS showcased at InfoComm a new, sustainability inspired digital signage, dvLED, software, and AI-driven strategic partnership announcements, plus much more at Philips Booth W2544. Moreover, InfoComm 2024 was held at the Las Vegas Convention Center.
• September 2024: Qbic Technology, a leading innovator in space management and digital signage solutions, announced two new products aimed at elevating the workplace experience: the TD-1070 Lite Space Management & Digital Signage Panel and the BXP-350 Premium 8K Digital Signage Player. These new options demonstrate Qbic's dedication to creating adaptable, high-performance solutions that match the changing demands of modern workplaces and communication contexts.
• October 2024: NoviSign, a global leader in digital signage solutions, has announced a partnership with Amazon to introduce the Amazon Signage Stick, an affordable and efficient media player. The gadget comes pre-installed with NoviSign's software, allowing organizations to instantly transform displays into dynamic communication tools. This cooperation provides a powerful and simple solution for organizations wishing to improve their digital signage initiatives.
• May 2022: MAXHUB Digital Signage facilitates wireless screen sharing across devices and operating systems, while an image latency of less than 90ms provides quality verging on real-time streaming. MAXHUB has introduced a digital signage line that includes MAXHUB Share, which allows wireless screen sharing between devices and operating systems. It enables visual latency of less than 90 milliseconds for quality close to real-time streaming.

DIGITAL SIGNAGE MARKET REPORT SCOPE:

• Type
• Component
• Technology
• Application
• Location
• Size
• Region

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the digital signage market from 2020-2034.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global digital signage market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the digital signage industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.

KEY QUESTIONS ANSWERED IN THIS REPORT

1. How big is the digital signage market?

2. What is the future outlook of the digital signage market?

3. What are the key factors driving the digital signage market?

4. Which region accounts for the largest digital signage market share?

5. Which are the leading companies in the global digital signage market? Show more