Children’s Wear Market Report, 2025-2033
Description
The global children’s wear market size reached USD 302.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 437.1 Billion by 2033, exhibiting a growth rate (CAGR) of 4.2% during 2025-2033. The keenness among people to follow fashion trends influenced by social media and celebrity endorsements, need for sustainable and health-conscious clothing, and continuous advancements in design and technology are some of the factors impelling the market growth.
Children’s Wear Market Analysis:
Growing Emphasis on Sustainability and Ethical Practices
Parents are becoming aware about the environmental and social consequences of their buying choices, resulting in a rising desire for sustainable and ethically produced clothing. Companies are focusing on sustainability by incorporating organic materials and decreasing carbon emissions, which is propelling the market growth. For instance, in April 2021, Carter's introduced KIDCYCLE™, a program in partnership with TerraCycle®, to recycle baby and children's clothing across the country and minimize landfill waste. Parents had the opportunity to accumulate Rewarding Moments points, which allowed them to participate in sustainability initiatives easily.
Rise of Online Retail Channels and Omnichannel Strategies
The emergence of online retail platforms and the adoption of omnichannel tactics are offering a favorable children's wear market outlook. Online platforms offer a convenient alternative for parents to make purchases without the need to physically go to stores. Omnichannel strategies effortlessly combine digital and physical channels to improve user interaction. Companies allocate funds to digital advertising, easy-to-navigate websites, and mobile applications to enhance their visibility on the internet. Moreover, building physical stores enhances digital initiatives by offering hands-on experiences to buyers and strengthening brand recognition. In February 2024, Carter's opened a new kids and baby apparel store in Huber Heights, Ohio, expanding its retail presence. The store operates in NorthPark Shopping Center, offering a range of children's clothing brands.
Shift in Parental Preferences towards Gender-Neutral Clothing
Parents are intentionally turning away from traditional gender expectations, opting for adaptable styles and colors appropriate for any child. This change is in line with larger social movements that support inclusivity and diversity, encouraging companies to expand their offerings to cater to a more diverse range of preferences and identities. By providing gender-neutral choices, brands support parents' changing preferences and help promote an inclusive atmosphere for kids to freely express themselves beyond societal norms. In June 2023, Nike demonstrated their dedication to inclusivity and diversity by unveiling the gender-inclusive 'Kids One Fit' apparel line for Pride month, encouraging acceptance and representation in clothing options for children of all gender identities.
Children’s Wear Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on product category, consumer group, gender, and distribution channel.
Breakup by Product Category:
The report has provided a detailed breakup and analysis of the market based on the product category. This includes apparel, footwear, and others. According to the report, apparel represented the largest segment.
Apparel exhibits a clear dominance in the market owing to the vital role of clothing, such as tops, bottoms, dresses, outerwear, and accessories, in daily lives. Parents appreciate clothes that are comfortable as well as stylish for their children, which is leading to higher children’s wear demand for different ages and occasions. Apart from this, continuous change in fashion trends and the desire for unique outfits for kids in various events is strengthening the market growth. Moreover, key players and retailers are focusing on developing novel children’s wear that consists of new styles and materials to cater to different preferences of parents.
Breakup by Consumer Group:
A detailed breakup and analysis of the market based on the consumer group have also been provided in the report. This includes infant (0-12 months), toddler (1-3yrs), preschool (3-5yrs), and gradeschooler (5-12yrs). According to the report, infant (0-12 months) accounted for the largest market share.
Infant (0-12 months) holds the biggest market share because of various factors, such as the ongoing requirement for clothes as babies rapidly grow out of their outfits, resulting in frequent buying by parents. Additionally, parents frequently choose comfort and functionality as their top priorities when choosing clothes for babies, often selecting soft and breathable fabrics, onesies, and clothes with easy-to-fasten closures. Chicco India launched an autumn-winter 23 kids wear collection in October 2023, which offers comfort and style for infants, toddlers, and young children, featuring a range of garments from jackets to dresses, designed for ages ranging from newborns to early childhood.
Breakup by Gender:
The report has provided a detailed breakup and analysis of the market based on the gender. This includes boys, and girls, unisex. According to the report, girls represented the largest segment.
Girls represent largest segment because of factors, such as the extensive selection of clothing choices like dresses, skirts, tops, and accessories. Additionally, girls often focus on fashion and style, leading to an increased demand for fashionable clothing. In addition, the influence of media and popular culture often highlights fashion for girls more prominently. Moreover, brands and retailers often target their products and marketing tactics towards meeting the diverse preferences and fashions of girls.
Breakup by Distribution Channel:
A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes offline and online. According to the report, online accounted for the largest market share.
nline is the largest segment as per the children’s wear market statistics. The growing number of e-commerce platforms and increasing internet penetration and smartphone adoption, is improving the way parents shop for children's clothing. The size of the global e-commerce market was US$ 21.1 trillion in 2023. With a growth rate (CAGR) of 27.16% from 2024 to 2032, the IMARC Group projects that the market will reach US$ 183.8 trillion by 2032. Online channels offer convenience, a wide variety of options, and the ability to compare prices and read reviews, driving their popularity among busy parents. Moreover, major brands and retailers are prioritizing their online presence, investing in user-friendly websites, mobile apps, and digital marketing strategies to enhance user engagement and capture a larger share of the online market.
Breakup by Region:
Canada
Japan
India
South Korea
Australia
Indonesia
Others
France
United Kingdom
Italy
Spain
Russia
Others
Mexico
Others
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific represents the largest regional market for children’s wear.
Asia Pacific represents the largest segment according to the children's wear market overview. This is because of various factors like rapid urbanization, rising disposable incomes, and the growing middle class with increasing purchasing power. According to the GlobalData, India's urbanization rate in 2021 was 1.34%. In the year 2021, India's pace of urbanization rose by 1.5% yearly. The indicator rose by 19.6% between 2010 and 2021. Moreover, shifting cultural attitudes towards fashion and a desire for premium and international brands are encouraging multinational brands and retailers to actively expand their presence in this lucrative market actively, leveraging localized strategies to capture market share.
Competitive Landscape:
Children’s Wear Market Analysis:
- Major Market Drivers: The market is experiencing steady growth because of the increasing focus on children's fashion and style, coupled with the willingness of parents to spend more on high-quality clothing for their children.
- Key Market Trends: The rising need of customized and personalized clothing items worldwide is bolstering the children’s wear market growth.
- Geographical Trends: Asia Pacific dominates the market attributed to the increasing urbanization, rising disposable incomes, and changing lifestyles.
- Competitive Landscape: Some of the major market players in the children’s wear industry include Adidas AG, Benetton Group Srl, Carter’s, Inc., Cotton On Clothing Pty Ltd, DIESEL USA Inc., Dolce&Gabbana S.r.l., Esprit Global Image GmbH, Fruit of the Loom, Inc., Kimberly-Clark Corporation, Levi Strauss & Co., Mothercare plc, NIKE, Inc., The Children’s Place, Inc., Gap Inc., and V.F. Corporation, among many others.
- Challenges and Opportunities: The rising production costs, supply chain disruptions, and changing user preferences pose challenges to children's wear market revenue. However, the adoption of sustainable practices, leveraging digital technologies for personalized shopping experiences, and expansion into untapped markets through strategic partnerships or acquisitions are strengthening the market growth.
Growing Emphasis on Sustainability and Ethical Practices
Parents are becoming aware about the environmental and social consequences of their buying choices, resulting in a rising desire for sustainable and ethically produced clothing. Companies are focusing on sustainability by incorporating organic materials and decreasing carbon emissions, which is propelling the market growth. For instance, in April 2021, Carter's introduced KIDCYCLE™, a program in partnership with TerraCycle®, to recycle baby and children's clothing across the country and minimize landfill waste. Parents had the opportunity to accumulate Rewarding Moments points, which allowed them to participate in sustainability initiatives easily.
Rise of Online Retail Channels and Omnichannel Strategies
The emergence of online retail platforms and the adoption of omnichannel tactics are offering a favorable children's wear market outlook. Online platforms offer a convenient alternative for parents to make purchases without the need to physically go to stores. Omnichannel strategies effortlessly combine digital and physical channels to improve user interaction. Companies allocate funds to digital advertising, easy-to-navigate websites, and mobile applications to enhance their visibility on the internet. Moreover, building physical stores enhances digital initiatives by offering hands-on experiences to buyers and strengthening brand recognition. In February 2024, Carter's opened a new kids and baby apparel store in Huber Heights, Ohio, expanding its retail presence. The store operates in NorthPark Shopping Center, offering a range of children's clothing brands.
Shift in Parental Preferences towards Gender-Neutral Clothing
Parents are intentionally turning away from traditional gender expectations, opting for adaptable styles and colors appropriate for any child. This change is in line with larger social movements that support inclusivity and diversity, encouraging companies to expand their offerings to cater to a more diverse range of preferences and identities. By providing gender-neutral choices, brands support parents' changing preferences and help promote an inclusive atmosphere for kids to freely express themselves beyond societal norms. In June 2023, Nike demonstrated their dedication to inclusivity and diversity by unveiling the gender-inclusive 'Kids One Fit' apparel line for Pride month, encouraging acceptance and representation in clothing options for children of all gender identities.
Children’s Wear Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on product category, consumer group, gender, and distribution channel.
Breakup by Product Category:
- Apparel
- Footwear
- Others
The report has provided a detailed breakup and analysis of the market based on the product category. This includes apparel, footwear, and others. According to the report, apparel represented the largest segment.
Apparel exhibits a clear dominance in the market owing to the vital role of clothing, such as tops, bottoms, dresses, outerwear, and accessories, in daily lives. Parents appreciate clothes that are comfortable as well as stylish for their children, which is leading to higher children’s wear demand for different ages and occasions. Apart from this, continuous change in fashion trends and the desire for unique outfits for kids in various events is strengthening the market growth. Moreover, key players and retailers are focusing on developing novel children’s wear that consists of new styles and materials to cater to different preferences of parents.
Breakup by Consumer Group:
- Infant (0-12 Months)
- Toddler (1-3yrs)
- Preschool (3-5yrs)
- Gradeschooler (5-12yrs)
A detailed breakup and analysis of the market based on the consumer group have also been provided in the report. This includes infant (0-12 months), toddler (1-3yrs), preschool (3-5yrs), and gradeschooler (5-12yrs). According to the report, infant (0-12 months) accounted for the largest market share.
Infant (0-12 months) holds the biggest market share because of various factors, such as the ongoing requirement for clothes as babies rapidly grow out of their outfits, resulting in frequent buying by parents. Additionally, parents frequently choose comfort and functionality as their top priorities when choosing clothes for babies, often selecting soft and breathable fabrics, onesies, and clothes with easy-to-fasten closures. Chicco India launched an autumn-winter 23 kids wear collection in October 2023, which offers comfort and style for infants, toddlers, and young children, featuring a range of garments from jackets to dresses, designed for ages ranging from newborns to early childhood.
Breakup by Gender:
- Boys
- Girls
- Unisex
The report has provided a detailed breakup and analysis of the market based on the gender. This includes boys, and girls, unisex. According to the report, girls represented the largest segment.
Girls represent largest segment because of factors, such as the extensive selection of clothing choices like dresses, skirts, tops, and accessories. Additionally, girls often focus on fashion and style, leading to an increased demand for fashionable clothing. In addition, the influence of media and popular culture often highlights fashion for girls more prominently. Moreover, brands and retailers often target their products and marketing tactics towards meeting the diverse preferences and fashions of girls.
Breakup by Distribution Channel:
- Offline
- Online
A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes offline and online. According to the report, online accounted for the largest market share.
nline is the largest segment as per the children’s wear market statistics. The growing number of e-commerce platforms and increasing internet penetration and smartphone adoption, is improving the way parents shop for children's clothing. The size of the global e-commerce market was US$ 21.1 trillion in 2023. With a growth rate (CAGR) of 27.16% from 2024 to 2032, the IMARC Group projects that the market will reach US$ 183.8 trillion by 2032. Online channels offer convenience, a wide variety of options, and the ability to compare prices and read reviews, driving their popularity among busy parents. Moreover, major brands and retailers are prioritizing their online presence, investing in user-friendly websites, mobile apps, and digital marketing strategies to enhance user engagement and capture a larger share of the online market.
Breakup by Region:
- North America
Canada
- Asia Pacific
Japan
India
South Korea
Australia
Indonesia
Others
- Europe
France
United Kingdom
Italy
Spain
Russia
Others
- Latin America
Mexico
Others
- Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific represents the largest regional market for children’s wear.
Asia Pacific represents the largest segment according to the children's wear market overview. This is because of various factors like rapid urbanization, rising disposable incomes, and the growing middle class with increasing purchasing power. According to the GlobalData, India's urbanization rate in 2021 was 1.34%. In the year 2021, India's pace of urbanization rose by 1.5% yearly. The indicator rose by 19.6% between 2010 and 2021. Moreover, shifting cultural attitudes towards fashion and a desire for premium and international brands are encouraging multinational brands and retailers to actively expand their presence in this lucrative market actively, leveraging localized strategies to capture market share.
Competitive Landscape:
- The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the children’s wear industry include Adidas AG, Benetton Group Srl, Carter’s Inc., Cotton On Clothing Pty Ltd, DIESEL USA Inc., Dolce&Gabbana S.r.l., Esprit Global Image GmbH, Fruit of the Loom Inc., Kimberly-Clark Corporation, Levi Strauss & Co., Mothercare plc, NIKE Inc., The Children’s Place Inc., Gap Inc., and V.F. Corporation, etc.
- Major children's wear companies are concentrating on various tactics to uphold their competitive advantage. They are utilizing digital marketing and e-commerce platforms to improve their online visibility and connect with a larger group of tech-savvy parents. As per the children's wear market recent developments, leading companies are seeking strategic partnerships and acquisitions to enhance its market position and enter new markets or segments, ensuring continuous growth and relevance in the ever-changing market. For instance, in October 2023, Mackly partners with Viacom18 to launch a vibrant 'PAW Patrol' kids' wear collection, aiming to blend comfort and style while fostering children's creativity and confidence, offering a unisex range of garments inspired by the beloved animated series to make dressing an exciting adventure for kids in India.
- How has the global children’s wear market performed so far, and how will it perform in the coming years?
- What are the drivers, restraints, and children’s wear market recent opportunities in the global children’s wear market?
- What is the impact of each driver, restraint, and opportunity on the global children’s wear market?
- What are the key regional markets?
- Which countries represent the most attractive children’s wear market?
- What is the breakup of the market based on the product category?
- Which is the most attractive product category in the children’s wear market?
- What is the breakup of the market based on the consumer group?
- Which is the most attractive consumer group in the children’s wear market?
- What is the breakup of the market based on the gender?
- Which is the most attractive gender in the children’s wear market?
- What is the breakup of the market based on the distribution channel?
- Which is the most attractive distribution channel in the children’s wear market?
- What is the competitive structure of the market?
- Who are the key players/companies in the global children’s wear market?
Table of Contents
143 Pages
- 1 Preface
- 2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
- 3 Executive Summary
- 4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
- 5 Global Children’s Wear Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Breakup by Product Category
- 5.5 Market Breakup by Consumer Group
- 5.6 Market Breakup by Gender
- 5.7 Market Breakup by Distribution Channel
- 5.8 Market Breakup by Region
- 5.9 Market Forecast
- 6 Market Breakup by Product Category
- 6.1 Apparel
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Footwear
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 6.3 Others
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
- 7 Market Breakup by Consumer Group
- 7.1 Infant (0-12 Months)
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Toddler (1-3yrs)
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 7.3 Preschool (3-5yrs)
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
- 7.4 Gradeschooler (5-12yrs)
- 7.4.1 Market Trends
- 7.4.2 Market Forecast
- 8 Market Breakup by Gender
- 8.1 Boys
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Girls
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
- 8.3 Unisex
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
- 9 Market Breakup by Distribution Channel
- 9.1 Offline
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Online
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 10 Market Breakup by Region
- 10.1 North America
- 10.1.1 United States
- 10.1.1.1 Market Trends
- 10.1.1.2 Market Forecast
- 10.1.2 Canada
- 10.1.2.1 Market Trends
- 10.1.2.2 Market Forecast
- 10.2 Asia Pacific
- 10.2.1 China
- 10.2.1.1 Market Trends
- 10.2.1.2 Market Forecast
- 10.2.2 Japan
- 10.2.2.1 Market Trends
- 10.2.2.2 Market Forecast
- 10.2.3 India
- 10.2.3.1 Market Trends
- 10.2.3.2 Market Forecast
- 10.2.4 South Korea
- 10.2.4.1 Market Trends
- 10.2.4.2 Market Forecast
- 10.2.5 Australia
- 10.2.5.1 Market Trends
- 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
- 10.2.6.1 Market Trends
- 10.2.6.2 Market Forecast
- 10.2.7 Others
- 10.2.7.1 Market Trends
- 10.2.7.2 Market Forecast
- 10.3 Europe
- 10.3.1 Germany
- 10.3.1.1 Market Trends
- 10.3.1.2 Market Forecast
- 10.3.2 France
- 10.3.2.1 Market Trends
- 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
- 10.3.3.1 Market Trends
- 10.3.3.2 Market Forecast
- 10.3.4 Italy
- 10.3.4.1 Market Trends
- 10.3.4.2 Market Forecast
- 10.3.5 Spain
- 10.3.5.1 Market Trends
- 10.3.5.2 Market Forecast
- 10.3.6 Russia
- 10.3.6.1 Market Trends
- 10.3.6.2 Market Forecast
- 10.3.7 Others
- 10.3.7.1 Market Trends
- 10.3.7.2 Market Forecast
- 10.4 Latin America
- 10.4.1 Brazil
- 10.4.1.1 Market Trends
- 10.4.1.2 Market Forecast
- 10.4.2 Mexico
- 10.4.2.1 Market Trends
- 10.4.2.2 Market Forecast
- 10.4.3 Others
- 10.4.3.1 Market Trends
- 10.4.3.2 Market Forecast
- 10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast
- 11 SWOT Analysis
- 11.1 Overview
- 11.2 Strengths
- 11.3 Weaknesses
- 11.4 Opportunities
- 11.5 Threats
- 12 Value Chain Analysis
- 13 Porter’s Five Forces Analysis
- 13.1 Overview
- 13.2 Bargaining Power of Buyers
- 13.3 Bargaining Power of Suppliers
- 13.4 Degree of Competition
- 13.5 Threat of New Entrants
- 13.6 Threat of Substitutes
- 14 Competitive Landscape
- 14.1 Market Structure
- 14.2 Key Players
- 14.3 Profiles of Key Players
- 14.3.1 Adidas AG
- 14.3.1.1 Company Overview
- 14.3.1.2 Product Portfolio
- 14.3.1.3 Financials
- 14.3.1.4 SWOT Analysis
- 14.3.2 Benetton Group Srl
- 14.3.2.1 Company Overview
- 14.3.2.2 Product Portfolio
- 14.3.2.3 Financials
- 14.3.3 Carter’s, Inc.
- 14.3.3.1 Company Overview
- 14.3.3.2 Product Portfolio
- 14.3.3.3 Financials
- 14.3.3.4 SWOT Analysis
- 14.3.4 Cotton On Clothing Pty Ltd
- 14.3.4.1 Company Overview
- 14.3.4.2 Product Portfolio
- 14.3.5 DIESEL USA Inc.
- 14.3.5.1 Company Overview
- 14.3.5.2 Product Portfolio
- 14.3.5.3 Financials
- 14.3.6 Dolce&Gabbana S.r.l.
- 14.3.6.1 Company Overview
- 14.3.6.2 Product Portfolio
- 14.3.6.3 Financials
- 14.3.7 Esprit Global Image GmbH
- 14.3.7.1 Company Overview
- 14.3.7.2 Product Portfolio
- 14.3.8 Fruit of the Loom
- 14.3.8.1 Company Overview
- 14.3.8.2 Product Portfolio
- 14.3.9 Kimberly-Clark Corporation
- 14.3.9.1 Company Overview
- 14.3.9.2 Product Portfolio
- 14.3.9.3 Financials
- 14.3.9.4 SWOT Analysis
- 14.3.10 Levi Strauss & Co.
- 14.3.10.1 Company Overview
- 14.3.10.2 Product Portfolio
- 14.3.10.3 Financials
- 14.3.10.4 SWOT Analysis
- 14.3.11 Mothercare plc
- 14.3.11.1 Company Overview
- 14.3.11.2 Product Portfolio
- 14.3.11.3 Financials
- 14.3.11.4 SWOT Analysis
- 14.3.12 NIKE, Inc.
- 14.3.12.1 Company Overview
- 14.3.12.2 Product Portfolio
- 14.3.12.3 Financials
- 14.3.12.4 SWOT Analysis
- 14.3.13 The Children's Place
- 14.3.13.1 Company Overview
- 14.3.13.2 Product Portfolio
- 14.3.14 Gap Inc.
- 14.3.14.1 Company Overview
- 14.3.14.2 Product Portfolio
- 14.3.14.3 Financials
- 14.3.14.4 SWOT Analysis
- 14.3.15 V.F. Corporation
- 14.3.15.1 Company Overview
- 14.3.15.2 Product Portfolio
- 14.3.15.3 Financials
- 14.3.15.4 SWOT Analysis
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