Worldwide Smartphone Forecast Update, 2020–2024: September 2020

Worldwide Smartphone Forecast Update, 2020–2024: September 2020

This IDC study presents the updated five-year forecast for smartphone shipments worldwide by operating system. The worldwide smartphone market will reach a total of 1.24 billion units shipped in 2020, down 9.5% from the 1.37 billion units shipped in 2019. From there, shipments will reach 1.49 billion units in 2024, the final year of our forecast period, resulting in a CAGR of 1.7%."Regardless of the continued negative impact on the smartphone market from the pandemic, vendors continue to push their 5G portfolios to a variety of channel partners despite the fact that consumer demand remains relatively low for these next-generation devices," said Anthony Scarsella, research manager with IDC's Worldwide Quarterly Mobile Phone Tracker. "With many vendors having 5G portfolios well set in place before COVID-19 disrupted the market, aggressive pricing and promotions will be needed to attract consumers to upgrade as 5G remains a novelty rather than a necessity to most. Our recent survey data show that things such as price, battery life, and durability still outweigh having 5G on a device."

Please Note: Extended description available upon request.


IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Second-Generation Foldables Look Promising
Affordable 5G Devices to Drive Growth
Market Forecast
Forecast by Operating System
Android
iOS
Other
Forecast Comparison: Smartphones Versus Feature Phones
Feature Phones
Smartphones
Forecast by Region
Smartphone ASP Forecast
Market Context
Drivers and Inhibitors
Drivers
Larger Screen Sizes
5G Handsets
Inhibitors
Replacement Cycles
COVID-19
Policy
Significant Market Developments
Microsoft Returns to the Smartphone Market
Changes from Prior Forecast
CEMA
Market Definition
Feature Phone
Smartphone
Phablet
Methodology
Primary Data Sources
Secondary Sources
IDC's Worldwide Quarterly Mobile Phone Tracker
Related Research

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