Market Research Logo

Worldwide Smartphone Forecast Update, 2017–2021: September 2017

IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
The $1,000 Phone Is Upon Us
Continue to Improve Core Features
Market Forecast
Forecast by Operating System
Windows Phone
Forecast Comparison: Smartphones Versus Feature Phones
Feature Phones
Forecast by Region
Smartphone ASP Forecast
Market Context
Drivers and Inhibitors
High-End Growth
Screen Sizes
Exchange Rates
Significant Market Developments
Changes from Prior Forecast
Market Definition
Feature Phone
Primary Data Sources
Secondary Sources
IDC's Worldwide Quarterly Mobile Phone Tracker
Related Research

Worldwide Smartphone Forecast Update, 2017–2021: September 2017

This IDC study presents the updated five-year forecast for smartphone shipments worldwide by device vendors. The worldwide smartphone market will reach a total of 1.5 billion units shipped in 2017, up 1.7% from the 1.47 billion units shipped in 2016. From there, shipments will reach 1.73 billion units in 2021, the final year of our forecast period, resulting in a CAGR of 3.3%."The ultra-high-end gamut of the smartphone market continues to flourish in various markets, as we expect the average selling price (ASP) of a smartphone to increase over 7% in 2017," says Anthony Scarsella, research manager for IDC's Mobile Phones team. "Premium phablet offerings from a variety of vendors look to be the main driving force behind the growth of devices with screens 5.5in. and larger, which are set to grow over 34% in 2017 across all operating systems. The average selling price of these devices is also expected to increase 9.0%, as we await the arrival of ultra-premium devices such as the iPhone X, Note 8, V30, Essential Phone, and the second-generation Pixel. The large-screen phenomenon shows no signs of slowing down, as phablets will make up 40% of the smartphone market by the end of 2017. By 2021, phablets will control slightly over 51% of the market, proving that bigger is most often better to most consumers."

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report