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Worldwide Persuasive Content Management Applications Forecast, 2022–2026

Publisher IDC
Published May 31, 2022
Length 15 Pages
SKU # IDC17209810

Description

Worldwide Persuasive Content Management Applications Forecast, 2022–2026

This IDC study provides a sizing of the worldwide persuasive content management (PCM) software market in 2021, historical data, and a five-year forecast through 2026 by geographical region and deployment type. It also provides commentary on market growth and the emerging trends and provides actionable advice for technology suppliers. This document updates the PCM software market view included in Worldwide Persuasive Content Management Applications Forecast, 2021-2025."The persuasive content management market is expected to grow at a CAGR of 14.8% from 2021 to 2026 due to heightened demand for consumer online digital services and employee digital workspaces," said Marci Maddox, research director for Digital Experience Strategies at IDC. "Organizations are on a digital journey to connect with their employees, customers, consumers, citizens, students, and the like, with immersive content influenced by data insights. Growth in cloud and headless solutions offer organizations a choice in how they deliver dynamic experiences that educate, entertain, interact, and persuade."

Please Note: Extended description available upon request.

Table of Contents

15 Pages
IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Market Forecast
Market Context
Drivers and Inhibitors
Drivers
Expectations for More Immersive and Engaging Experiences
Increased Demand for Personalized Experiences
Interest in Headless Content Services
Inhibitors
Skills Shortage for Creative Media and Custom Experiences
Native SaaS Entrants Compete with Rearchitected Legacy Apps
Significant Market Developments
Changes from Prior Forecast
Market Definition
Methodology
Historical and Forecast Market Values and Exchange Rates
Related Research

Pricing

Currency Rates
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