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Worldwide and U.S. Digital Advertising Spending Forecast, 2022–2026

Publisher IDC
Published Jul 27, 2022
Length 9 Pages
SKU # IDC17330064

Description

Worldwide and U.S. Digital Advertising Spending Forecast, 2022–2026

This IDC study forecasts digital advertising spending for the world and the United States for the years 2022–2026. Worldwide spending is broken down by region, and both it and the U.S. numbers are also broken down by advertising format: mobile search, display and video, desktop search, display video, other mobile and desktop advertising, and connected TV (CTV). Data is sourced from the IDC's Worldwide Digital Advertising Market Model (DAMM), 2Q22 (forthcoming). "Mobile in-app advertising, in particular mobile video, and connected TV are the segments that grow fastest and offer the biggest opportunities for publishers and vendors," said Karsten Weide, program VP of Media and Entertainment, IDC. "Almost $60 billion will still be spent on traditional TV advertising in 2022 in the United States alone, almost all of which will transfer into mobile video and CTV. CTV will stand for more than $14 billion this year and will continue to grow rapidly.

Please Note: Extended description available upon request.

Table of Contents

9 Pages
IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Market Forecast
Market Context
Drivers and Inhibitors
Drivers
Digital Advertising Spending
The Impact of the COVID-19 Pandemic
Privacy and Compliance
Inhibitor
Gross Domestic Product
Significant Market Developments
Changes from Prior Forecast
Market Definition
Methodology
Related Research

Pricing

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