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Worldwide Customer Data Platform Applications Software Forecast, 2022-2026: Market Continues Fast Pace to $5.7+ Billion by 2026

Publisher IDC
Published Jul 28, 2022
Length 16 Pages
SKU # IDC17330125

Description

Worldwide Customer Data Platform Applications Software Forecast, 2022-2026: Market Continues Fast Pace to $5.7+ Billion by 2026

This IDC study presents the size and growth for the customer data platform (CDP) application software market worldwide."Customer experience is the top business driver for brands to transform into digital-first businesses, and this requires unified customer data for success, " said David Wallace, director, Customer Intelligence and Analytics research at IDC. "It's clear that the brands that have adopted a unified customer data service approach are the winners when it comes to customer satisfaction, empathy at scale, trust, and loyalty. Brands that properly manage customer data privacy and consent also show that their customers' data can be used to benefit customers in their holistic interactions with brands while protecting brands from violating privacy regulations. These drivers have accelerated the adoption of CDPs that aggregate, analyze, and activate customer data in real time for B2C, B2B, and DTC brands."

Please Note: Extended description available upon request.

Table of Contents

16 Pages
IDC Market Forecast Figure
Executive Summary
CDP Benefits
Advice for Technology Suppliers
Market Forecast
Market Context
Drivers and Inhibitors
Drivers
Major Vendors and Investment Continue to Drive Market
First-Party Customer Data and Data Privacy Will Grow Ever More Important to Customer Experience
Investment and Innovation in the Data and AI Layers
Inhibitors
Go-to-Market Capacity
Inflation, Recession, and Other Global Uncertainties
Significant Market Developments
M&A Activity
Changes from Prior Forecast
Market Definition
Methodology
Historical and Forecast Market Values and Exchange Rates
Related Research

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