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Worldwide Marketing Campaign Management Market Shares, 2023: Dawn of AI Everywhere in Marketing

Publisher IDC
Published Jun 28, 2024
Length 15 Pages
SKU # IDC18930986

Description

Worldwide Marketing Campaign Management Market Shares, 2023: Dawn of AI Everywhere in Marketing


This IDC study discusses worldwide marketing campaign management market shares for 2023."Conversational AI is the future interface between brands and buyers," said Gerry Murray, research director, Marketing Automation Technology research service at IDC. "By the end of 2024, all martech solutions will feature conversational or prompt-based user interfaces with capabilities for automating complex projects, processes, and campaigns. Infinite content production and the submergence of search-based commerce present serious disruption for commerce platforms, brands, and agencies. In addition, AI autonomous buying will emerge in 2025 and present new challenges for marketers in terms of not only influencing how humans coach their AI agents but also how AI agents can be influenced to coach humans about brand and product preferences. That will require innovative marketing practices."

Please Note: Extended description available upon request.

Table of Contents

15 Pages
IDC Market Share Figure
Executive Summary
AI Everywhere
Synopsis
Advice for Technology Suppliers
Market Share
Who Shaped the Year
Market Context
The Experience Orchestrated Business
An Intelligent Technology Core Is the Heart of an Experience-Orchestrated Business
Balancing Organizational and Ecosystem Outcomes
Composability Across Applications and AI
Significant Market Developments
Increasing Use and Expectation of AI Capabilities
Platforms and Go-to-Market Ecosystems
The End of the Cookie Ecosystem and the Flight to First-Party Data
Regional Dichotomy
Methodology
Market Definition
Related Research

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