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Walmart Partnering with OpenAI on ChatGPT Commerce — A Move Toward Agentic Retail?

Publisher IDC
Published Dec 19, 2025
Length 7 Pages
SKU # IDC20671235

Description

This Market Perspective examines Walmart's recent partnership with OpenAI. The deal enables Walmart users to apply a one-click purchase option through the rapidly growing ChatGPT answering engine. This signals a significant change in search and product discovery, with implications for the overall retail market."Walmart's partnership with OpenAI marks a turning point in retail, where AI agents don't just answer questions, they anticipate needs, execute transactions, and redefine the customer journey. As the concept of agentic commerce in retail blurs the lines between discovery and checkout, retailers must ask: Are we ready to surrender control for convenience, and what does this mean for the future of loyalty, data, and competitive edge?" — Research Director Ornella Urso, IDC Retail Insights

Table of Contents

7 Pages

Executive Snapshot

Situation Overview

Advice for the Technology Buyer

Impact on Retail Business

Impact on Retail Technology

Impact on Retail Operations

Strategic Retail Fallout

What This Means for Agentic Commerce in Retail

Next Generation Agentic

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Related Research

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