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WPP Sees Revenue Decline 2.4% in 1H25: Time for More Radical Action

Publisher IDC
Published Sep 30, 2025
Length 6 Pages
SKU # IDC20446950

Description

This IDC Market Note discusses WPP's 2025 first-half results that saw "like-for-like revenue" down 2.4% to £6.6 billion ($8.9 billion) versus 2.6% growth in 1H24. It reiterated its lowered net revenue guidance for 2025 of a like-for-like decrease of -3% to -5%. WPP has many strengths including WPP Media; its three world-class creative-led agencies Ogilvy, VML, and AKQA; its Hogarth content production agency; and its AI-enabled tool suite, WPP Open. But new CEO Cindy Rose must make WPP more truly platform-based organizationally, for example, by aggregating the experience design and IT implementation capabilities currently spread across Ogilvy and AKQA.

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