Visual Collaboration, AI, and the New Trust

The IDC Perspective explores the evolution of collaboration applications, emphasizing the rise of visual collaboration and AI in creating a more engaging, multimodal work environment. It highlights the shift from traditional email and systems to integrated, visual, and AI-driven solutions that enhance productivity and reduce collaborative friction. This document underscores the importance of trust, creativity, and a collaborative culture in leveraging these technologies for improved business outcomes while advising technology buyers on integrating AI and fostering a supportive work culture.“The world is moving from the industrial era to one that increasingly rewards collaboration, creativity, and critical thinking, regardless of the industry,” according to Wayne Kurtzman, research vice president, Social, Communities, and Collaboration, IDC. “The continued spend on collaborative applications, including multimodal apps that are deeply integrated with core IT apps, serves to remove friction from work, inform AI, produce better outcomes for the organization and customers — and becomes a superpower for companies that embrace it.”