Unifying Creativity and Productivity: Key Takeaways from Canva Create 2025

This IDC Market Note presents key highlights from Canva Create 2025. The event showcased Canva's evolution from a design tool to an enterprise-ready productivity platform, integrating design, data, AI, and interactive content. Key launches included Visual Suite 2.0, Canva Sheets, and AI-driven tools like Magic Studio at scale. These innovations aim to streamline workflows, enhance collaboration, and democratize design. While Canva faces challenges in maintaining its focus on simplicity as it moves upmarket, its strategic moves and high-profile clients indicate potential to redefine visual communication and productivity, positioning it as a significant competitor — not only in the design space but potentially across enterprise productivity at large."Canva's evolution from a design tool to an AI-powered productivity platform is poised to redefine how organizations create, collaborate, and communicate in the AI era, impacting not only designers or marketing teams but entire enterprise organizations." — Roger Beharry Lall, research director, Advertising Technologies and SMB Marketing Applications at IDC