Report cover image

Understanding Partner Developments and Opportunities: Highlights from IDC's 1Q25 Partner Advisory Board Session

Publisher IDC
Published Mar 10, 2025
Length 6 Pages
SKU # IDC19838304

Description

This IDC Market Perspective summarizes discussions among participants at IDC's quarterly Partner Advisory Board session in February 2025. During the discussions, partners from EMEA, representing a variety of vendors, shared insights into customer trends and buying behaviors as well as the market dynamics that will drive their business decisions in 2025."Partners continue to see significant customer opportunities in advising, integrating, and implementing AI-powered solutions. The role partners play in customer AI adoption varies depending on the partner's business model, expertise, and how they fit into the customer's life-cycle journey." — Research Manager Josh Budd, IDC Europe

Table of Contents

6 Pages

Executive Snapshot

New Market Developments and Dynamics

Growing Disconnect in Partner and Vendor AI Customer Engagement

Co-Selling and Co-Marketing AI Solutions

Key Motivations for Partner Commitment and Loyalty

Advice for the Technology SupplieR

Take a Long-Term View of the Partnering Ecosystem with an Agentic AI Go-To-Market Strategy

Vendor-to-Customer Engagement Can Be a Win-Win for Vendors and Partners

Guide Partners to the Most Accessible and Appropriate AI-Related Opportunities

Learn More

Related Research

Synopsis

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us