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Understanding Partner Developments and Opportunities: Highlights From IDC's 4Q23 Partner Advisory Board Session

Publisher IDC
Published Jan 03, 2024
Length 5 Pages
SKU # IDC18402893

Description

Understanding Partner Developments and Opportunities: Highlights From IDC's 4Q23 Partner Advisory Board Session


This IDC Market Perspective summarizes a discussion among partners that joined IDC's quarterly Partner Advisory Board in November 2023. During the discussion, partners from EMEA — representing a variety of vendors — shared insights into customer trends and buying behavior as well as what market dynamics will drive their business decisions in 2024."Partners have identified more complex decision-making processes in their customers, and they recognize the importance of engaging with more stakeholders to ensure they can deliver customer value. Partners remain upbeat about opportunities in 2024 as vendors continue to see the value partners bring in effectively engaging with customers," said Josh Budd, research manager, IDC.

Please Note: Extended description available upon request.

Table of Contents

5 Pages
Executive Snapshot
New Market Developments and Dynamics
Key Developments for EMEA Partners
Changing Customer Buying Behavior
Vendor Commitment and Engagement
AI Acceleration and Risk Factors
Advice for the Technology Supplier
Identify Partners That can Influence IT-Focused and Business-Operations-Focused Customer Stakeholders
Create Systems and Processes to Measure Partner Commitment to Identify Partners That View you as Strategic to Them
Leverage the Value of Partner Ecosystems to Capture AI Opportunities
Learn More
Related Research
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