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Understanding Partner Challenges: Highlights From IDC's 2Q23 Partner Advisory Board Session

Publisher IDC
Published May 30, 2023
Length 6 Pages
SKU # IDC17976770

Description

Understanding Partner Challenges: Highlights From IDC's 2Q23 Partner Advisory Board Session


This IDC Market Perspective summarizes a discussion among partners who joined IDC's quarterly Partner Advisory Board in January 2023. During the discussion, partners from EMEA representing a variety of vendors shared what is top of mind for them in 2023 and what market dynamics are driving their business decisions this year."Partners have identified changes in their customers, including longer sales cycles and more stakeholders influencing the buying journey. Despite this concern, partners remain confident about their opportunities in 2023 and believe customers see technology as central to their business strategies."

Please Note: Extended description available upon request.

Table of Contents

6 Pages
Executive Snapshot
New Market Developments and Dynamics
Key Challenges for EMEA Partners
Generative AI Opens Opportunities for Partners
New Competitive Landscape Emerges
Sales Cycles Lengthen as Customers Scrutinize Spending
IDC's point of view
Invest in Co-Sell and Co-Creation Opportunities With Suitable Partners Around AI and Automation Solutions
Adopt a Flexible, Customer-Led Approach to Shorten Sales Cycles and Time to Value
Revise Your Partner Segmentation Approach as the Competitive Landscape Evolves
Conclusion
Learn More
Related Research
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