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Software-Defined Media Production Update, 2026

Publisher IDC
Published Feb 17, 2026
Length 14 Pages
SKU # IDC20900787

Description

This IDC Perspective outlines how JT‑DMF and MXL address long‑standing integration and scalability barriers by standardizing orchestration/timing and enabling in‑memory media exchange across hybrid facilities. Early adoption by major broadcasters and vendors signals a pivot from bespoke pipelines to interoperable, multivendor workflows accelerating innovation and operational agility in live and near‑live production."The future of media production isn't just about faster workflows; it's about redefining the very fabric of how content is created, exchanged, and monetized. As software-defined architectures and in-memory media exchange become the new standard, will your organization lead the transformation or struggle to keep pace with the next wave of creative agility?" stated Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies, IDC.

Table of Contents

14 Pages

Executive Snapshot

Key takeaways

Recommended actions

Situation Overview

Why JT-DMF and MXL emerged

Market conditions

JT‑DMF: Architectural and operational framework

MXL: The in‑compute data plane

TAMS: Time Addressable Media Store

Relationship to JT-DMF and MXL

How they work together in modern media facilities

Vendor and ecosystem landscape

Amagi

Use cases

AWS

Use cases

Dalet

Use cases

Grass Valley

Use cases

Imagine Communications

Use cases

Lawo

Use cases

VizRT

Use cases

Strategic implementation for media enterprise

What to watch in 2026–2028

Influential organizations

Advice for the Technology Buyer

Summary

Learn More

Related research

Synopsis

Search Inside Report

Pricing

Currency Rates
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