This IDC Market Note explores Salesforce's Agentforce strategy, its implications for partner business models, and the evolving dynamics of the AI-powered ecosystem in the UK&I and broader EMEA region. Salesforce's Agentforce strategy marks a turning point in enterprise AI. By empowering partners to build, sell, and scale AI agents, Salesforce is creating a new kind of ecosystem where digital labor augments human talent and value is measured in outcomes, not inputs. The UK&I region is leading this transformation, offering a glimpse into the future of AI-powered partnering.
Executive Snapshot
In This Market Note
IDC's Point of View
Agentic AI as a Strategic Imperative
Partnering Models in Flux
BPOs and ISVs Take the Lead
Customer Needs Are Reshaping the Ecosystem
Trust, Governance, and Responsible AI
Ecosystem Dynamics: The Rise of the Platform Play
Strategic Implications for the UK&I Region
Conclusion
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Synopsis
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