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Revenue Growth for Managed Security SPs and SIs in the GenAI Era Require Four Es

Publisher IDC
Published Mar 28, 2025
Length 15 Pages
SKU # IDC19884625

Description

This IDC Market Perspective discusses keys to revenue growth for security service providers. In the evolving cybersecurity landscape, service providers can enhance customer acquisition and retention by focusing on the four Es: education, efficacy, efficiency, and evolution. This approach involves educating customers on GenAI, improving security outcomes, maximizing resource utilization, and embracing platform-centric models. By implementing these strategies, providers can better meet customer needs, drive growth, and ensure effective security programs.“Embrace the four Es — education, efficacy, efficiency, and evolution — to revolutionize cybersecurity services, drive growth, and enhance customer retention in the GenAI era,” said Craig Robinson, research VP, Security and Trust.

Table of Contents

15 Pages

Executive Snapshot

New Market Developments and Dynamics

Advice for the Services Provider

Education: Helping Customers Understand GenAI and Its Impact

Efficacy: Improving Security Program Outcomes

Efficiency: Maximizing Budget and Resource Utilization

Evolution: Embracing the Platform Approach

Top Takeaways for Managed Security SPs and SIs

Conclusion

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