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U.S. Residential Multichannel Pay TV Consumer Spending Forecast, 2022–2026

Publisher IDC
Published Mar 17, 2022
Length 8 Pages
SKU # IDC17035967

Description

U.S. Residential Multichannel Pay TV Consumer Spending Forecast, 2022–2026

This IDC study presents a forecast of residential multichannel pay TV consumer spending, often referenced in pay TV provider quarterly and annual reports as video revenue, in the United States through 2026. Forecast segmentation reflects the three major market segments: cable, satellite, and telco TV services."IDC believes that the U.S. cable, satellite, and telco TV providers will continue to experience subscriber erosion during the forecast period as household penetration of residential services dips under 50% in 2022 and under 40% in 2025," said Greg Ireland, research director, TV and OTT Video at IDC. "As subscriber erosion takes place, so too does aggregate consumer spending on these services. What was once a $100 billion market is on its way to generating just $50 billion in consumer spend in 2026."

Please Note: Extended description available upon request.

Table of Contents

8 Pages
IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Market Forecast
Market Context
Drivers and Inhibitors
Drivers
Customer Demand
Rate Increases
Inhibitors
Spending Shifts
New Entrants
Alternate OTT Choices
Significant Market Developments
Changes from Prior Forecast
Market Definition
Methodology
Related Research

Pricing

Currency Rates
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