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Partner Relationship Management and Channel Commerce Enablement: Key Themes in 2026

Publisher IDC
Published Jan 29, 2026
Length 8 Pages
SKU # IDC20818889

Description

This IDC Perspective highlights six transformative trends shaping PRM and channel commerce enablement in 2026, including agentic AI for intelligent engagement, omni-channel partner experiences, data-driven incentives, life-cycle automation, integrated channel commerce, and partner feedback. This document offers actionable insights for technology buyers to capitalize on these trends."The coming year signals the dawn of intelligence-led partner ecosystems, where agentic AI powers proactive engagement, omni-channel orchestration delivers seamless experiences, and data-driven incentives align partners with strategic growth. Leading organizations will leverage life-cycle automation, embedded commerce capabilities, and continuous partner feedback to transform channels into engines of competitive advantage and mutual value creation," said Mark Casidsid, senior research analyst, AI-Enabled Business Commerce, Partner Relationship, and Ecosystem Management.

Table of Contents

8 Pages

Executive Snapshot

Situation Overview

Trend #1: Operationalizing agentic AI for intelligent partner engagement

Value realization

Trend #2: Redefining partner experience in an omni-channel ecosystem

Value realization

Trend #3: Data-driven incentives to strengthen partner loyalty and strategic alignment

Value realization

Trend #4: Enabling partner life-cycle management through intelligent automation and unified data insights

Value realization

Trend #5: Simplifying partner-led selling through integrated channel commerce tools

Value realization

Trend #6: Embedding VoP for continuous program optimization

Value realization

Advice for the Technology Buyer

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