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Oracle Champions the Merits of a Unified Enterprise as the Key to Connected Customer Experience

Publisher IDC
Published May 23, 2023
Length 4 Pages
SKU # IDC17969375

Description

Oracle Champions the Merits of a Unified Enterprise as the Key to Connected Customer Experience


This IDC Market Perspective presents IDC's opinions on Oracle's refreshed positioning in customer experience applications. Oracle's "Connected CX in a unified enterprise" highlights the importance of a cohesive enterprise technology stack in CX as well as organizationwide. This proposition aligns with business customers' higher-level business challenges and moves away from product-centric propositions."Oracle is re-establishing its positioning in CX with a proposition that emphasizes the need for a unified tech stack strategy, leveraging its penetration in enterprise apps beyond CX applications," said Van Valdez, associate research director, European Customer Experience, IDC Europe.

Please Note: Extended description available upon request.

Table of Contents

4 Pages
Executive Snapshot
New Market Developments and Dynamics
Benefits of a Connected CX Tech Stack
Disconnected Enterprises Deter Optimized Customer Experiences
Data at the Heart
Advice for the Technology Supplier
Learn More
Related Research
Synopsis

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