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IDC's Worldwide Marketing Taxonomy, 2022

Publisher IDC
Published Apr 14, 2022
Length 25 Pages
SKU # IDC17104965

Description

IDC's Worldwide Marketing Taxonomy, 2022

This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for marketing and finance executives to better demonstrate fiscal management capabilities to C-level executives and to improve decision-making processes based on standardized resource allocations."Using IDC's marketing taxonomy, coupled with benchmarking against IDC's industry-leading technology marketing benchmarks database, will enable executives to advance their investment management capabilities," says Laurie Buczek, program vice president of IDC's CMO Advisory. "Executives should use this taxonomy guide as a tool to optimize return on their activities and expenses across the marketing functions."

Please Note: Extended description available upon request.

Table of Contents

25 Pages
IDC's Worldwide Marketing Taxonomy
Marketing Taxonomy Changes for 2022
Significant Updates
Marketing Staff
Marketing Programs
Taxonomy Overview
Marketing Staff Expenses: What's In? What's Out?
Staff Focus: Corporate (Global), Business Unit (Product Line), and Regional Marketing
Corporate Marketing Focus
Business Unit Marketing Focus
Regional Marketing Focus
Marketing Program Expense Overview
Definitions
Marketing Staff Taxonomy
Advertising
Analyst Relations
Business Development Reps
Campaign Management
Content Marketing
Creative and Brand Services
Direct Marketing
Event Marketing
Executives
Field Marketing and Sales Enablement
Industry and Audience Marketing
Intelligence
Customer Intelligence and Analytics
Competitive Intelligence and Analytics
Market Intelligence and Analytics
Loyalty, Advocacy, and Customer Marketing
Marketing Operations
Marketing Technology
Partner Marketing
Product and Solution Marketing
Public and Media Relations
Social Marketing
Website
Other Marketing Staff
Marketing Program Taxonomy
Advertising (Digital and Nondigital)
Corporate Sponsorship
Mobile Advertising
Online (Desktop) Advertising
Out of Home
Print
Search (SEM)
Social
Television and Radio
Additional Notes on the Advertising Category
Analyst Relations
Corporate Brand Identity: Development, Maintenance, and Governance
Content Marketing
Digital Content
Print Content
Translation and Localization
Content Syndication
Direct Marketing
Direct Mail (Print)
Email Marketing
Business Development, Market Development, and Telemarketing Services
SMS and Text Messages
Events
Conferences and Trade Shows
Customer/Prospect Events
Industry Events
Partner Events
Intelligence
Customer Intelligence and Analytics
Competitive Intelligence and Analytics
Market Intelligence and Analytics
Loyalty, Advocacy, and Customer Programs
Market Development Funds and Co-Op Marketing Funds
Marketing Technology
Software and Tools for Content Production and Management
Software and Tools for Data Management and Analytics
Software and Tools for Management and Administration
Software and Tools for Managing Interactions
Public Relations
Agency Fees and In-House Expense
Sales and Partner Enablement
Direct Sales Channels: Sales and Partner Enablement, Support, Tools, and Training
Indirect Channel Partners: Sales and Partner Enablement, Support, Tools, and Training
Alliance Partners and Influencers: Sales and Partner Enablement, Support, Tools, and Training
Social Marketing
Website Content and Services
Company Websites
Mobile Web and Apps
Search Engine Optimization
Other Marketing Programs
Learn More
Methodology
Activity-Based Accounting Methodology
Selling, General, and Administrative Expenses
Synopsis

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