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IDC's Worldwide Advertising Technology Taxonomy, 2022

Publisher IDC
Published Mar 17, 2022
Length 4 Pages
SKU # IDC17035969

Description

IDC's Worldwide Advertising Technology Taxonomy, 2022

This IDC study presents the worldwide advertising software taxonomy, which defines the segments IDC uses to track, analyze, and forecast the business and technology of advertising. This taxonomy is the basis for all of IDC's advertising-related research in its Advertising Technology practice as well as its Digital Advertising Market Model (DAMM) and the programmatic advertising forecast. This taxonomy is also part of IDC's overall software taxonomy, where it is part of customer relationship management applications, which is in turn part of IDC's "applications" super segment."The advertising industry is going through a phase of rapid change," said Karsten Weide, IDC's program VP, Media & Entertainment. "This document will be a handy guide to the digital advertising industry."

Please Note: Extended description available upon request.

Table of Contents

4 Pages
IDC's Worldwide Advertising Technology Taxonomy
Advertising Technology Taxonomy Changes for 2022
Definitions
General Advertising Terms
Advertising Technology
General Advertising Technology
Programmatic Advertising Platforms
Non-Display Advertising Platforms
Advertising Attribution
Not Part of the Advertising Software Taxonomy
Learn More
Related Research
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