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IDC PlanScape: Digital Advertising as a Managed Service to Improve Return on Investment

Publisher IDC
Published Nov 30, 2023
Length 11 Pages
SKU # IDC18353200

Description

IDC PlanScape: Digital Advertising as a Managed Service to Improve Return on Investment


This IDC PlanScape examines digital advertising as a managed service. "The media and entertainment (M&E) industry is now well on its way to cloud adoption, but navigating through its complexities to achieve targeted financial objectives requires a new way of thinking," said Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies at IDC. "As M&E organizations transition to cloud services, they have the unique opportunity to not only adopt advanced, highly integrated native cloud business systems and technologies but also rethink how best to achieve a TCO model that works for their organization. This may require offloading services such as distribution and monetization to a managed service to refocus on the core competencies of content creation and production to strengthen their brand in the competitive streaming world."

Please Note: Extended description available upon request.

Table of Contents

11 Pages
IDC PlanScape Figure
Executive Summary
Why Is Digital Advertising as a Managed Service Important?
Improved Results
Improved CPM
Improved Expertise and Experience with a Specialized and Focused Partner
What Is Digital Advertising as a Managed Service?
Who Are the Key Stakeholders?
Chief Technology Officer
Chief Revenue Officer
Chief Operating Officer
Chief Financial Officer
How Can My Organization Take Advantage of Digital Advertising as a Managed Service?
Advice for Technology Buyers
Related Research

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