Report cover image

IDC's Digital Advertising Market Model Overview, 2024

Publisher IDC
Published Apr 15, 2024
Length 11 Pages
SKU # IDC18710721

Description

IDC's Digital Advertising Market Model Overview, 2024


This IDC Perspective discusses the Digital Advertising Market Model (DAMM), which is an IDC offering that is focused on the digital advertising market. Its purpose is to provide a custom digital advertising market model that allows media companies and technology vendors to analyze digital advertising spend. The worldwide DAMM includes breakouts by region and country, and it is further divided by connected television (CTV), desktop, and mobile and is subdivided by formats including search, display, video, and other categories consisting of classifieds, influencer marketing, digital-out-of-home (DOOH), and digital audio.No matter the size and scope of the company using the DAMM, IDC's custom solutions team can develop a specific requirements model within your budgetary constraints."Mobile in-app digital advertising, in particular mobile video, CTV, and digital out of home, are the segments that are growing the fastest and offer the biggest opportunities for media companies, streaming providers, and technology vendors," said Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies, IDC. "Traditional advertising spend including television, radio, billboards, and print continues to give up share to digital formats throughout the forecast period through 2029 almost all of which will transfer into mobile video, CTV, and DOOH."

Please Note: Extended description available upon request.

Table of Contents

11 Pages
Executive Snapshot
Situation Overview
The Market — Digital Advertising Market
Digital Advertising Formats
Digital Advertising Formats Defined
Digital Advertising Market Applications
Advice for the Technology Buyer
Learn More
Related Research
Synopsis

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us