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Highlights, Insights, and Recommendations from Adobe Summit 2024

Publisher IDC
Published May 07, 2024
Length 10 Pages
SKU # IDC18780658

Description

Highlights, Insights, and Recommendations from Adobe Summit 2024


This IDC Perspective is a collaborative effort that highlights many of the key announcements, topics, and themes from Adobe's 2024 Summit event. "As expected, the primary topic at Adobe's 2024 Summit was GenAI," said Alan Webber, program vice president, Digital Platforms and Ecosystems at IDC. "But there was so much more on how AI is shifting the whole customer engagement and customer experience landscape, including in advertising, marketing, content creation, services, and so forth."

Please Note: Extended description available upon request.

Table of Contents

10 Pages
Executive Snapshot
Situation Overview
IDC's Point of View
GenAI Story
Planning and Content Creation with Workfront, Frame.io, and AI Assistant
Persuasive Content
Marketing
Durable Content Credentials
Advertising
ID Resolution
Brand/Publisher Collaboration
Adobe Customer Success Services
Key Insights for Retailers and Brands
Key Insights for APJ
Advice for the Technology Buyer
Learn More
Related Research
Synopsis

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