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Google Strengthening Its 5G Ecosystem Position Through Enterprise Device Market Activities: European Perspectives

Publisher IDC
Published Jan 17, 2023
Length 6 Pages
SKU # IDC17644388

Description

Google Strengthening Its 5G Ecosystem Position Through Enterprise Device Market Activities: European Perspectives

This IDC Market Perspective discusses Google’s recent announcements of new Pixel smartphones, the new Pixel Watch, and cooperation between Google Cloud and Fitbit Health Solutions. The focus is on exploring the implications of these announcements for the European enterprise market and how this impacts Google’s position in the B2B segment compared with its competitors. “Google seems to understand that to secure a leading position in the 5G industry, end-user devices must become an integral part of its overall strategy, given that so many 5G use cases depend on these devices now and will do in the future. It therefore comes as no surprise that Google is strengthening its position in the European devices market and investing in 5G-enabled innovations like network slicing, which has implications for the entire commercial segment.” — Research Manager Ingrid Soukupova, European Mobility Program, IDC

Please Note: Extended description available upon request.

Table of Contents

6 Pages
Executive Snapshot
New Market Developments and Dynamics
Pixel 7 and Pixel 7 Pro More Widely Available in Europe Than Its Predecessor
Google Among Top 4 Smartphone Brands in European High-End Commercial Market
Android 13 Support for 5G Network Slicing Creating New Possibilities for Enterprises
Google Leveraging Portfolio of Hardware, Software, and Services to Become Enterprises’ Partner of Choice
Device Connect for Fitbit Taking Google Wearables from Fitness to Clinical Uses
Advice for Google
Learn More
Related Research
Synopsis
How Do Licenses Work?
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