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GenAI Will Increase Marketing Productivity by More than 40% in the Next Five Years; Then Sam Altman Says It Could Be Closer to 95%

Publisher IDC
Published Mar 15, 2024
Length 10 Pages
SKU # IDC18629825

Description

GenAI Will Increase Marketing Productivity by More than 40% in the Next Five Years; Then Sam Altman Says It Could Be Closer to 95%


This IDC Perspective discusses the potential of generative AI (GenAI) in increasing marketing productivity by over 40% in the next five years. It explores the various tasks that could be delegated to GenAI, and the potential productivity gains. The document provides advice for marketing leaders considering GenAI, emphasizing the need for a broad use case road map, deep AI infrastructure, and fundamental organizational changes due to GenAI."In the next five years, GenAI will advance to the point where it will handle more than 40% of the work of specific marketing roles," said Gerry Murray, research director, IDC's Enterprise Marketing Technology practice. "Because of the rapid evolution of GenAI capabilities, marketing leaders will have to prepare their staff for fundamental changes to roles, skills, and organizational structure."

Please Note: Extended description available upon request.

Table of Contents

10 Pages
Executive Snapshot
Situation Overview
Five Categories of Work to Delegate to GenAI
Management and Planning
Branding and Creative Services
Campaign and Engagement
Analytics and Reporting
Other
Potential Impact of Artificial General Intelligence
Advice for the Technology Buyer
Learn More
Related Research
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