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GenAI in U.S. Elections: Key Recommendations to Optimize the Use — and Counter the Risks — of GenAI

Publisher IDC
Published Dec 12, 2023
Length 10 Pages
SKU # IDC18382839

Description

GenAI in U.S. Elections: Key Recommendations to Optimize the Use — and Counter the Risks — of GenAI


This IDC Perspective discusses the potential benefits and challenges of using generative AI (GenAI) in electoral processes. It highlights how GenAI can enhance productivity, expedite content creation, and enable hyper-personalization in political campaigns. However, it also raises concerns about the misuse of GenAI for spreading disinformation, voter suppression, and cyberattacks on election infrastructure. The document concludes with recommendations for governments to mitigate these risks, including transparency, public education, third-party audits, and regulatory alignment.According to Alison Brooks, IDC research vice president, Worldwide Public Safety, "GenAI will likely both benefit and beleaguer the electoral process, raising concerns about its impact on misinformation, voter suppression, and election security. Government agencies are advised to immediately proactively mitigate these negative impacts by leveraging a set of emerging technologies and focusing on adapting the policy and regulatory environment."

Please Note: Extended description available upon request.

Table of Contents

10 Pages
Executive Snapshot
Situation Overview
Leveraging GenAI to Benefit the Electoral Process
Risks and Challenges
Disinformation
Voter Suppression and Manipulation
Election Administration Security Threats
Advice for the Technology Buyer
Learn More
Related Research
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