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Top 10 GenAI Use Cases for Experiential Retail Operations Available Now

Publisher IDC
Published Jun 18, 2024
Length 9 Pages
SKU # IDC18912479

Description

Top 10 GenAI Use Cases for Experiential Retail Operations Available Now


This IDC Perspective highlights the transformative impact of generative AI (GenAI) in retail operations, focusing on the top 10 use cases available now for use in stores. This document covers the benefits of GenAI in enhancing employee productivity, customer service, and operational efficiency while addressing the risks and complexities involved in implementation. Retailers are encouraged to strategically invest in GenAI to navigate labor shortages and meet the evolving demands of customers and the omni-channel retail environment."Retailers are just beginning to scratch the surface of what GenAI can bring to the store experience for both employees and customers. Digitizing the store and investing in infrastructure and data architecture that will create agility and allow AI to access data across the enterprise is essential for retailers who don't want to be left behind," said Leslie Hand, group vice president, IDC Retail Insights.

Please Note: Extended description available upon request.

Table of Contents

9 Pages
Executive Snapshot
Situation Overview
GenAI in Workforce Engagement: Uses 1–3
Use 1: Employee Self-Help
Use 2: Community Moderators
Use 3: Training Development
Risks of Implementing GenAI-Powered Workforce Engagement Tools
Benefits of Implementing GenAI-Powered Workforce Engagement Tools
KPIs for Measuring GenAI-Powered Workforce Engagement Tools' Impact
GenAI in Workforce Optimization — Uses 4–6
Use 4: GenAI Agents for Associate Help
Use 5: GenAI Agents for Customer Assistance from Store Associates
Use 6: Clienteling
Risks of Implementing GenAI-Powered Workforce Optimization Tools
Benefits of Implementing GenAI-Powered Workforce Optimization Tools
KPIs for Measuring GenAI-Powered Workforce Optimization Tools' Impact
GenAI in Customer Satisfaction: Uses 7 and 8
Use 7: Virtual Shopping Assistants
Use 8: Customer Self-Service
Risks of Implementing GenAI-Powered Customer Satisfaction Tools
Benefits of Implementing GenAI-Powered Customer Satisfaction Tools
KPIs for Measuring GenAI-Powered Customer Satisfaction Tools' Impact
GenAI in Store Operations: Uses 9 and 10
Use 9: Combination of Computer Vision and GenAI for Anomaly Detection at Checkout, in the Aisles, or for Shelf Replenishment
Use 10: Featured Products, Planogram Optimization, and Promotion Creation
Risks of Implementing GenAI-Powered Store Operations Tools
Benefits of Implementing GenAI-Powered Store Operations Tools
KPIs for Measuring GenAI-Powered Store Operations Tools' Impact
Advice for the Technology Buyer
Learn More
Related Research
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