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Future of Customer Experience Incorporates Generative AI into the Persuasive Content Supply Chain

Publisher IDC
Published Jun 15, 2023
Length 9 Pages
SKU # IDC18012900

Description

Future of Customer Experience Incorporates Generative AI into the Persuasive Content Supply Chain


This IDC Perspective describes how enterprises can approach the combination of generative AI and the unified content model (UCM) (in the form of a knowledge management system) to facilitate active learning capabilities that promote empathetic behavior within the organization and elevate engagement with their customers."The world of content management is embarking on a new journey with the advent of generative AI tools, such as ChatGPT, coming into the market," says Marci Maddox, research vice president, Digital Experience Strategies at IDC. "The success of generative AI embedded into content applications is dependent on establishing the right processes and data sharing models that empower a larger set of employees to become content contributors."

Please Note: Extended description available upon request.

Table of Contents

9 Pages
Executive Snapshot
Situation Overview
Empathy at Scale via Active Learning in Generative AI
Generative AI's Implications in the Enterprise
Outcomes of Generative AI in the Content Life Cycle
Investment in a Unified Content Model
Elevating Search with Generative AI
Streamlining the Creative Process Is Not a Threat to Content Creators
Authenticity of Gen-AI Content
Advice for the Technology Buyer
Learn More
Related Research
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